Maggie Pope Email & Phone Number
Who is Maggie Pope? Overview
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Maggie Pope is listed as Operations Leader, Certified Scrum Master, Project Manager, Marketing Expert at Evernorth Health Services, based in Savannah, Georgia, United States. AeroLeads shows a matched LinkedIn profile for Maggie Pope.
Maggie Pope previously worked as Engagement Operations Leader at Evernorth Health Services and Digital Intake Lead at Evernorth Health Services. Maggie Pope holds Ba, Art History, Sociology from Rutgers University.
Email format at Evernorth Health Services
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About Maggie Pope
With a varied educational background in Art History and Sociology, as well as 14 years of experience in marketing and media, I’ve decided to take a leap and apply my passions and skills to a new field: project management. I excel at and have found the most fulfillment in the logistical parts of my responsibilities such as project management, planning, organization, problem solving and team building.Although my experience largely lies in marketing strategy and planning, I have managed projects, timelines and budgets from small scale to campaigns that span 52 weeks, 10 media channels and over $125M. I thrive in creating timelines and goals, while working within budgets and through obstacles. I actually enjoy “herding cats” and bringing several teams together with one goal in mind.I have also led teams of up to five professionals with varying seniority and experience, and have found gratification in the relationships I’ve built along the way. I find joy in being a mentor and manager, helping an employee or colleague find a solution to a problem, collaborating and getting into the weeds with them.I have successfully managed client and executive relations and expectations on the agency and brand side across five companies varying in size and scale. I pride myself on building relationships with clients, industry partners and internal departments by holding myself accountable, while contributing to the growth of my team members and the company as a whole.
Maggie Pope's current company
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Maggie Pope work experience
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Digital Intake Lead
Associate Media Director
Associate Director, Performance Media
AGM is a full service entertainment, culture and lifestyle agency. - Oversaw the digital media strategy and day to day operations of AMC Network's largest streaming service: AMC+- Led a team of 4 media experts while collaborating with senior cross-regional leadership, and senior clients to ensure flawless account management. - Managed a national integrated media plan of over $125M, with a focus on performance digital media; working closely with clients on weekly and monthly conversion and CPA goals. - Exceeded client's CPA goal by 23% for Q1-Q2 2022.
Associate Director Of Marketing
TMX Finance Family of Companies provides consumer credit products under the TitleMax, TitleBucks and InstaLoan brands. Since 1998, TMX has provided access to credit for consumers who are underserved by traditional lenders. - Led a team of 5 acquisition marketing professionals in planning, executing and managing all digital and traditional marketing including paid search, direct marketing, SEO, SEM, digital and traditional media. - Oversaw all media partnerships while working hand in hand with the larger marketing department including creative, production and operations teams, as well as internal IT/IS and product teams.- Spearheaded the addition of foot traffic attribution data, effectively filling a gap in performance analytics, leading to the ability to confidently draw attribution and deliver actionable recommendations.
Senior Digital Marketing Manager
Digital Marketing Manager, Paid Media
Senior Media Buyer/Planner
Now known as 9Rooftops, this integrated marketing agency offers digital and creative marketing solutions to international, national and regional brands. During my time there I worked on Beringer, Church’s Chicken, Ellios, and Discover South Carolina. -Lead planner in the execution, optimization and management of multi-channel digital campaigns including SEM, digital display, paid social and content distribution. - Monitored, analyzed and presented KPIs on a weekly and monthly basis to key client stakeholders to ensure their goals and expected ROI were being met. - Worked closely with all internal agency departments including account management and creative to create continuity across various aspects of each client’s account.
Senior Media Buyer
- Lead planner in the development and execution of a comprehensive multi-million dollar campaign including local broadcast, cable and outdoor.- Developed and implemented cost effective and efficient procedures for TV buys while maintaining a specific monthly budget for each market and client, ranging from $5k to $200k. - Constructed RFPs to all stations in 20 markets for monthly TV buys, received and evaluated proposals to plan and buy spots in each market. Negotiated with TV stations locally to ensure the client received the best rates, quality and added value. - Created multimillion-dollar annual outdoor campaigns in top ten largest markets. Established and maintained campaigns from the ground up including RFPs, evaluating proposals, negotiations, and communication with creative department to create and facilitate artwork.
Media Buyer
- Developed and implemented cost effective and efficient procedures to purchase TV buys while maintaining a specific monthly budget for each market and client; ranging from $5k to $200k.- Constructed and sent RFPs to all stations in 20 markets for monthly TV buys; received and evaluated proposals to plan and purchase spots in each market. Negotiated with TV stations locally to ensure the client received the best rates, quality and added value.- Managed Open Stores Report by keeping track of all current TitleMax, TitleBucks and InstaLoan stores as well as RTO (ready to open) stores nationwide; effectively managing a current market and store list (which included over 1,200 stores).
Assistant Media Buyer
- Monitored market and station performance to ensure media buys were running as planned and resolved problems as needed related to traffic, delivery of spots, and payments to vendors.- Designed and implemented system to reconcile all invoices from vendors, which included negotiations of discrepancies and an average of $50k per month in credits.
Media Buyer & Planner
- Responsible for planning, negotiating and executing all media for clients for Joselove Filson, including print, television, radio, outdoor, direct mail and online. - Maintained billing and budgets for all clients, processed vendor and client invoices on a monthly, quarterly and annual basis.
Maggie Pope education
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Rutgers University
Frequently asked questions about Maggie Pope
Quick answers generated from the profile data available on this page.
What company does Maggie Pope work for?
Maggie Pope works for Evernorth Health Services.
What is Maggie Pope's role at Evernorth Health Services?
Maggie Pope is listed as Operations Leader, Certified Scrum Master, Project Manager, Marketing Expert at Evernorth Health Services.
Where is Maggie Pope based?
Maggie Pope is based in Savannah, Georgia, United States while working with Evernorth Health Services.
What companies has Maggie Pope worked for?
Maggie Pope has worked for Evernorth Health Services, Hanson Dodge, Allied Global Marketing, Tmx Finance Family Of Companies, and Bfg Agency.
How can I contact Maggie Pope?
You can use AeroLeads to view verified contact signals for Maggie Pope at Evernorth Health Services, including work email, phone, and LinkedIn data when available.
What schools did Maggie Pope attend?
Maggie Pope holds Ba, Art History, Sociology from Rutgers University.
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