Neha Rathi

Neha Rathi Email and Phone Number

Senior PPC Specialist at Lawnline Marketing @ Lawnline Marketing
apollo beach, florida, united states
Neha Rathi's Location
Pune, Maharashtra, India, India
About Neha Rathi

Experienced Digital Marketing Manager with extensive experience building. Strategized, developed, and manage digital marketing and re-marketing across Facebook, Instagram, and Google Ads for Various domains like Real Estate, Salon, Education, Hotels, Laundry, etc.I help companies achieve maximum ROI, Increase total revenue, and generate more leads from online advertising through Google and Facebook ads. Maintain and monitor keyword bids, account daily budget caps, impression share, quality score, and other important account metrics. Tracking and analysis of traffic metrics for all channels using Google Analytics. Maintain and Analyze Keywords & Ad copy. To manage and bring in efficiencies in the PPC campaigns. Experienced in leading teams of digital marketing and Graphic Designing professionals to meet and exceed digital marketing goals.

Neha Rathi's Current Company Details
Lawnline Marketing

Lawnline Marketing

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Senior PPC Specialist at Lawnline Marketing
apollo beach, florida, united states
Employees:
5
Neha Rathi Work Experience Details
  • Lawnline Marketing
    Senior Ppc Sepcialist
    Lawnline Marketing Jul 2023 - Present
    Florida, United States
    • Handling & Managing Google Ads, Microsoft Ads & Local Service Ads of 37 Accounts of Landscape Companies.• Managing a $200,000 monthly budget • Competitive analysis and reports • The selection of proper keywords/keywords for client sites. (Keyword Analysis)• Analyzing Keywords based on Product & Services• A/B Testing with Landing pages and ad variations • Keywords Bid Management• Improving Quality Score of keywords• Improving Ads Position• Exclude… Show more • Handling & Managing Google Ads, Microsoft Ads & Local Service Ads of 37 Accounts of Landscape Companies.• Managing a $200,000 monthly budget • Competitive analysis and reports • The selection of proper keywords/keywords for client sites. (Keyword Analysis)• Analyzing Keywords based on Product & Services• A/B Testing with Landing pages and ad variations • Keywords Bid Management• Improving Quality Score of keywords• Improving Ads Position• Exclude Negative Search Terms/Keywords • Create and present reports covering campaign performance• Developed and updated PPC strategies for maximum efficiency. Show less
  • Ontrix
    Ppc Specialist
    Ontrix Dec 2022 - Jul 2023
    California, United States
    Managing all PPC accounts and reporting to the ManagementsGoogle Ads Campaign AuditCoordination with content writers, web developers and designersRe-engineering of web site design to remove confusing navigation and improve visitor access to the information they requireCompetitive analysis and reportsThe selection of proper keywords/keyword for client sites. (Keyword Analysis)Analyzing Keywords based on your Product & ServicesA/B Testing with Landing pages and ad… Show more Managing all PPC accounts and reporting to the ManagementsGoogle Ads Campaign AuditCoordination with content writers, web developers and designersRe-engineering of web site design to remove confusing navigation and improve visitor access to the information they requireCompetitive analysis and reportsThe selection of proper keywords/keyword for client sites. (Keyword Analysis)Analyzing Keywords based on your Product & ServicesA/B Testing with Landing pages and ad variationsKeywords Bid ManagementImproving Quality Score of keywordsImproving Ads PositionExclude Negative Search Terms/KeywordsCreate and present reports covering campaign performance Show less
  • Re/Max V21 Realty Plus
    Chief Manager Digital Marketing
    Re/Max V21 Realty Plus Jan 2020 - Apr 2021
    Pune, Maharashtra, India
    Strategized, developed, and manage digital marketing and remarketing across Facebook, Instagram, and Google Ads for Various Real Estate Developers Like Godrej, Kolte Patil, Puraniks, Shapoorji Palloonji, VTP with a Monthly budget of 25 Lakhs.Created unbeatable marketing strategy for Virtual Property Expo with 4500+ Home buyers visited, 1300+ connected on video conference, 125+ online booking inquiries, 60 on spot bookings. Coordinated with Vendors for Creation of Landing Pages for… Show more Strategized, developed, and manage digital marketing and remarketing across Facebook, Instagram, and Google Ads for Various Real Estate Developers Like Godrej, Kolte Patil, Puraniks, Shapoorji Palloonji, VTP with a Monthly budget of 25 Lakhs.Created unbeatable marketing strategy for Virtual Property Expo with 4500+ Home buyers visited, 1300+ connected on video conference, 125+ online booking inquiries, 60 on spot bookings. Coordinated with Vendors for Creation of Landing Pages for various Projects and Website Maintenance. Manage digital Marketing for V21 Group (Unified Workplace, Proxpecta Buildx, Salesmax Plus, Herbsmine, Remax V21)Support marketing team by writing and editing social media posts, Blogs, News, and website updates. Manage team of 5 digital marketing executive and 2 graphic designers. Show less
  • Midbrains Technologies
    Digital Marketing Strategist At Midbrains Technologies
    Midbrains Technologies Nov 2018 - Jan 2020
    Pune Area, India
    trategized, developed, and manage digital marketing across Facebook, Instagram, and Google Ads for Various domains Education, Parlour, Real Estate, Health and Pharma, and Hotels. Monetize and Generate Revenue through YouTube Marketing for Biography Box Club YouTube Channel.Ranked the medical and education website through SEO by driving 20 users to 2000 users within 6 months.Given Training to new joining interns and digital marketers.
  • Viral Tomatoes
    Digital Marketing Executive
    Viral Tomatoes Sep 2017 - Nov 2018
    Pune Area, India
    • Search Engine Marketing - Google Adwords (Bid Management, Budget Management, Content writing for google ads to improve Quality Score and CTR, Keyword planning, Campaign Optimization, Creating Remarketing list on various aspects, Managing placements, Third Party sites, Strategies to improve CTR and Conversion rate, Ad scheduling, Creating Bid Strategies, Creating Automate rules, Ad Extensions) • Google Analytics (Tracking website visits, tracking conversions, Landing page experience… Show more • Search Engine Marketing - Google Adwords (Bid Management, Budget Management, Content writing for google ads to improve Quality Score and CTR, Keyword planning, Campaign Optimization, Creating Remarketing list on various aspects, Managing placements, Third Party sites, Strategies to improve CTR and Conversion rate, Ad scheduling, Creating Bid Strategies, Creating Automate rules, Ad Extensions) • Google Analytics (Tracking website visits, tracking conversions, Landing page experience, User behavior, Real Time View, Audience Information, Customize reports – region wise, campaign level) • Social Media Marketing – (Facebook Marketing, Lead Generation, Remarketing)1) Google Ad words Campaign for :-AdmissionSrmVitMit –:-http://www.admissionsrmvitmit.com/Intellize Interior Design :-http://intellizeinteriors.com/Viral Tomatoes :-http://www.viraltomatoes.com/Kolte – Patil Real Estate : Oro-AvenueResponsible For:  Understanding the requirement of campaign like goal, Audience, Market, Timings, Budget, bidding Strategy and creating understanding Document. (Campaign Optimization - Search & Display) , Bid Management, Budget Management, Content writing for text ads) Search the keywords using Google Keyword Planner. Group the keywords into Different Ad groups.  Create Targeted Ad copies for each ad groups.2) Facebook Campaign for :-WJmartz (E-Commerce Website) :-http://www.wjmartz.com/Viral Tomatoes :-http://www.viraltomatoes.com/Joyville :-http://joyvillepune.in/Kolte – Patil: Oro AvenueResponsible For:  Set the objective for facebook advertisement like brand awareness, Drive referral traffic to the website, Generate leads and drive sales, Remarketing. Creating a campaign. Choose an audience. Choose the placement. Create Targeted Ad copies for each ad sets. Show less
  • Newyug Softech Pvt. Ltd.
    Content Writer
    Newyug Softech Pvt. Ltd. Jan 2017 - Jul 2017
    Pune Area, India
    Worked as a Academic Content Writer

Frequently Asked Questions about Neha Rathi

What company does Neha Rathi work for?

Neha Rathi works for Lawnline Marketing

What is Neha Rathi's role at the current company?

Neha Rathi's current role is Senior PPC Specialist at Lawnline Marketing.

Who are Neha Rathi's colleagues?

Neha Rathi's colleagues are Tom Darlison, Daniel Timmons, Dominique Rocheford, Patricia Aira Sales, Quinn Bonner, Jonathan Cutler, Zachary Smith.

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