Nasser Khalaf Email and Phone Number

- Developed a new plan to stabilize the company, addressing key challenges by hiring new talent with relevant experience, and worked on rebuilding supplier relationships, and sourcing 15 new products.- Implemented a new culture of monthly forecasting and budgeting, enhancing financial planning and enabling data decision-making resulting in sales growth from $2.4 million to $4.2 million.- Established a dedicated credit department and developed an updated credit policy to effectively manage up to 2 million JOD through customer screening measures, resulting in improved cash flow for the company.- Introduced a comprehensive sales training program, providing skill development courses for the entire team in Jordan. This initiative aimed to enhance sales techniques, customer engagement, and overall performance.

- Developed a comprehensive plan to address overstocking challenges by conducting market research and analysis Identifying the best sales channels and implementing strategies to effectively circulate the product inventory, optimizing sales.- rebuilt relationships with customers, resulting in an increase in market share and a significant decrease in customer churn rate. This allowed us to reestablish the relationships with suppliers, focusing on building trust and mutually beneficial partnerships after they have been shaken.- Developed a sales culture within the sales and marketing team, aligning them with Egyptian market trends and changes. This fostered adaptability, agility, and customer-centric approaches to drive sales growth.- Established a credit department to enhance financial processes and ensure cash flow consistency whilemitigating financial risks.- Conducted a targeted headhunting process to recruit a new General Manager capable of leading theorganization through the recovery phase. Identified a high-caliber candidate with the necessary skills,expertise, and leadership qualities to drive the company's growth and navigate the evolving market dynamics.

Built a dedicated marketing department to understand customer needs and preferences, and implemented a customer-centric incentive system called "pay for performance" to drive distributor engagement and loyalty.- Took the initiative to consolidate the distributor network, reducing the number of active customers from 64 to 25. This consolidation allowed us to concentrate resources on strategic partners and create mutually beneficial relationships resulting in sales growth from $54 million to an $83 million dollars.- Implemented a restructuring of the legal contracts with distributors, ensuring their alignment with the new consolidation strategy. This initiative aimed to enhance contractual agreements by promoting clarity, and mutual understanding between the company and its distribution partners.- Launched a compliance program focusing on transactional integrity, and conducted training sessions for distributors on the Foreign Corrupt Practices Act (FCPA).

- Demonstrated effective leadership by managing a diverse team across the East EMEA, consisting of 33 team members by Providing guidance, support, and mentorship to foster a collaborative and high performing work environment.- Played a pivotal role in technical development by Implementing a focused strategy on varieties using a matrix chart for our 24 crops by creating a priority list of 7 crops based on market demand and growth potential, leading to an increase in the overall quality of our offerings, and a remarkable double digit growth on yearly basis in revenue. - Lead the restructuring of the Turkish team to create separate new departments for testing, market development, and sales. By streamlining our efforts and aligning them with market demands, This strategic realignment allowed us to enhance our focus on key areas, resulting in a significant increase in sales from 4 million dollars to 18 million dollars, including the consolidation of sales revenue of DeRuiter and Seminis.

- Spearheaded the launch of new materials, including 2 indeterminate tomato varieties and 5 parthenocarpic cucumber varieties. These key varieties were carefully selected based on market research and customer preferences, resulting in increased sales and market share.- Leveraged the successful launch of new material to drive tangible results, with sales volume soaring from $5 million dollars to $8 million dollars, signifying a substantial increase in revenue and market share.

- Initiated communication and established partnerships with 6 international suppliers from the United States, Japan, Holland, France, and more, expanding 4 new pesticide products and 3 fertilizer products to our company's portfolio These collaborations played an important role in our market expansion, contributing to an increase in our market share value to $3.5 million.- Obtained import permits and licenses, making us the first company in Palestine to receive authorization from the Israeli agricultural authorities.