Responsible for leading strategy as well as managing & scaling up operations at a full-stack marketing firm with clients spanning across top corporates, disruptive startups, and organizations in the arts, culture & social impact space.

Spearheaded and executed all marketing & design initiatives for social, branding, packaging, sales collaterals & more across the D2C, Corporate, Retail & Gifting verticals of a leading healthy snacks brand

Led Brand Marketing for GoingNuts - an asset in the Agri-Sales Function of one of India's most profitable unicorns

➜ Led content & social, and worked on events, branding & PR initiatives across India, SEA & ME for a leading enterprise HR Tech company ➜ Supervised & managed 10+ agencies and vendors, providing creative/editorial direction where required, maintaining brand standards & quality in all comms and collaterals from concept to execution➜ Oversaw creative ops & executed communications strategy as well as transition for the company's successful brand relaunch campaign, including stakeholder comms for subsequent product updates

➜ Crafted integrated communications across multiple platforms online & offline that increase brand awareness, engage customers and drive revenue➜ Analyzed business problems, providing empathic insights and executing creative solutions that helped brands tell their story better to create significant business impact➜ Managed diverse client needs while building, leading, and guiding 5-20 member creative & content teams from ideation to executionPast collaborations include: SeSaMint, Wager International, Pricol Dvara, Ulaa/Byway Experiences (for content design), Wild Tiger Beverages, TN37 Events & Experiences, Quartrinch Leather Products, GradValley Data Science Academy, India Design Forum, Lavik Estates, Synchron Group, Two Stones DesignHash Innovation/Synctag (as Creative Director) with clients such as Viswa & Devji, First Physio, Orbito Asia, Women's Centre Coimbatore, Le Meridien Chennai & Coimbatore, Kasha Teas, Snacksbazaar, Cisco Smart Cities, Govt. projects and etc.,Rush Republic (as Creative Strategist & Team Lead) with clients such as Chettinad Super Specialty Hospital - Chennai, CREDAI Coimbatore, Tim's Bistro, Pricol, Srivari Infrastructure, RK Photocentre, VLB Institutions, Velammal Institutions, Anything Delivered, Enersto, Moti Mahal etc.,Square One Business Strategists (PR+Design consulting); Sasi Advertising (copy and creative direction for new business pitches); Lands and Lands (a real-estate liaison company - copy+UX inputs), Pookaari (a Fashion E-commerce portal - creative direction+copy+social media as well as UX+service design inputs), Contemplate Art Gallery and more.

➜ Responsible for creating, coordinating, promoting and improving content output of Upekkha's internal and external podcasts, webinars, blog posts etc., throughout the marketing cycle➜ Managed social media content development and publishing across all platforms. Worked on website content and redesign towards launch of admissions for the new cohort➜ Enabled the team to achieve the target number of applications for Upekkha's B2B SaaS Accelerator program through effective content that amplified word-of-mouth

The Syndicate Space is a Co-working, Community and Events Space to help up and coming Startups, Entrepreneurs, Consultants and Freelancers set up, work, connect, collaborate, create, learn and grow together to get to the next level. ➜ Co-created, conceptualized and set up the space, from branding, naming, positioning, creating the identity and designing the services, to leading interior design + renovations, marketing and more➜ Managed the space and its staff. Responsible for handling enquiries, partnerships, events, community building and relations➜ Set up and spearheaded a consulting wing to carry out the execution of projects for our various external clients in the areas of Branding, Social Media, Advertising, Strategy, PR, Promotions, Events, and more➜ Set up, launched and managed the initiative's second space in the city at a prime locationCollaborations / Clients include: Monsoon Harvest, Dynavac, Phifer Inc, Balcozy, Concept Care Australia, PV Motors (Vespa & Aprilia), Google NBU Studios, Solid., Design Mettle, Mommade Cuisines, Khatabook, Brand Story, Finzy, Sasi Creative Institutions, Bibox, Collaboration 4.0, Turf Town, Amalgam ETC

➜ Led creative sessions for project kick-offs and managed multiple projects from concept through completion➜ Developed and implemented Branding & Marketing strategies for the organization and its clients➜ Managed and trained the in-house creative team and vendor partners➜ Worked closely with the Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations➜ Managed social media presence and directed programs to improve social media reputation and recognition for organization and its clients➜ Established creative direction for the entire line of services and programs, while providing quality control over concepts and projects.Clients: Zone by the Park, Sobha Builders, Elgi Autosure, Lifespring, Avathar Group, House of Satori, The Light Knights, Tangerine etc.,

Copy, Concept, Creative Direction and brand custodian for all online communications, adverts, brochures, tags, sales kits, press kits, and more as required for the firm’s custom-design based brands : Scribbles (School Uniforms), Union (Collegiate wear), Workaholic (High Performance Work Wear) and SoLittle (Infant wear)

➜ Designed posters, brochures, visuals and copy for social media, print, website and mailers. ➜ Helped design bespoke itineraries and facilitate authentic travel + life experiences for individuals, groups, corporates and institutions based on immersing oneself in adventure, nature and culture.➜ Assisted with trips and photo-documentation ➜ Conceptualized and coordinated events to connect with the Tribe - a growing community of travellers and like minded nomads➜ Worked with team to strategize and streamline existing activities and expansion

➜ Researched and worked on marketing strategy + execution with the team to engage the target audience through online media, events, the store, creative collaborations with customers, sales offers, loyalty programmes and other customer benefits for Dope, their street-wear brand between 2009-2010.➜ Collaborated with designers on each season's theme, style, artwork concepts and copy. ➜ Design and Style insights+direction when required for the Scribbles School Uniforms team.

➜ Strategized and supervised the re-launch of the cafe while coordinating with stakeholders across all levels. Leveraged networking and social media promotions to effectively manage and execute the re-launch event. Organized all subsequent events and promotions as well. Handled all Public Relations, successfully securing regular press coverage in all leading dailies. ➜ Advised on sales,positioning, service and public relations strategies for increasing customer base, loyalty and satisfaction.

➜ Volunteered with WUP since November 2006 during stint at Law School in Pune. Take10! was an innovative youth campaign strategy that was one of 30/900 proposals from around the world that received a grant that year from The Staying Alive Foundation, MTV world networks.➜ Coordinated with the team to conduct a set of constantly evolving, custom workshops on HIV and AIDS Awareness as well as Sex and Sexuality issues around Pune city with students of Law, Media, Theatre and other fields. Young people were revolutionized into acting upon their awareness through Art, Photography, Writing, Disruptive Theatre, Sport, Volunteering, Peer Interactions and more.➜ Designed the official logo, handouts, postcards, brochure etc. Responsible for all photo-documentation. ➜ Worked on the successful launch event of the campaign at a concert. Used Social Media to enable Peer Leaders to reach out to target group. Set up kiosks in popular places such as malls and concerts. Conducted surveys + feedback evaluation for the parent organization.

At Kids Central Primary School, I had the opportunity to learn to teach children aged 0-6 years including special-needs children through the Playway method, mentored by Ms.Valli Subbiah who is the founder-director of the school. Assisted on all lessons, activities, field trips and events.