My career path was filled with well-known international sports, retail, automotive, VOD and delivery clients. And I am grateful to every one of them for trusting me to work for and alongside.The key always was and is to be the person your client is looking for: whether it is someone to grow the business or someone to act as a manager to help navigate. Whatever it is - it should bring a sense of calmness, confidence and evolvement.As a leader I choose to embody qualities such as vision, resilience and empathy and offer a hand in learning both hard and soft skills. As a media expert I choose to offer heavy proof of my views and approaches, but to also give Client and team an opportunity to involve themselves and look for the solution decision together.
-
Account Group HeadWavemaker Germany Aug 2022 - PresentDüsseldorf, North Rhine-Westphalia, GermanySIGNIFICANT WINS: succesfully managing a campaign going globally and locally in 12 countriesSCOPE: making deals with global TV networks, oveviewing multicountry media approaches, finding business insights for the Client based on various research and data, creating media approaches & guidelines, overviewing competitive and campaign reports -
Media Group HeadWavemaker Apr 2021 - May 2022SIGNIFICANT WINS: part of the team landing 3 new clients (shoes, pharma and jewellery), creating a tailored TV solution for a well-known VOD Client, building trust with a very demanding new client.NEW BUSINESS SCOPE: Client pitch brief analysis, communication with potential clients, creating timelines and leading pitch process. Compiling research data for strategic insights, making competitive overviews, working closely with the pitch team. Ensuring deadlines and quality are met, team… Show more SIGNIFICANT WINS: part of the team landing 3 new clients (shoes, pharma and jewellery), creating a tailored TV solution for a well-known VOD Client, building trust with a very demanding new client.NEW BUSINESS SCOPE: Client pitch brief analysis, communication with potential clients, creating timelines and leading pitch process. Compiling research data for strategic insights, making competitive overviews, working closely with the pitch team. Ensuring deadlines and quality are met, team is properly informed. Structuring pitch decks: storytelling or media statistics or pillar logic etc. Developing tactical media approaches based on strategic guidelines.CLIENT SCOPE:Bring unexpected media approaches to a well-known VOD client.Lead onboarding process for 3 clients simultaneously in December-March of 2022. Show less -
Senior Media PlannerPhd Aug 2019 - Apr 2021SIGNIFICANT WINS: planning and annual multi-product TV deal for the client from scratch and getting it approvedSCOPE: Day-to-day communication with the client, TV deal planning, decks on tactics and participation in strategic presentations, campaign tactical planning, responsible for decisions within clients’ annual media budget, budget reporting (audits, reconciliations, etc.), MP training, PBA/Competitive/Reports overview -
Senior Media PlannerWavemaker Apr 2019 - Aug 2019Москва, РоссияSCOPE: day-to-day communication with the client, participating in annual strategy preparation, annual budget control and update, leading non-standard projects (O2O) and digital special projects, tactical planning and campaign launch and management (TV, Radio, Press, OOH, Digital), PBAs and Competitive overviews, communication with buying departments, training JMP -
Media PlannerWavemaker Dec 2017 - Apr 2019Москва, РоссияSCOPE: day-to-day communication with the client, tactical planning and campaign launch (TV, Radio, Press, OOH, Digital), communication with buying departments, training JMP. -
Consultant On Banks & TelecomFti Consulting Aug 2017 - Nov 2017Москва, Россия -
Media PlannerHavas Media Group Aug 2016 - Jul 2017Москва, Россия -
Project ManagerHavas Sports & Entertainment Jun 2015 - Jul 2016 -
Junior Project ManagerHavas Sports & Entertainment Apr 2014 - May 2015
Natalia Yakovleva Education Details
-
Advertising
Frequently Asked Questions about Natalia Yakovleva
What company does Natalia Yakovleva work for?
Natalia Yakovleva works for Wavemaker Germany
What is Natalia Yakovleva's role at the current company?
Natalia Yakovleva's current role is Account Group Head.
What schools did Natalia Yakovleva attend?
Natalia Yakovleva attended Russian University Of Humanities.
Who are Natalia Yakovleva's colleagues?
Natalia Yakovleva's colleagues are Cagla Delanli, Melanie Breinlinger, Jasmin Weiser, Katharina Zester, Stephanie Marchio, Alina Maass, Anastasiia Udovenko.
Not the Natalia Yakovleva you were looking for?
-
-
1ru.pwc.com
-
Natalia Yakovleva
London1mail.ru -
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial