With over 20 years in the Beverage Industry, I’ve worked with luxury hospitality companies and global spirit brands. Currently a Strategy and Operations Consultant, supporting companies to launch and implement new products. Strong leadership and communication skills, able to inspire internal and external stakeholders. Cultural Ambassador for brands, with a strong passion for relationships, strategy and on-trade channel.

• Lead & Develop local trade advocacy programs based on global requirements and based in relevant local trade needs and quantitatively proven best practices • Lead specifically the BACARDI Belief program strategy, planning & execution in collaboration with BGB• Lead & develop local Brand Ambassadors• Translate company ‘drink strategy’ for all brands locally • Local bartender community development and coordination • Work with the local insight and planning team to understand… Show more • Lead & Develop local trade advocacy programs based on global requirements and based in relevant local trade needs and quantitatively proven best practices • Lead specifically the BACARDI Belief program strategy, planning & execution in collaboration with BGB• Lead & develop local Brand Ambassadors• Translate company ‘drink strategy’ for all brands locally • Local bartender community development and coordination • Work with the local insight and planning team to understand the effectiveness of current/historic activities• Use additional research to fill any knowledge gaps and research best practice inside and outside of the business to highlight future opportunities • Quantify the effectiveness of various approaches to ensure trade advocacy is grounded in driving value as well as building brand education • Lead local brand ambassadors to capture on-trade emerging trends and consumer behaviors and feed local ideas and needs to global Trade Advocacy teams • Support and assist on the annual strategic and marketing planning process when needed • Liaise with key 3rd party suppliers, agencies and partners • Capture best practice and disseminate • Work with the local Marketing teams and PR & Events to develop effective local brand programs • Quantitatively measure and optimize the trade advocacy programs to ensure all activities are driving value • Participate in global Trade Advocacy initiatives and programs on a request basis in order to share best practice amongst bartender community and through social networking • Identify key bartenders community influencers for brand ambassadors roles • Manage and develop direct reports • Care for the motivation, development, and education of direct reports Show less

National Luxury Brand Ambassador at Beam Suntory Canada representing brands such as Bowmore, Laphroaig, Auchentoshan, Glen Garioch, Suntory Japanese Whisky and Courvoisier Cognac.- Prospect and build strong relationships with Gurus/Influencers in key markets, while maintaining and nurturing current relationships.- Together with the relevant teams, turn Beam Suntory Portfolio PR strategies and executional best practice into appropriate in-market actions.- In conjunction with the… Show more National Luxury Brand Ambassador at Beam Suntory Canada representing brands such as Bowmore, Laphroaig, Auchentoshan, Glen Garioch, Suntory Japanese Whisky and Courvoisier Cognac.- Prospect and build strong relationships with Gurus/Influencers in key markets, while maintaining and nurturing current relationships.- Together with the relevant teams, turn Beam Suntory Portfolio PR strategies and executional best practice into appropriate in-market actions.- In conjunction with the brand manager identify, develop and manage local marketing activities including locally based brand opportunities.- Shape the global communications strategy for each Brand in Canada including goals, priorities and assets.- Develop strong, consistent storytelling to nourish the brand strategic objectives.- Monitor business performance with sales team and take appropriate corrective actions to ensure achievement of business goals.- Work with key Markets to develop PR & Events strategy.- Develop PR efforts to the consumer and trade, creating opportunities to showcase the brand and the product. Show less

As the National Brand Ambassador for Bacardi I was responsible for multiple brands (Main Brands) - Grey Goose Vodka, Patrón Tequila, Bombay Sapphire Gin, Bacardi Rum, Martini Vermouth, William Lawson's Scotch Whisky, Dewar's Scotch Whisky and James Martin's Scotch Whisky. Following a fantastic first year I had the pleasure to add to my portfolio the prestigious LVMH brands - GlenMorangie Single Malt, Hennessy Cognac, Moët & Chandon and Don Pérignon.- Representation of the brand… Show more As the National Brand Ambassador for Bacardi I was responsible for multiple brands (Main Brands) - Grey Goose Vodka, Patrón Tequila, Bombay Sapphire Gin, Bacardi Rum, Martini Vermouth, William Lawson's Scotch Whisky, Dewar's Scotch Whisky and James Martin's Scotch Whisky. Following a fantastic first year I had the pleasure to add to my portfolio the prestigious LVMH brands - GlenMorangie Single Malt, Hennessy Cognac, Moët & Chandon and Don Pérignon.- Representation of the brand portfolio and its values in key trade/consumers events and shows. - Conduct training/tastings in bars and restaurants to support back bar listings and achieve menu placements.- Coordinate and host engaging events focused on brand and product attributes for consumers, customers and media.- Build and manage strong relationships “in real life” and in social media.- Provide local category teams with the Brand/Category expertise and advise to enable and effective commercialization of category strategies and initiatives. - Budget managing T&E and BI.- Support brand and sales teams.- Responsible for internal training. Show less

Purchasing - BeverageF&B Cost Analyses Outlet Management Internal Training

Purchasing - BeverageF&B Cost Analyses Outlet Management

Customer ServiceDrinks and Cocktails Preparation Events

Customer ServiceDrinks and Cocktails Preparation Events

Customer ServiceDrinks and Cocktails Preparation Events

Customer ServiceDrinks and Cocktails Preparation Events