Márcio Rocha

Márcio Rocha Email and Phone Number

Data and Analytics - UiM Data Design SME @ Unilever
Brazil
Márcio Rocha's Location
Brazil, Brazil
Márcio Rocha's Contact Details

Márcio Rocha personal email

About Márcio Rocha

Engagement with users for developing solutions for performance management reporting and strategic analytics and capabilities across different countries in Americas.With the goal of harmonizing the delivery of information management, reporting simplification, business intelligence and analytics for Unilever.As track record, I have acquired consistent experience working over the past 20 years with master data and information management related projects.

Márcio Rocha's Current Company Details
Unilever

Unilever

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Data and Analytics - UiM Data Design SME
Brazil
Website:
unilever.com
Employees:
124305
Márcio Rocha Work Experience Details
  • Unilever
    Data And Analytics - Uim Data Design Sme
    Unilever
    Brazil
  • Unilever
    Data & Analytics - Uim Data Design Sme
    Unilever Oct 2023 - Present
    São Paulo, São Paulo, Brasil
    The UiM DaaP team is responsible for delivering ‘Data as a Platform’ (DaaP) at Unilever.As a Data Designer, I am responsible for interacting with project members acting as Data Expertise, understanding the requirements of the project needs. Working on Data Architecture, Data Analytics, Data Ingestion (UDL/BDL/DDL), Data Visualization aligning with innovation strategy, enforcing data quality and managing all demands.
  • Unilever
    Data & Analytics - Data Centre Of Excellence (Coe) - Data Sme
    Unilever Apr 2023 - Oct 2023
    São Paulo, Brasil
    The Data Centre of Excellence (CoE) serves as a hub for data excellence. The team are responsible for delivering 'Data as a Platform' (DAAP) across Unilever, whilst also being accountable for data governance and data ethics.As Data Subject Matter Expert (SME) I am responsible to interact with all program members in America, understanding the local and Regional requirements needs. Acting Data engineering to draw design to Data Platform (UDL/BDL/DDL) align with Data strategy and innovation with base on Data Governance applying the data quality and management all demands.
  • Unilever
    Data & Analytics –Trade Promotion Latam – Data Lead
    Unilever Aug 2021 - Apr 2023
    São Paulo, Brasil
    Trade Promotion tool is a data and analytics product which allows users to do a deep dive into the benefits of promotions. This ability to identify which are generating the best ROI helps focus Unilever resources behind the better performing promotions.As Data Subject Matter Expert (SME) I am responsible to interact with all program members, understanding the local and Global requirements needs. Acting Data engineering to understand and design data structures and data meaning.Managing the Power Users and data providers to control the actions and address Data issues in complex environment.
  • Unilever
    Information & Analytics – Big Data And Analytics Latam – Data Expertise Sr Coordinator
    Unilever Jan 2017 - Aug 2021
    São Paulo, Brasil
    Data Lake set up on Azure and Guided analysis including more than 20 data sources to support P&L management, Market Performance Analysis, Media Investments and Primary and Secondary Sales Performance Analysis.- Responsible to interact with all program members, understanding the local requirements needs. Acting Data engineering to understand and design data structures and data meaning for Finance and Market (Nielsen).Managing the Power Users and data providers to control the actions and address Data issues in complex environment.Supporting in the data visualization helping to challenge and define wireframes to support business needs effective user journey.Managing a Squad team to create new Dashboards using Data Lake (Adhoc Self-service) by Power BI tool and working personal to create new dashboard of market performance (Nielsen) data to replace the Market Performance Tableau created previously.Support the LATAM Data Lake and Insights Product - Implement on Latin America the information transformation project rolling out for other LATAM countries focused on data ingestion and build business analytics analysis over the Data Lake.
  • Unilever
    Information & Analytics Market Engagement Cluster Latin America – Business Engagement Coordinator
    Unilever Jan 2014 - Dec 2016
    São Paulo, Brasil
    - Driven Data Governance – Business Information Team - professionals dedicated to providing you with the information requested and the first point of contact for all requests for information management which facilitate the decision-making process. - Project to create a global tool that is used as the single repository for management information with goal to make information available to the organization more quickly, which a.boosts the development and releases time to be make deeper analysis of available data. - Simplification Process to contribute for the reduction of duplicated information, increase the autonomy of users and reduce the cost of the information availability.- Projects implementation in Brazil, Argentina (Southern Cone), Mexico and Caribbean (Dominican Republic) in local and Colombia (Middle Americas) virtually driven.- Tableau Market Performance - I created the Tableau Report with data from Nielsen for Unilever Brasil.- Tableau Reports Project - Lead and Driven the creation of multiple panels in Tableau to replace the statistical reports in LATAM.
  • Unilever
    Information & Analytics Global Enterprise Services Americas – Fi Business Engagement Sr Analyst
    Unilever Feb 2011 - Dec 2013
    São Paulo, Brasil
    LATAM Projects of Information Data and Finance Standard Reports.- Business engagement to apply Information simplification / Information delivery offshoring to India/Bangalore. Developed services with Bangalore & develop service excellence culture in Americas.- Cross LATAM Harmonization - Finance Standard Reports – Working Capital, GMVA, Overhead and Finance Performance with Statistic and Dynamic reports (Tableau).
  • Unilever
    Information Management & Business Intelligence Latin America – Business Analyst
    Unilever Jan 2009 - Jan 2011
    São Paulo, Brasil
    Master Data and Data quality Projects.- Support and leading the implementation of projects Sales Fundamentals, SCOA Changes – Product Hierarchies, MDM tool (Finance) automation, SKU Complexity Reduction and Data quality strategy.
  • Unilever
    Latam Regional Information Office – Master Data Analyst
    Unilever Jan 2005 - Dec 2008
    São Paulo, Brasil
    Finance Master Data Lead, responsible to create MDM Finance Cell in Brazil. It was allocated in Argentina where I had to work for 3 months where I became SME (Subject Matter Expert). Data quality process applied in Hierarchy Product and Finance Data, creation of batch input process to new Master Data and changes them.
  • Unilever Americas
    Latam Mdm Common Coding Sap Implementation – Common Code Analyst
    Unilever Americas Dec 2002 - Dec 2004
    São Paulo, Brasil
    Data quality process as validation, cleanup, merging, transformation, migration for the SAP Implementation. Applied for the Master data of Customers, Vendors, Materials & Finished goods across 19 countries of Latin America.

Márcio Rocha Skills

Business Intelligence Sap Business Analysis Sap R/3 Itil Project Management Cognos Master Data Management Microsoft Excel Team Leadership Microsoft Office Planejamento Empresarial It Management Processos Empresariais Strategic Planning Management Sap Erp

Márcio Rocha Education Details

Frequently Asked Questions about Márcio Rocha

What company does Márcio Rocha work for?

Márcio Rocha works for Unilever

What is Márcio Rocha's role at the current company?

Márcio Rocha's current role is Data and Analytics - UiM Data Design SME.

What is Márcio Rocha's email address?

Márcio Rocha's email address is ma****@****ail.com

What schools did Márcio Rocha attend?

Márcio Rocha attended Universidade São Marcos, Universidade Paulista.

What skills is Márcio Rocha known for?

Márcio Rocha has skills like Business Intelligence, Sap, Business Analysis, Sap R/3, Itil, Project Management, Cognos, Master Data Management, Microsoft Excel, Team Leadership, Microsoft Office, Planejamento Empresarial.

Who are Márcio Rocha's colleagues?

Márcio Rocha's colleagues are Sofia Österholm, Siska Nurjanah, Ying-Tzu Chang, Юлия Волкова, Onoja Ameh, Tonny Wiegers, Pedro Gutiérrez.

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