Nicole Burkhardt Email & Phone Number

Huntington Station, Ny, Us

Huntington Station, Ny 11746

• Currently I am responsible for designing labels, logos and choosing components for new brands, products and private label products while maintaining brand authenticity.• I coordinate the collaboration between our internal purchasing and sales departments to ensure the creation of elegant, user-friendly results.• I organize and manage all photo shoots and work closely with our external photographer partners. • Lead the ecommerce re-platform projects from Magento to Shopify with 2 of the company brands. - This included managing the day-to-day website project timelines and priorities to meet required milestones. - Developed a work plan for the external technology vendors to ensure the sites deliverables were according to our designs and specifications. - Scheduled project calendar and maintained regular records of project status and submitted it to management. - Analyzed process and recommended necessary improvements to process. - Managed and performed user acceptance testing, quality assurance testing, integration testing with our shipping and inventory systems as well as promotional features. • Manage all digital marketing workstreams. - Develop and oversee email marketing campaigns via mail chimp, CM Commerce and ROI via Google analytics. - Identify product performance through winners and losers and sell-through and provide relevant feedback. - Manage the social media platform including our Facebook and Instagram accounts. - Partner with beauty bloggers and influencers managing product reviews.

Designed the logo for a new upcoming energy protein drink (PROTEGY) the first of its kind to hit the market. Also I designed the 12oz can, a counter mat that is used at convenient stores and deli’s to promote and advertise the drink, a promotional sticker and designed the graphics for the box truck to get wrapped.

I was responsible for all layout, design, production and execution of all graphics. In addition this also includes designing packaging, logos, line drawings, mock-ups, scanning, spec sheets, touching up / manipulating photos, signs, business cards, company letterhead, sell sheets, instruction sheets, press releases, preparing artwork for the printer, designing store displays, preparing presentation / marketing displays, digital & video photography, assist in all off site photography shoots, keep an inventory of all new and old samples, assisted with the layout, photography, filming tutorial videos and video editing for the company's website, set up descriptions and photos for e-commerce, set up and maintain the FTP site for downloading HI-RES photos and new packaging. Set-up and maintained a weekly back up of the computers on the network. Also I was responsible for coordinating all graphics, new products, literature, booth set-up, layout design and booth break down for several trade shows per year.

Work on Macintosh System in Adobe Illustrator, Photoshop, QuarkXpress, and Bar Code Pro. Scanning, touching up photos, schematics, mock-ups, line drawings, sales sheets, flyers, stationary, business cards, instruction sheets, trades show signs, scanning negitives, packages, production work, and catalogs were done.