Naama Moses Email & Phone Number

Herzliya, Il

Israel

Consulting and escorting to e-commerce & SAAS companies, B2B and B2C.Online e-commerce entrepreneur

Tel Aviv / Tenerife

• Executive team member. Leading quarterly strategy sessions in the company’s central office (Spain), where the targets and agenda are reviewed and revised• Oversight over the entire company activity and projects• Managing media teams, growing user acquisition for higher ROI• Managing advertiser AM team; growing and strengthening partnerships• Managing quarterly targets, synchronization of teams, review & guidance• Working closely with product managers & developers

• Ongoing analysis of the company’s gross revenue and profits, international offices and the local• Identifying strengths and weaknesses; helping the CEO with business improvement plans• Leading business aspects of global BI, with the tech department• Driving strategic and operational projects: work procedures, CRM and BI, development and automation of best practices of campaign and media optimization

Managing media account managers and Right Media Exchange managers. • Initiating, developing and keeping business relations with publishers. Recognizing new opportunities, evaluating, negotiating them and working in parallel to increase the company’s revenue and profits, as well as maximizing the revenues of the publishers.• Analyzing media based on different key performance indicators. Daily optimization to the media and campaigns. • Right Media Exchange (RMX) linked activity managers were responsible for the linked partners activity, both the buyer and the seller side. Thorough optimization to maximizing the company’s profits, maintaining and strengthening the relations within RMX.• The team members had to work together and at the same time to be independent, initiate and engage with the publishers. The work demanded inquisitiveness, business orientation and mindset, thinking outside the box, and excellent interpersonal and communication skills.

Managing a team of campaign managers in Israel and India. The team was responsible for:• Managing a large range of the offices’ campaigns, from different types of advertisers – from media agencies (Branding campaigns, mainly CPC and CPM based), to direct response clients and pure performance campaigns (CPA). • Daily optimization towards the clients’ goals: Matching the campaign to the right media and audience, arbitrage buying, testing different banners and more. Brainstorming and forming best practices by applying changes to the campaigns and analyzing the results.• The team worked in front of all of the company’s departments and managing it included multitasking, efficient resource allocation, efficient time management and constantly mentoring and guidance.

• Managing and optimizing the campaigns of the sales team I worked in.• Specialization and development of campaign management techniques in the Right Media Exchange environment.• Hands-on and daily optimization of all campaigns, meeting tight deadlines and working long hours.• The work demanded the ability to perform detailed management in an intense and pressured environment

Ma, Political Science

Ba