Naama Bloom work email
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Naama Bloom personal email
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Naama Bloom phone numbers
I’m a brand builder, entrepreneur and business leader with 20+ years of experience marketing and launching brands for Fortune 500’s and startups. I excel in building and motivating strong teams to achieve aggressive goals.I help build the organization’s marketing architecture and pioneer innovative campaigns to meet sales and marketing objectives.My passion and greatest accomplishment was identifying a business opportunity that led to the launch of HelloFlo; a start-up that positively impacted the relationship girls and women have with puberty and their bodies.As a brand marketer, I know first and foremost we’re storytellers. I partner with companies to intrinsically link the brand to the story’s message. A great part of my success with HelloFlo was due to our branded video’s that evoked emotions and spoke to our target audience.What differentiates me is that I possess both creative and analytical skills. This has served me well as a marketer and innovator.Co-workers and colleagues tell me I’m the one they seek out to solve the big, hairy problems and make things happen.I welcome the opportunity to discuss new business ventures with you. Specialties: Brand Marketing | Branding | Direct Marketing | Branded Content Development | Business Builder | Start-ups | Launching brands | PR | Content Marketing | Strategy | Social Media Marketing | Leadership | Management | Corporate Messaging | Digital Marketing | Product Life Cycle Management | Customer Acquisition | Global Brand Development | Brand Awareness | Digital Media
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Gm, Trueml Products And Cmo TruemlTruemlNew York, Ny, Us
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Chief Marketing Officer & Gm, RetainTrueml Jul 2021 - Present -
Chief Marketing OfficerPuppyspot May 2019 - Mar 2021Jersey City, Nj, Us• Lead marketing organization to grow marketplace business connecting ethical breeders to families looking to add a puppy into their homes. • Responsible for all aspects of marketing including acquisition, customer lifecycle, partnerships, PR, and e-commerce experience• Driving the transformation of the business from lead gen phone-based sales to true e-commerce including updating checkout flow, capturing lower intent customers into email funnel, iterating on site experience, and adding personalization. • Transitioned digital media buying from agency to internal team delivering improved efficiency and cost savings -
Vp, MarketingZulily Jul 2017 - May 2019Salt Lake City, Ut, Us- Lead a team of 40 marketing and creative professionals to build awareness andconsideration for a high growth $1.7B e-commerce business- Responsible for all aspects of television campaigns, social media, consumer and corporatePR, Customer Insights and analysis, brand campaigns and promotions, and the creativeteam of designers and copywriters that bring it all to life- Leading the rebuilding of our consumer brand including research, strategy, tactics, andplanning including new logo, color palette, positioning, sponsorships, and site redesign toattract a younger audience- Devised a strategy and led the team to execute a shift in social media tactics from passiveengagement to performance marketing approach which delivers significant revenue- Manage a 9-person sales team responsible for non-core site monetization (ad sales &programmatic) which has a material impact on corporate EBITDA -
Svp | Integrated MarketingSheknows Media (Acquired Helloflo) Feb 2016 - Jun 2017➢ Direct a team of professionals in the creation of pitch concepts and marketing materials to build brandawareness for leading women's lifestyle digital media platform➢ Orchestrate the concepting and packaging of integrated marketing programs➢ Define and develop branded content solutions for advertisers to promote their products and services,through video, influencer programs, and social media marketing programs➢ Reorganized marketing team, while facing sector headwinds, resulting in a 15% increase in average dealsize within 12 months, and a 11% improvement in close rate; significantly outperforming the competition
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Founder | CeoHelloflo (Acquired By Sheknows Media) Feb 2012 - Feb 2016➢ Conceived and built an award winning, internationally recognized women's health brand that wasultimately acquired by SheKnows Media➢ Bootstrapped a monthly subscription gift box platform focused on empowering, and educating girls, andwomen, on the stages of their reproductive health life➢ Launched a series of branded content videos which went viral with 60MM views, and counting, acrosssocial media platforms Facebook and YouTube ➢ Developed a PR engine which yielded hundreds of press hits in business and women's media publications such as: CNN, NPR, Time, AdAge, Le Monde and HuffPo➢ Implemented and managed profitable Facebook and Google AdWords acquisition programs ➢ Preserved brand integrity through email newsletter achieving a 27% open rate➢ Forged advertising partnerships with Fortune 500's to develop content and consult on digital marketingand brand strategy -
Head Of MarketingHarvest Sep 2011 - Jan 2013New York, Ny, Us➢ Doubled the revenue from 5MM to 10MM annually over a 18 month period ➢ Significantly expanded SEM and podcast advertising while maintaining profitable customer acquisition➢ Launched a proactive outbound sales program to retain high value, free-trial customers which lead to a50% increase in the close rate ➢ Repositioned brand and relaunched homepage to target decision makers, resulting in 50% increase invisitor conversion rate -
Director | Customer Loyalty And GrowthAmerican Express Jan 2008 - Sep 2011New York, Ny, Us➢ Directed and coordinated sales and marketing activities which reduced costs, allocated resources anddelivered over $1B in incremental transactions➢ Developed and executed differentiated servicing strategy to engage OPEN's highest potential customersegment and grow billings, loyalty and retention➢ Created strategy and initiated transformation of 70+ client management organization to shift from onegeography to a nationally dispersed virtual team➢ Achieved 200% improvement in customer attrition through training of customer service representatives on inbound and outbound initiatives➢ Recruited and developed high potential employees, agency and vendor management -
Director Brand StrategyAmerican Express Feb 2006 - Jan 2008New York, Ny, Us➢ Built and launched AMEX's OPEN Forum the largest, small business online content marketing community;went from concept to launch in in 9 months➢ Guided and coached a traditional marketing organization on the rise and significance of social mediamarketing➢Twice recognized with AMEX's highest employee award for leadership in developing and implementingmarketing strategies for direct mail, interactive, email and social media➢ Developed and evolved rich content strategy for use by the larger organization➢ Generated a 60% increase in net promoter score of participating customers➢ Leveraged content from events to enhance online acquisition and loyalty initiatives
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Senior Manager | Customer AcquisitionAmerican Express Dec 2004 - Feb 2006New York, Ny, Us➢ Managed acquisition programs for Business Platinum and Executive Business Cards with annual budget of $11MM➢ Used mix of traditional direct channels, new events, trade shows and brand ambassador initiatives to drive results ➢ Acquired 174K new cards including highly profitable upgrades from basic to premium products
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Senior Manager | Product ManagementAmerican Express Jul 2003 - Dec 2004New York, Ny, Us➢ Responsible for general management of the Executive Business portfolio➢ Drove significant improvement in key portfolio metrics by: analyzing performance trends, shaping the acquisition /growth strategy, improving the customer experience, and leading the planning and execution of loyalty/usage and benefits engagement programs
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Product ManagerThestreet.Com Mar 1999 - Feb 2000New York, Ny, UsManaged significant section of financial news website. -
Associate ProducerCbs Interactive Sep 1998 - Mar 1999San Francisco, Ca, UsProduced multimedia content for network website, including streaming video and audio, slideshows, and archives. Managed project workflow and researched technologies -
Development AssistantCbs Television Distribution Jan 1997 - Jun 1998Studio City, California, Us➢ Provided creative and administrative support➢ Managed relationships with literary scouts, publishing and production companies➢ Evaluated scripts and manuscripts for on-air viability
Naama Bloom Skills
Naama Bloom Education Details
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Cornell Johnson Graduate School Of ManagementMarketing -
University Of Wisconsin-MadisonCommunication Arts
Frequently Asked Questions about Naama Bloom
What company does Naama Bloom work for?
Naama Bloom works for Trueml
What is Naama Bloom's role at the current company?
Naama Bloom's current role is GM, TrueML Products and CMO TrueML.
What is Naama Bloom's email address?
Naama Bloom's email address is na****@****ows.com
What is Naama Bloom's direct phone number?
Naama Bloom's direct phone number is +148023*****
What schools did Naama Bloom attend?
Naama Bloom attended Cornell Johnson Graduate School Of Management, University Of Wisconsin-Madison.
What skills is Naama Bloom known for?
Naama Bloom has skills like Strategy, Management, Email Marketing, Online Advertising, Brand Development, Marketing Strategy, Product Management, Marketing, Social Media Marketing, Crm, Entrepreneurship, Strategic Partnerships.
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