With extensive experience in marketing and communication, I have developed a strong ability to drive brand growth and optimize marketing strategies across various industries. My background includes a range of leadership roles where I successfully orchestrated teams and resources to achieve business goals. Currently, as Head of Marketing & Communication for the French and Swiss subsidiaries of FTI Group, I am part of the Executive Committee, shaping corporate strategy with a focus on marketing and communication. My previous roles have provided me with a deep understanding of market dynamics and consumer behavior, allowing me to define and implement strategic marketing initiatives and deliver high-impact projects under tight deadlines. I have led product launches, developed comprehensive marketing campaigns, and enhanced brand visibility through innovative approaches. My expertise in budget management, media planning, and digital strategy has consistently resulted in increased revenue and market share. My ability to combine strategic thinking, creativity, and rigor has allowed me to thrive in various teams and sectors throughout my career.Ready to take up new challenges do not hesitate to contact me!
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Head Of Marketing & Communication - FranceFti Group Oct 2018 - Aug 2023Allschwil - SchweizMember of the management team, I actively participate in the development of the corporate strategy for France with a leadership role in marketing and communication topics: - Development of the marketing department for the French market - In charge of defining the marketing strategy and cross-channel communication for the brand and its operational implementation (Branding & 360 ° product communication / media planning / buying media (TV, press, radio, digital) / creation of commercial highlights, launching campaigns… )- In charge of B2B and B2C press relations - Responsible for the CRM strategy in B2B and B2C - Leads the animation of the online community (social networks, YouTube ...) - Leads the creation of product brochures - Responsible for negotiating the marketing action plan with each BtoB (4000 travel agencies) and BtoC (InterCE and works councils) distribution network and its operational implementation. - Manage the development of marketing activities in partnership with tourism offices, airlines, airports or hotels worldwide - Budget management- Coordinate marketing and communication projects with the headquarters- Team management -
Brand Manager Tetley & Van Houten - FranceSolinest Sep 2017 - Oct 2018MulhouseIn charge of the business development of the famous english tea brand "Tetley" & the belgium chocolate one "Van Houten" on the French market :- Definition of the marketing strategy for each brand and management of its implementation to develop sales and achieve volume objectives (development of sales support tools, organization of store events, media plan, PR ... )- Launch of new products (business intelligence, product development, packaging, pricing, communication)- Sales forecasts with the supply department- Negotiations with partners to guarantee the business profitability (price evolution of raw materials)- Budget management -
International Retail Project Manager - Yves RocherGroupe Rocher Jan 2015 - Aug 2017Issy-Les-Moulineaux- Responsible for merchandising in Flagship stores: management of budget, schedule, store layout strategy, sales analysis and planograms, in-store design, furniture and new materials development...- Contribution to the creation of the new store concept and its merchandising principles- Creation of merchandising tools with strategic recommendations to countries- Design and deployment of a training aimed at developing Retail culture in the “Group Rocher”- Creation of a training module about the art of selling for beauty advisors in the world- Team management -
Marketing Project ManagerGroupe Tertio May 2013 - Jun 2014Région De Mulhouse, FranceDevelopment of marketing and digital strategies for 5 brands (4 radio & 1 event agency) and implementation of an action plan for each brand:- Management of a market study- Revision and clarification of the product offer in collaboration with the Executive Management- Creation and modernization of brands’ signatures- Definition and implementation of a communication campaign «conquest» (creative brief; photo shooting organization; buying advertising spaces press, urban, cinema)- Organization of general public and professional events- Project management for the creation of 4 new websites (1 corporate and 3 brands) -
Marketing & Digital Project Manager - Global Marketing Department For FungicidesSyngenta Crop Protection Mar 2012 - Aug 2012Syngenta International Ag – Global Headquarters – Basel (Switzerland)- Project management for the creation of an intranet platform to empower subsidiaries with technical product profiles for the entire portfolio- Contribution to the brand signature creation and designing of a launch pack for a new product- Organization and communication of an event to celebrate the record sales of a product line -
Marketing Analyst - Marketing Cosmetics DepartmentWeleda Ag May 2011 - Oct 2011Huningue, Grand Est, France- Study of both samples and product testers distribution policy with recommendations for future- Analysis of the merchandising plan and sales tools effectiveness with recommendations on the way forward- Participation to the construction of a product offer (box) -
Commercial AssistantBalicco Sa - France Jun 2010 - Aug 2010Fruits & Vegetables Wholesaler Balicco – Cannes France- Prospecting and customer visits- Development of a client’s database (phoning)- Negotiation of prices- Development of assets and recharges with internal imputations- Help to develop a record for a local tender
Mélanie Martin Skills
Mélanie Martin Education Details
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International Business & Marketing -
With Honors -
International Business -
Lycée Jean Jacques Henner - AltkirchWith Honors
Frequently Asked Questions about Mélanie Martin
What is Mélanie Martin's role at the current company?
Mélanie Martin's current role is Head of Marketing & Communication - France.
What schools did Mélanie Martin attend?
Mélanie Martin attended Iéseg School Of Management, Em Strasbourg Business School, The University Of Edinburgh, Lycée Jean Jacques Henner - Altkirch.
What skills is Mélanie Martin known for?
Mélanie Martin has skills like Team Leadership, Project Management, Marketing Strategy, Microsoft Office, Gestion De Projet, Lean Management, Merchandising, Change Management, Creativity, Anglais, Product Marketing, Business Intelligence.
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Mélanie Martin
France -
Melanie MARTIN
Greater Paris Metropolitan Region1mailistec.fr -
1hotmail.com -
1gmail.com
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