Michael Hodges Email & Phone Number

Atlanta, Georgia, Us

As a digital media strategist, manage end-to-end digital media strategy for a BSRM’s book of business across the US Atlantic SoutheastDrive the performance and growth of digital media projects through increasing familiarity and consideration, generating quality leads, a high-converting pipeline, and ultimately revenue for our clients in sales or stakeholder loyalty. Own communication with channel strategists, field marketing, product marketing, integrated campaigns, ad partners, AdTech, campaign operations, and media intelligence to build effective and efficient campaigns.

Launching paid social programs for B2C and B2B clients. Key Accomplishments: - Scaling revenue for DTC brands through paid social.- Lead Q&A sessions with local business owners on how to utilize FB and TikTok ads for Hype content prior to conferences-Using Facebook ads generated 138 Landing Page views and 20 on-site conversions for Bridal DJ services worth $1,300 each by promoting local bridal shows, targeting recently engaged users, and retargeting event signups.-Promoted local Atlanta businesses by re-targeting 10-sec video viewers and geo-targeted Facebook ads resulting in 45x ROAS.

Los Angeles, Ca, Us

In charge of developing and executing a paid media strategy for multiple businesses and brands on behalf of GR0, LLC. This includes maintaining the health of clients’ ad accounts, script writing and publishing ad creative and copy, monitoring creative performance and ROAS, and providing guidance to multiple parties, - Providing strategic recommendations on how to optimize the brand’s presence across all channels- With creative production and influencers to create compelling concepts- Staying up-to-date with the latest trends in digital and social media marketing - Developing plans to increase engagement and conversions- Provide feedback and insights on competitor activities to ensure that our strategies remain competitive - Identifying influencers within various industries and leveraging them as a part of our more comprehensive digital strategy

Culver City, California, Us

Scaling Ad 💵 through account structure and creative recommendationsKey Accomplishments: - Created over 300+ account strategy action plans for DTC clients for Meta and Google Ads.- Maintained a close rate within 5% above the team average.- Aggregating Ad Creative performance to detect trends and winning formats.- Increasing revenue through AOV and CVR optimizations.

Culver City, California, Us

Key Duties and Accomplishments: - Develop creative aggregation and reporting flow for audits- Develop and manage an agency mentorship program- Make vertical-specific improvements to be implemented across our client roster- Identify account opportunities through data analysis and report findings- Support the sales team in onboarding new accounts and closing sales- Support the client account team in understanding the omnichannel approach

Atlanta, Georgia, Us

Providing social media and paid social strategy and optimization services for small business clients in both B2B and B2C.Key Accomplishments: -Drove 6,000 clicks in a 3 month period for a new Google ads campaign by grouping related keywords and removing unnecessary keywords.-Leveraged Facebook verified status for paid social-political campaign activations resulting in a 22-point increase after the primary, winning the runoff election by 16 points.-Acts as the primary social media and paid social subject matter expert as the BSRM spokesperson.

Ottawa, Ontario, Ca

Acadium has helped over 40,000 students train for careers in digital marketing through content, work experience, and ultimately the accelerator program.Was selected in the top 5% of applicants to receive competitive 1:1 digital marketing channel and career coaching300 hours of immersive objective-based learning of key digital marketing channels, strategic frameworks, and marketing career pathing best practicesDeveloped techniques in developing strategic digital marketing campaigns, creating conversion-focused marketing funnels, and managing paid media campaignsTrained and tested through various assignments and exercises on modern marketing technologies like Slack, MailChimp, Drift, ManyChat, and Stukent

Wanchai, Hong Hong, Hk

Successfully set up brands to be successful in China's $750 Billion dollar e-commerce market by building communities from WeChat's 900 million active users.Our focus is building brands a community with WeChat while also driving profitable traffic from Baidu to our client's Taobao and WeChat stores.Created a sales onboarding system as well as managing social media and email campaigns generating an average annual revenue of $540,000.00

Atlanta, Ga, Us

Successfully pitched and secured a position to receive hands-on experience with Koch Enterprises Market-Based Management® decision model as an application of knowledge management systems. Trained in SQL for enterprise resource planning and applied system analysis and knowledge management expertise resulting in an illustrated dependency map of the order management system.

Atlanta, Georgia, Us

Applied my research into knowledge management systems to efficiently upgrade FEE's extensive digitally scanned publications and documents into a searchable archive. Received training in digital marketing and Facebook Ads to help inform donors and online audiences of my efforts while curating the daily, weekly, and monthly newsletter.

Porto, Pt

I collaborated with a team through the design thinking process to produce winning business model canvas. Otto (port80.xyz) is a fast, secure, and efficient communication tool between legacy systems so that they can talk to each other. Unlike existing band-aid solutions like batch processes, emailed attachments, and shared directories, Otto uses an extensible, plug-in-based RESTful architecture to push and pull data between systems.Otto stands in the middle of your enterprise infrastructure receiving data from one legacy system through an easily understood REST interface and forwarding that information to other legacy systems through another REST interface. Owners of legacy systems only need to create REST clients to talk to Otto.

Atlanta, Ga, Us

Selected for this position for my paper topics on team level indicators of performance to work along senior management to ensure a successful transition of waterfall development of product delivery to Enterprise Agile by establishing a change management training, onboarding, team formation, and co-location planning for over 400 employees. Received executive training on implementation of project and process management standards, including ITIL, continuous improvement with cross-functional teams and executive stakeholders.

Atlanta, Ga, Us

Created and organized a catalogue of the office’s various resources and scholarly textsConsulted professors on the organizational layout of the catalogue and physical layoutDeliberated with co-workers on informational content of the databaseProcessed and maintained magazine and newspaper collections

Attended, Bachelor Of Business Administration, Computer Information Systems

Student Exchange, Knowledge Management

High School Diploma, Business/Commerce, General

High School Diploma