Product Marketing Lead
CurrentLed the development and optimization of app micro-copy in English and Hebrew, ensuring consistent branding and messaging across all user touchpointsDefined and executed user journeys, working closely with product, and development teams to optimize user experience and drive engagement and retentionConducted extensive interviews with active, non-active, and potential users to gain deep insights into their needs, pain points, and preferences, resulting in a comprehensive understanding of the product's value propositionSuccessfully launched new features and functionality, ensuring high adoption rates through effective go-to-market strategies and cross-functional collaboration