Natalia Yakovleva

Natalia Yakovleva Email and Phone Number

Account Group Head @ Wavemaker Germany
germany
Natalia Yakovleva's Location
Düsseldorf, North Rhine-Westphalia, Germany, Germany
About Natalia Yakovleva

My career path was filled with well-known international sports, retail, automotive, VOD and delivery clients. And I am grateful to every one of them for trusting me to work for and alongside.The key always was and is to be the person your client is looking for: whether it is someone to grow the business or someone to act as a manager to help navigate. Whatever it is - it should bring a sense of calmness, confidence and evolvement.As a leader I choose to embody qualities such as vision, resilience and empathy and offer a hand in learning both hard and soft skills. As a media expert I choose to offer heavy proof of my views and approaches, but to also give Client and team an opportunity to involve themselves and look for the solution decision together.

Natalia Yakovleva's Current Company Details
Wavemaker Germany

Wavemaker Germany

View
Account Group Head
germany
Website:
wmglobal.com
Employees:
94
Natalia Yakovleva Work Experience Details
  • Wavemaker Germany
    Account Group Head
    Wavemaker Germany Aug 2022 - Present
    Düsseldorf, North Rhine-Westphalia, Germany
    SIGNIFICANT WINS: succesfully managing a campaign going globally and locally in 12 countriesSCOPE: making deals with global TV networks, oveviewing multicountry media approaches, finding business insights for the Client based on various research and data, creating media approaches & guidelines, overviewing competitive and campaign reports
  • Wavemaker
    Media Group Head
    Wavemaker Apr 2021 - May 2022
    SIGNIFICANT WINS: part of the team landing 3 new clients (shoes, pharma and jewellery), creating a tailored TV solution for a well-known VOD Client, building trust with a very demanding new client.NEW BUSINESS SCOPE: Client pitch brief analysis, communication with potential clients, creating timelines and leading pitch process. Compiling research data for strategic insights, making competitive overviews, working closely with the pitch team. Ensuring deadlines and quality are met, team… Show more SIGNIFICANT WINS: part of the team landing 3 new clients (shoes, pharma and jewellery), creating a tailored TV solution for a well-known VOD Client, building trust with a very demanding new client.NEW BUSINESS SCOPE: Client pitch brief analysis, communication with potential clients, creating timelines and leading pitch process. Compiling research data for strategic insights, making competitive overviews, working closely with the pitch team. Ensuring deadlines and quality are met, team is properly informed. Structuring pitch decks: storytelling or media statistics or pillar logic etc. Developing tactical media approaches based on strategic guidelines.CLIENT SCOPE:Bring unexpected media approaches to a well-known VOD client.Lead onboarding process for 3 clients simultaneously in December-March of 2022. Show less
  • Phd
    Senior Media Planner
    Phd Aug 2019 - Apr 2021
    SIGNIFICANT WINS: planning and annual multi-product TV deal for the client from scratch and getting it approvedSCOPE: Day-to-day communication with the client, TV deal planning, decks on tactics and participation in strategic presentations, campaign tactical planning, responsible for decisions within clients’ annual media budget, budget reporting (audits, reconciliations, etc.), MP training, PBA/Competitive/Reports overview
  • Wavemaker
    Senior Media Planner
    Wavemaker Apr 2019 - Aug 2019
    Москва, Россия
    SCOPE: day-to-day communication with the client, participating in annual strategy preparation, annual budget control and update, leading non-standard projects (O2O) and digital special projects, tactical planning and campaign launch and management (TV, Radio, Press, OOH, Digital), PBAs and Competitive overviews, communication with buying departments, training JMP
  • Wavemaker
    Media Planner
    Wavemaker Dec 2017 - Apr 2019
    Москва, Россия
    SCOPE: day-to-day communication with the client, tactical planning and campaign launch (TV, Radio, Press, OOH, Digital), communication with buying departments, training JMP.
  • Fti Consulting
    Consultant On Banks & Telecom
    Fti Consulting Aug 2017 - Nov 2017
    Москва, Россия
  • Havas Media Group
    Media Planner
    Havas Media Group Aug 2016 - Jul 2017
    Москва, Россия
  • Havas Sports & Entertainment
    Project Manager
    Havas Sports & Entertainment Jun 2015 - Jul 2016
  • Havas Sports & Entertainment
    Junior Project Manager
    Havas Sports & Entertainment Apr 2014 - May 2015

Natalia Yakovleva Education Details

Frequently Asked Questions about Natalia Yakovleva

What company does Natalia Yakovleva work for?

Natalia Yakovleva works for Wavemaker Germany

What is Natalia Yakovleva's role at the current company?

Natalia Yakovleva's current role is Account Group Head.

What schools did Natalia Yakovleva attend?

Natalia Yakovleva attended Russian University Of Humanities.

Who are Natalia Yakovleva's colleagues?

Natalia Yakovleva's colleagues are Cagla Delanli, Melanie Breinlinger, Jasmin Weiser, Katharina Zester, Stephanie Marchio, Alina Maass, Anastasiia Udovenko.

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