Duties include:• Advising creative teams on the design and development of radio spots, TV and newspaper ads and website content.• Execution of strategic social media and digital initiatives.• Writing sales scripts, agency- & corporate-wide mega-talker points.• Developing metrics for measuring ROI in public relations and marketing campaigns.• Strategically positioning clients in the marketplace and increasing brand awareness.• Designing tradeshow exhibits.• Securing media publicity in national, local, and trade press.• Managing staff and independent contractors.