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Orchestrating profit turnaround to boost market share – tackling challenges, creating & instituting innovative sales & business development initiatives, thereby expanding partner network. Building & nurturing relationships with existing & new customers and building momentum in sales results. Leading a Sales Team of 190 Key Account Managers, 27 FLMs, and 7 Zonal Managers, for managing All India Sales Operations for Metalife Division My responsibilities included overseeing complete business operations in the assigned region with the accountability of profitability; developing & implementing launch plans for new regions/products with the objective of strengthening brand equity. I undertook responsibilities for framing and executing an action plan for top KOLs and Key Accounts at PAN – India level, leading all aspects of key account management/ including customer segmentation, product positioning & sales cycle management with a key focus on customer retention/satisfaction.I maintained constant business communication with Key Opinion Leaders & leading Medical Practitioners for promoting the company’s products; driving growth by initiating tie-ups with Doctors and Hospitals for business development. By applying sharp analytical abilities, I defined product marketing strategy, including the development of channel marketing activities in line with overall business objectives. I attained a strong track record of providing thought leadership in shaping brands & new products strategies for diverse Divisions, increasing market share of the company’s products, analyzing the latest market trends/ requirements & accordingly chalking out measures for countering competitionHolding the responsibility to conceptualize, organize & participate in product promotional campaigns (like Medical Exhibitions, Conferences, CME, Panel Discussion & Camps) as a part of brand building and market development effort by mapping the target customers.

As an Associate Director of Sales. I effectively managed Karnataka, Telangana, Andhra Pradesh, Kerala, Tamil Nadu & West Region- Mumbai, ROM, Gujarat with a team of 325 members and a Business Volume of 150 Crores.My functional responsibilities included Formulated annual marketing plan, advising on realistic forecasts for each product and territory, realistic costs of operating sales force and sales promotion plans. I progressively drove sales initiatives & achieving desired targets with overall responsibility of return on investment and exploring marketing avenues to build consumer preference and drive volumes.I collaborating across functional teams to ensure performance measures were exceeded. I Identified and appointed channel partners, distributors, retailers for deeper market penetration and reach. Forecasting demand & ensured optimum inventory levels with channel partners to ensure timely deliveries to customers. I vigilantly Designed, coordinated and supported commercial business decisions by identifying potential market place opportunities.

Handled Tamil Nadu, Kerala, Andhra Pradesh and Karnataka regions with a team of 10 ABMs & 74 Product Advisors and a Business Volume of 90 CroresResponsible to track key business metrics - SLA, QA, Compliance, KPIs & CSAT Scores and recommending corrective actions. Creating digital & social media plans, Unique Selling Proposition (USP) focusing on increasing online engagement, enabling company in becoming "best sellers" in the segmentAll initiatives undertaken by me to develop new communications strategies have helped in building strong relations.✔ Analyzed key trends in Digital Marketing, innovative approach to outreach HCPs, and suggested digital solutions that focus on addressing patient needs and improving patient outcomes✔Identified Training & Devolvement needs, coordinated with Training, L&D, and SFE Teams to improve skills & competencies of the sales team, prepared them to take up higher responsibilities in the organization✔Facilitated a ready pool of talented resources for the organisation as well as a data strategy for each brand to improve the EI

Worked in Bone & Pain , Neuro & Psy, Cardiology , Respiratory & Derma Segments