With over 25 years of experience in marketing, user experience, analytics, and strategy, I am a leader in the digital domain, delivering innovative and impactful solutions for diverse companies and industries. As the Senior Vice President of Digital at BECU, I am responsible for the overall digital strategy and roadmap, ensuring that our web, online banking, origination, and mobile banking programs serve the needs and goals of our members.I lead a team of 25+ digital strategists, UX, analytics, and digital product professionals, who collaborate with internal and external partners to implement new functionality and technology, optimize user experience, and provide relevant analytics. Some of our recent accomplishments include deploying new customer origination and fraud platforms, selecting and deploying new business online banking platforms, developing and growing an enterprise user experience team, and evaluating and selecting a new platform for conversational AI. I am also the executive sponsor of the Environment Sustainability ERG and the responsible for BECU’s fintech incubator at the University of Washington. I am passionate about driving digital growth and innovation for BECU and our members, while upholding our values and vision.
Listed skills include Digital Marketing, Analytics, Strategy, Online Advertising, and 31 others.