Naaj Karim Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

In my current role, I'm responsible for providing above-and-beyond service and to Maple Leafs, Raptors and Toronto FC Season Ticket Members. I support annual department objectives such as yearly retention targets by establishing meaningful relationships with clients through inbound and outbound calling campaigns and in-person touchpoints.

Toronto, Ontario, Canada

Focusing on the Oncology arm of the business, I was responsible for the end-to-end product lifecycle including planning, coordination, marketing, implementation and reporting for large-scale virtual events, ensuring achievement of results per timeline, scope, and financial commitment of the project sponsor. My role encompassed project management of product launches, digital strategy to conduct a complete brand refresh and ensure alignment to best practices and compliance standards. I also owned… Show more Focusing on the Oncology arm of the business, I was responsible for the end-to-end product lifecycle including planning, coordination, marketing, implementation and reporting for large-scale virtual events, ensuring achievement of results per timeline, scope, and financial commitment of the project sponsor. My role encompassed project management of product launches, digital strategy to conduct a complete brand refresh and ensure alignment to best practices and compliance standards. I also owned our multi-channel marketing strategy, executing on email marketing, social media, graphic design, web management, and PPC. Show less

I returned to MLSE with a learning mindset in this new account management function, with the hopes of diversifying my skill-set and rounding out my experience in the sports industry. As part of the Ticket Sales department, I am responsible for the retention of existing business by renewing accounts year-over-year. Currently, my book of business accounts for over $3.6 million in net revenue across 700+ clients, making up 5% of seats at Scotiabank Arena.I also leverage my background and… Show more I returned to MLSE with a learning mindset in this new account management function, with the hopes of diversifying my skill-set and rounding out my experience in the sports industry. As part of the Ticket Sales department, I am responsible for the retention of existing business by renewing accounts year-over-year. Currently, my book of business accounts for over $3.6 million in net revenue across 700+ clients, making up 5% of seats at Scotiabank Arena.I also leverage my background and expertise in CRM, acting as an in-house consultant for the email marketing needs of the department. This includes assistance on strategy, copywriting, UX, subscription management and general best practices. Show less

Toronto, Canada Area

I aided in the transition of MLSE's CRM program to Conversion Digital, a mid-sized marketing automation agency. Here, I spent six months sharing my best practices, product knowledge and internal contacts while gaining invaluable agency experience and refining my skills as a HTML developer. I also learned the functions of Saleforce Marketing Cloud's Automation Studio and Journey Builder.

Toronto, Ontario, Canada

After a year supporting a small business, I joined Canada's largest sports & entertainment company, with franchises across the NBA, NHL, MLS, CFL and more. Here, I focused solely on CRM for the Toronto Raptors as the in-house subject matter expert. I was responsible for building the end-to-end email strategy including HTML development, design, copywriting, targeting and segmentation, A/B testing, deployment, reporting and optimization - all with user experience in mind. The databases I managed… Show more After a year supporting a small business, I joined Canada's largest sports & entertainment company, with franchises across the NBA, NHL, MLS, CFL and more. Here, I focused solely on CRM for the Toronto Raptors as the in-house subject matter expert. I was responsible for building the end-to-end email strategy including HTML development, design, copywriting, targeting and segmentation, A/B testing, deployment, reporting and optimization - all with user experience in mind. The databases I managed ranged from 100,000-300,000+ subscribers.I worked cross-departmentally with stakeholders including brand marketing, sales, business intelligence, UX/UI design, social, global partnerships and retail to create projects that support multiple business units, focusing on revenue-generation. I've also contributed to UX writing for web and mobile platforms.In my role, I became fluent across Eloqua, MailChimp and Salesforce Marketing Cloud. This allowed me to learn various other CRM platforms, including Marketo, Dynamics and Responsys. I also became the go-to person for privacy legislation nuances (CAN-SPAM, GDPR, CASL).Of note, my campaigns for the 2019 NBA Playoffs contributed to generating $5,400,000 in revenue. During my time at MLSE, I also implemented fan acquisition strategies to grow my subscriber database by 21%. Show less

Toronto, Canada Area

With several digital marketing projects under my belt, I switched direction to enter the sports industry in a similar function. I led the marketing team for this small business, managing three interns and a dozen brand ambassadors, while gaining hands-on experience in multi-channel marketing initiatives including digital, social, print, and events.I wore many hats, while specializing in managing digital properties including CMS, social media, paid social, as well as the Google AdWords… Show more With several digital marketing projects under my belt, I switched direction to enter the sports industry in a similar function. I led the marketing team for this small business, managing three interns and a dozen brand ambassadors, while gaining hands-on experience in multi-channel marketing initiatives including digital, social, print, and events.I wore many hats, while specializing in managing digital properties including CMS, social media, paid social, as well as the Google AdWords portfolio and a CRM database of 10,000+ customers using Mailchimp. I also acted as UX designer and writer, crafting material for digital, including graphics for paid social, web, and email.Within a year, I implemented segmentation strategies which increased email open rate to exceed industry average by 5% and grew the subscriber database by 10% . I became fluent in reporting tools, including Facebook Insights, Twitter Analytics and Google Analytics to measure performance and derive insights. This allowed me to offer strategic recommendations to increase ROI, including the introduction of Facebook Ad Campaigns to re-engage existing customers and attain new business prospects. Show less

Hamilton, Ontario

Following my internship, I completed a contract at NCCMT, which provides decision making tools for the Canadian public health system. Here, I further developed my copywriting skills, transforming technical, scientific literature into web-friendly text tailored for blogs, social media and email in both English and French, and translating where necessary.I managed the organization's digital products, including website, social media and community management, and email marketing. I… Show more Following my internship, I completed a contract at NCCMT, which provides decision making tools for the Canadian public health system. Here, I further developed my copywriting skills, transforming technical, scientific literature into web-friendly text tailored for blogs, social media and email in both English and French, and translating where necessary.I managed the organization's digital products, including website, social media and community management, and email marketing. I performed a complete audit of the company's website, while reporting on web traffic via Google Analytics. Taking a learning from my internship, I also developed the infrastructure and protocol to implement a media and social media monitoring system for NCCMT.As the only native French speaker, I was sent to represent NCCMT at a national conference where I spoke about the company's most recent initiatives, including the Outbreak Help resource which provided health experts leading research pertaining to the 2014 Ebola Outbreak. I created marketing materials for both print and digital platforms, including brochures, direct mail, CRM, and social media. Show less

Toronto, Canada Area

As I wrapped up my studies, I completed an internship supporting the strategic communications functions of CPAC, which steers Canada's national strategy for cancer control. Here, I refined my copywriting skills by drafting and editing blog posts, e-newsletters, and social media content. I was trained in media monitoring and social media listening, and delivered reports on industry trends and digital campaign results to the Leadership Team. Based on my performance, my internship was… Show more As I wrapped up my studies, I completed an internship supporting the strategic communications functions of CPAC, which steers Canada's national strategy for cancer control. Here, I refined my copywriting skills by drafting and editing blog posts, e-newsletters, and social media content. I was trained in media monitoring and social media listening, and delivered reports on industry trends and digital campaign results to the Leadership Team. Based on my performance, my internship was renewed for a second term and I was offered the role of interim Project Manager for the execution of World Cancer Day 2016. Upon completing this project, I leveraged my native French language skills to facilitate the implementation of a translation quality assurance process across the company.At CPAC, I was also responsible for several office management duties, including planning meetings, taking detailed minutes, and preparing and mailing conference materials. Show less

Toronto, Canada Area

As a student, I worked part-time in the travel industry booking hotel reservations worldwide for English and French-speaking Canadians. As the brand's first point of contact to clients, I fulfilled requests courteously and efficiently to earn and keep customer loyalty, converting new business prospects and funneling them into Choice Hotel's loyalty program.

Certificate Of Professional Excellence, Project Management

Graduate Certificate, Public Relations

Activities and Societies: CPRS Toronto

Hons. Bachelor Of Arts, Political Science And Business

Activities and Societies: Tau Sigma Phi Sorority, McMaster Students Union, Peer Support Line, Charity Ball, Welcome Week Orientation.