I started my career with writing books; my first book was published when I was nineteen years old. Since then, I’ve written two more books - one short novel and a full-length novel. After working as a copy editor at Thomson Reuters, I started my phygital marketing agency called Arthyna Pvt. Ltd. The primary focus of my startup is to provide branding solutions in virtual reality and metaverse, while helping small and medium-sized businesses create an online presence through NFTs, AI art/animation, content (written and visual), e-commerce SEO and wearables for the metaverse. Currently, my team is also building a web-based application that will help brand owners and NFT artists create inter-operable wearable NFTs in a few simple steps.