- Product Development – Provided weekly recommendations using different testing features for the software on basis on content of the site, errors due to the machine programming, implementing new features using A/B testing (Customer side)- Collaborated with the team and implemented digital marketing strategies that led to a +30% increase in customer base and joined the beta stage- Established relationships with small and medium sized companies (B2B) and briefed them about new or expanded offerings- In cooperation with keys members, developed opportunities to create on-to-one marketing communications, using email marketing, social media blogging etc.- Researched and analysed overall performance of the site and consumer behaviour using Google Analytics resulting in consumer insights never seen before and boosted the company’s performance by +25%- Guided the team and organization on how to use Agile/Scrum practices and values to delight customers- Guided the team on how to get the most of out self organization- Guided the team on self organizing to fill in the intentional gaps left in the Agile/Scrum frameworks- Assessed the Scrum Maturity of the team and organization and coaching the team to higher levels of maturity, at a pace that is sustainable and comfortable for the team and organization- Facilitated discussion, decision making, and conflict resolution- Assisted with internal and external communication, improving transparency, and radiating information