I am a seasoned marketer, specializing in performance marketing and customer journey optimization. With a passion for delivering outstanding results, I bring over 17 years of experience in digital marketing to the table.My expertise lies in leveraging data-driven insights to develop and execute high-impact marketing strategies. I excel at analyzing complex data, identifying opportunities, and implementing targeted campaigns that yield exceptional ROI.Having worked across diverse B2B and B2C industries, including SAAS and e-commerce, I possess a deep understanding of market dynamics and challenges. This enables me to craft tailored strategies that resonate with target audiences, driving measurable business growth.As an expert in customer journey optimization, I navigate the intricacies of the online landscape to create seamless experiences for customers. By understanding their behaviors and motivations, I guide them through each touchpoint, maximizing engagement and conversion rates.My passion for innovation drives me to explore new possibilities and constantly push the boundaries. With an optimistic mindset, I inspire teams to think creatively, leading them to remarkable achievements.
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Chief Operating OfficerMars Media GroupHerzliya, Il
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Vp MarketingCastify.Ai Aug 2019 - Present -
Vp MarketingMars Media Group May 2019 - Present
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Ecommerce Customer Journey OptimizationOnline Performance Marketing Feb 2018 - PresentIsraelConsulting and escorting to e-commerce & SAAS companies, B2B and B2C.Online e-commerce entrepreneur
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Vp Operations & StrategyTuguu Jul 2013 - Feb 2018Tel Aviv / Tenerife• Executive team member. Leading quarterly strategy sessions in the company’s central office (Spain), where the targets and agenda are reviewed and revised• Oversight over the entire company activity and projects• Managing media teams, growing user acquisition for higher ROI• Managing advertiser AM team; growing and strengthening partnerships• Managing quarterly targets, synchronization of teams, review & guidance• Working closely with product managers & developers
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Director Of Strategic Analysis & ProjectsYbrant Digital Jun 2011 - Jul 2013• Ongoing analysis of the company’s gross revenue and profits, international offices and the local• Identifying strengths and weaknesses; helping the CEO with business improvement plans• Leading business aspects of global BI, with the tech department• Driving strategic and operational projects: work procedures, CRM and BI, development and automation of best practices of campaign and media optimization -
Director Of Display MediaYbrant Digital Apr 2010 - Jun 2011Managing media account managers and Right Media Exchange managers. • Initiating, developing and keeping business relations with publishers. Recognizing new opportunities, evaluating, negotiating them and working in parallel to increase the company’s revenue and profits, as well as maximizing the revenues of the publishers.• Analyzing media based on different key performance indicators. Daily optimization to the media and campaigns. • Right Media Exchange (RMX) linked activity managers were responsible for the linked partners activity, both the buyer and the seller side. Thorough optimization to maximizing the company’s profits, maintaining and strengthening the relations within RMX.• The team members had to work together and at the same time to be independent, initiate and engage with the publishers. The work demanded inquisitiveness, business orientation and mindset, thinking outside the box, and excellent interpersonal and communication skills.
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Team Leader, Campaign ManagementOridian Jun 2008 - Apr 2010Managing a team of campaign managers in Israel and India. The team was responsible for:• Managing a large range of the offices’ campaigns, from different types of advertisers – from media agencies (Branding campaigns, mainly CPC and CPM based), to direct response clients and pure performance campaigns (CPA). • Daily optimization towards the clients’ goals: Matching the campaign to the right media and audience, arbitrage buying, testing different banners and more. Brainstorming and forming best practices by applying changes to the campaigns and analyzing the results.• The team worked in front of all of the company’s departments and managing it included multitasking, efficient resource allocation, efficient time management and constantly mentoring and guidance. -
Campaign ManagerOridian Jun 2007 - Jun 2008• Managing and optimizing the campaigns of the sales team I worked in.• Specialization and development of campaign management techniques in the Right Media Exchange environment.• Hands-on and daily optimization of all campaigns, meeting tight deadlines and working long hours.• The work demanded the ability to perform detailed management in an intense and pressured environment
Naama Moses Education Details
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Political Science
Frequently Asked Questions about Naama Moses
What company does Naama Moses work for?
Naama Moses works for Mars Media Group
What is Naama Moses's role at the current company?
Naama Moses's current role is Chief Operating Officer.
What schools did Naama Moses attend?
Naama Moses attended Tel Aviv University, The Hebrew University.
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Naama Moses
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