Lead all digital marketing efforts for the three brands under Fitzgerald’s Group, overseeing Google Ads, SEO/SEM, and Social Media Strategy across B2C.Spearheaded a major rebrand, splitting the group into three unique websites, each tailored to different audiences and sales funnels, significantly increasing site traffic and conversion rates.Manage ecommerce operations, optimising platforms (Shopify) for UX/UI and driving growth in online sales, exceeding a 20% increase year-over-year.Oversee market research, competitor analysis, and digital strategy to refine each brand’s positioning and marketing efforts.Lead a cross-functional team, providing clear direction on content creation, advertising, and reporting.Implemented CRO, A/B testing, and marketing automation, improving customer acquisition and retention, while optimising marketing budgets across channels.Collaborate with developers to ensure seamless integration of technical solutions, from HTML/CSS tweaks to CMS customisations.Regularly report on KPIs, presenting data-driven insights to senior management, including improvements in CPC, ROI, and overall campaign performance.

I was the Digital Marketing Manager within Vitamin Creative. My duties include developing new business for the organisation through engagement with potential customers throughout the South East of Ireland, creating proposals, meeting with clients, developing briefs which reach their desired goals and create user personas where needed. I also design wireframes within a variety of platforms, such as Adobe Illustrator, Sketch, etc. These are then converted to bespoke WordPress themes using Blade Laravel.As part of my duties, I also manage clients websites after they have launched. This includes updating content, managing, updating plugins, testing/managing pageSpeed Insights, and managing a website SEO. An ever-growing part of the business that I have worked within the area of Online and Social Media management. This is the latest service offering that Vitamin Studio now offers its clients. This primarily includes reaching out to both potential customers to gain new business and existing customers in an effort to cross-sell our services.This department has rapidly grown with many clients choosing to avail of this service. This service involves me devising a Digital Marketing Strategy for a client and then managing a company’s Google Ads, Social Networks (both paid and organic), creating content (video, imagery and blogs) and reporting on the results and direct marketing campaigns. To ensure success I regularly meet customers to discuss the existing Digital Marketing Strategy and to report on the results to date.

During my time in Brightlight, I acted as a key web developer and designer. My duties included writing custom PHP, converting Sketch files into responsive designs and writing custom SCSS for a wide range of websites. My main duty was to manage both the relationship and a bespoke web development project for a mortgage insurance agency within the United - Kingdom solely using PHP to determine insurance premium rates based on house locations. This was an in-depth project which allowed me to act as a client liaison while also ensuring that the project was adopted by the internal teams of the organisation. During projects such as this, communication was key to ensure that the client had a clear concept of their project timeline and was reported to on a weekly basis to ensure that their needs were being met.

During my time at Emagine, I was a web developer and my role was to take the wireframes created by the designer and turn those into a functioning website. At Emagine, we took a component based approach based on Atomic Principles, we used the Foundation Framework as the core and using Sass built and stylised the components as required. Once all the individual components were built, we could then create the templates pages using twig. Working with Craft CMS, Once the templates were created, they could then be added to the CMS and any custom code was then created to display the blocks, templates and to properly display the content as well as setting up the Admin Panel on the backend.

I worked as a freelance video editor for a local enhanced Primary Care Centre in Waterford. My duties are to create webinars on a range of health topics to be showed at conferences and seminars. When receiving the source material, it's my job to create graphics, source imagery, et al and piece together the webinar to be impactful but not be the sole focus during a talk.

I was an intern as part of my flexible semester module. My responsibilities were mantaining the nearForm website which was built in Wordpress, building event websites such as NodeConfEU in HTML5,JavaScript, and using nodeJitsu to deploy. During my placement, I also contributed to open source projects such as CoderDojo, and Seneca.

My duties include invigilating current exhibitions, light office work, helping to set out exhibition openings.

Intern

Duties: Leading teams involved in direct marketing for a charity.