Led the development and optimization of app micro-copy in English and Hebrew, ensuring consistent branding and messaging across all user touchpointsDefined and executed user journeys, working closely with product, and development teams to optimize user experience and drive engagement and retentionConducted extensive interviews with active, non-active, and potential users to gain deep insights into their needs, pain points, and preferences, resulting in a comprehensive understanding of the product's value propositionSuccessfully launched new features and functionality, ensuring high adoption rates through effective go-to-market strategies and cross-functional collaboration

Developed and maintained a voice and tone strategy for the team and company, ensuring consistency in communication with customers and stakeholdersManaged a team of 7 employees, overseeing all aspects of the employee lifecycle including recruitment, onboarding, training, and performance management. Built a highly effective and motivated team that consistently achieved targets and exceeded expectations

Developed and maintained a voice and tone strategy for the team and company, ensuring consistency in communication with customers and stakeholdersDeveloped and implemented inter-team protocols and projects to improve efficiency and productivity across departmentsMaintained and improved team performance through regular maintenance of employee performance metrics and feedback sessions