• Develop and execute comprehensive marketing strategies aligned with company goals.• Lead multi-channel marketing campaigns, ensuring seamless execution and optimization.• Oversee content creation for various platforms, maintaining brand consistency and engagement.• Provide strategic direction for social media initiatives, driving brand visibility and community engagement.• Direct digital advertising efforts, optimizing campaigns to achieve targeted objectives.• Implement lead generation strategies and nurture prospects through the sales funnel.• Track and analyze key performance metrics, generating insights for continuous improvement.• Manage offline marketing activities and printing materials to support brand initiatives.• Plan and execute successful marketing events, fostering audience engagement and lead generation.• Effectively manage marketing budgets, optimizing resource allocation for maximum ROI.• Provide leadership and collaboration across teams to align marketing efforts with overall business objectives.

• Led and managed a team of webmasters, ensuring the timely delivery of tasks and fostering collaborative synergy for optimal performance.• Spearheaded the enhancement of IDP websites through various Content Management Systems (WordPress, Microsoft Sitecore, SAP hybris wcms), delivering impactful web and landing pages.• Orchestrated successful region-wide IDP events utilizing SAP event management software(CVENT), driving seamless execution and exceeding performance benchmarks.• Analyzed event performance data, deriving insights to optimize future event strategies and consistently update the database.• Crafted and executed compelling email marketing campaigns via diverse platforms.• Collaborated closely with content and graphic design teams, ensuring the swift delivery of fresh, engaging website content.• Responsively addressed user inquiries, heightening user satisfaction and engagement levels.• Monitored, analyzed, and optimized site performance for enhanced user experiences and increased traffic.• Effectively coordinated with the IDP international team to manage technical issues and maintain up-to-date websites showcasing the latest products and services.

• Formulated and executed strategic social media initiatives, leveraging competitive researchand audience insights to drive meaningful connections.• Produced and published daily engaging content, fostering community interactions and inspiring audience action.• Optimized company presence on various social platforms, amplifying visibility and engagement.• Utilized data analytics to refine strategies and incorporate best practices, fostering continuous improvement.• Collaborated across departments to manage reputation and coordinate actions, reinforcing brand identity.• Orchestrated digital programs and campaigns, spanning online advertising, website strategy, social media, and mobile realms.• Monitored and reported on site analytics, metrics, and campaign performance.

• Developed and maintained account plans, ensuring adherence to company standards across all accounts.• Set account-specific standards for merchandising, promotions, pricing, and equipment.• Maintained a physical presence to reinforce account strategies and in-store execution.• Monitored performance, took corrective actions, and issued promotion calendars.

• Achieved sales targets by managing and expanding a portfolio of accounts.• Identified new sales opportunities within existing accounts through upselling and cross-selling.• Managed and resolved client conflicts, fostering strong client relationships.• Collaborated with cross-functional teams to ensure client satisfaction.• Established budgets in collaboration with clients and the company.

• Provided market insights and input to management for service development.• Utilized social capital and public relations to generate business in training and consulting.• Established collaborations with government and private organizations.• Assessed client needs and aligned them with SIRA Corp solutions.• Managed proposal submissions and facilitated deal closures.

• Advised business owners and marketing executives on Google Advertising (SEO, PPC).• Analyzed marketing results, performed research, and prepared analysis reports.• Collaborated with internal teams for strategic deliverables.• Tracked and managed creative deliverables and internal notes.