Marie Leonor Lanza Email & Phone Number

Philippines

- Assisted clients in developing and implementing digital marketing strategies across multiple platforms, including Facebook, Instagram, LinkedIn, Wordpress, and Google Ads.- Conducted goal-setting sessions with clients and provided expert advice on achieving their objectives.- Created and delivered project status reports to clients and managers.- Successfully launched projects with minimal need for adjustments through rigorous quality assurance.- Monitored the performance of each client's SEO campaign, identified growth opportunities, and provided professional insights to capitalize on them.- Assessed the quality of reports submitted by the SEO resource team, including keyword effectiveness and alignment with client goals.- Analyzed website audit results and recommended areas for improvement.- Optimized meta tags and pages with identified keywords for maximum SEO impact.- Ensured that clients' local listing accounts had consistent bio content and accurate business information.- Reviewed and approved all proposed social media content calendar items for accuracy and timeliness.- Conducted quality assurance on keyword analysis reports and PPC strategy reports submitted by the PPC team to ensure alignment with client goals.- Analyzed clients' Campaign Performance Reports and recommended adjustments to improve ad performance.

National Capital Region, Philippines

Marketing Campaigns:- Developed and executed integrated marketing campaigns utilizing various digital and offline channels, including Facebook, Instagram, Wordpress, Email Marketing, and LinkedIn.- Conducted strategic planning for both B2B and B2C campaigns to achieve desired campaign objectives.- Managed daily budget allocation and analyzed insights data to optimize campaign results.- Coordinated with cross-functional teams, including sales, partners, and operations, to ensure seamless campaign implementation.SEO and Digital Advertising:- Conducted search engine optimization for the website perajet.ph to improve search rankings and drive website traffic.- Managed Facebook Business Manager and Google Ads keyword setup to enhance online visibility and drive conversions.- Implemented backlinking strategies to improve website domain authority.Content Creation:- Conceptualized and created advertising materials to support marketing campaigns.- Designed graphics for digital and traditional media to effectively communicate brand messaging.- Edited videos for video advertisements and designed logos for Collab Circle (Sales group platform).- Created sales digital presentations and content for partner and client acquisition for both B2B and B2C markets.Communication:- Composed communication templates for email and SMS collection initiatives.- Created weekly email templates for partner and client acquisition for both B2B and B2C markets.

New York, United States

Social Media Campaign Management:- Conceptualized and implemented weekly strategies for digital platforms, including Facebook, Instagram, Pinterest, LinkedIn, and mobile landing pages.- Managed B2B and B2C social media campaigns, ensuring alignment with overall marketing goals.- Conducted website and social media insights analysis to optimize campaigns and improve results.- Coordinated with IT personnel to enhance website UX and UI design.Content Creation:- Conducted photo manipulation of products for advertising use and created GIFs for product demonstrations.- Edited videos for YouTube content and digital use.- Designed graphics for traditional marketing materials to effectively communicate brand messaging.

Ncr - National Capital Region, Philippines

Brand Management:- Managed brand and corporate identity, including the development of marketing strategies and budget for campaigns.- Established partner relationships for co-marketing and collaborated with media partners for events and promotions.- Analyzed campaigns to evaluate their effectiveness and optimize results.Content Creation:- Conceptualized advertising materials for both digital and print mediums.- Created video content for brand and event promotion.- Designed graphics for digital and traditional marketing materials to effectively communicate brand messaging.- Took event photography to document and promote events.- Composed email templates for email blast campaigns and survey forms given to customers.Customer Service and Event Coordination:- Provided customer service on social media platforms to address customer inquiries and concerns.- Conducted pre-event ocular inspections with event coordinators and sales team to ensure a successful event.- Coordinated with Guest Services team and event partners for marketing needs.

Ncr - National Capital Region, Philippines

- Conceptualized and executed advertising campaigns for brand promotion, built relationships with online retail partners, managed sponsorship events, and developed the brand's identity to stay ahead of the competition.- Managed multiple online platforms such as Facebook, Instagram, Twitter, and the Wordpress site universidad.com.oh.- Managed ecommerce partner platforms including Lazada, Zalora, and Tackthis (under Smart Communications).- Generated monthly analysis reports of online sales data.- Conducted strategic planning for online and offline marketing activities.- Created digital and print advertising materials.- Produced video content for brand promotion played at retail stores and sponsored events.- Designed graphics for digital and traditional marketing materials.- Conducted fashion photography for sports wear and casual wear.- Negotiated with partners for online marketing initiatives.- Composed partnership proposals utilized by the sales team.- Provided customer service on social media platforms.

Ncr - National Capital Region, Philippines

• In charge of opening and closing the store• Guided the Pharmacist and Pharmacy assistant• Handled processing of legal documents such as BIR, Permits, etc.• Counted cash and tallied daily sales• Conducted monthly inventories• Assumed sales duties during staff absence• Coordinated with the accountant on monthly legal reports and payments• Coordinated with Franchisor for reports and re-orders• Managed cash transactions

Ncr - National Capital Region, Philippines

• Provided customer care to Citibank SEARS Charge Card holders• Responded to customer inquiries and solved customer issues• Evaluated and analyzed account information and recommended tailored solutions to customers• Reinforced the benefits of membership by providing relevant offers that deepen customer engagement across products and services.

Website Design And Animation

Multimedia Arts

Activities and Societies: DLS-CSB Office of Culture and Arts’ Dulaang Filipino (Theater Group) • Stage Manager; “Ring Around the Rosy”.

Intermediate

Elementary