• Defining and executing a comprehensive external/internal communications and brand identity program and working to build engagement across the organization's social media platforms.• Defining and Implementing a successful corporate marketing and communication strategy • Defining & reporting out metrics related to ROI on a quarterly and annual basis around all Marketing/Communication strategies (Social Media, Print, Web, etc.) to Senior Leadership.• Press Relations –… Show more • Defining and executing a comprehensive external/internal communications and brand identity program and working to build engagement across the organization's social media platforms.• Defining and Implementing a successful corporate marketing and communication strategy • Defining & reporting out metrics related to ROI on a quarterly and annual basis around all Marketing/Communication strategies (Social Media, Print, Web, etc.) to Senior Leadership.• Press Relations – develop and implement press strategies – working closely with residential and hospitality teams as needed. Coordinate interviews and respond to press enquiries to ensure consistent and accurate messaging at the corporate level. Manage ongoing press outreach and support press/media. Develop relationships with reporters/editors where productive. • Web site – implement updates and improvements to site over time. On an ongoing basis, manage content, event and registration pages and make updates as needed.• Social Media – Assist in the management of all social media outlets, maintaining consistent messaging, managing the Project Sparkle Tower’s & partner Swarovski’s reputation as appropriate.• Advertising – design and implement advertising plan to promote recognition of Tebyan Real Estate within the real estate and investment management markets. Develop key messages and work with external publications to deliver these messages through editorials and advertisements.• Events and Exhibition Coordination – Support department with sponsorship and exhibit program as demands dictate including research and drafting of annual conference calendar and budget within region, contracting show logistics, coordinating collateral, researching and advising on promotional items, maintaining exhibit inventory, coordinating a/v needs, managing vendors, executing within budget and attending and working conference. Show less

Responsibilities-Brand DevelopmentPromotions & Marketing Campaigns (Online/Offline)Competitive IntelligenceBusiness DevelopmentPublic RelationsCustomer RelationshipMarketing Communications

Strategy and campaigns • Create marketing objectives, strategies and campaign plans for selected online ventures and projects - and contributing to - the business strategy for qualifications and resources, and taking into account and understanding of customer needs and behavior.Campaign management • Schedule and project manage tactical plans to ensure key campaigns are prioritised and all plans delivered to the highest quality, on time and within budget. • Devise… Show more Strategy and campaigns • Create marketing objectives, strategies and campaign plans for selected online ventures and projects - and contributing to - the business strategy for qualifications and resources, and taking into account and understanding of customer needs and behavior.Campaign management • Schedule and project manage tactical plans to ensure key campaigns are prioritised and all plans delivered to the highest quality, on time and within budget. • Devise creative messaging and branding for campaigns across the full range of channels – direct mail, face-to-face sales, online, advertising and PR - which maximise the impact of campaigns within the agreed messaging and look & feel for the projects. • Work and negotiate with production and design colleagues and suppliers to ensure campaigns meet branding guidelines and schedules, and are optimally effective within the budget and resources available. • Work collaboratively with Events colleagues to ensure this vital face-to-face channel works as an integrated and effective element of the complete channel mix. Budget and ROI Reporting• Work with Marketing Manager to agree on annual budgets for key projects • Monitor effectiveness of all campaigns against KPIs and report regularly Show less

Worked on a 6-week innovation and growth consulting project for Acision (global leader in mobile messaging)• Analysed the telecom industry through market research and competitor analysis in the MEA & Pakistan region• Studying the Market trends and potential risks• Strategy building and idea generation• Understanding the needs of clients and communicating the ideas• Recommending new business opportunities• Presented the final business recommendations in accordance to the… Show more Worked on a 6-week innovation and growth consulting project for Acision (global leader in mobile messaging)• Analysed the telecom industry through market research and competitor analysis in the MEA & Pakistan region• Studying the Market trends and potential risks• Strategy building and idea generation• Understanding the needs of clients and communicating the ideas• Recommending new business opportunities• Presented the final business recommendations in accordance to the objectives and goals set by the client. Show less

Supply Chain1. Ensuring good availability rate of my products in store.2. Ensuring 100% on time delivery.3. Reduction of global leadtime.4. Order and forecast management.5. Production follow up & capacity management.Purchase/Sourcing:1. Sourcing and Developing Vendor base across country for Business growth.2. Vendor management – order allocation, costing and negotiations, documentation etc.3. Allocating business / purchasing the right product from right… Show more Supply Chain1. Ensuring good availability rate of my products in store.2. Ensuring 100% on time delivery.3. Reduction of global leadtime.4. Order and forecast management.5. Production follow up & capacity management.Purchase/Sourcing:1. Sourcing and Developing Vendor base across country for Business growth.2. Vendor management – order allocation, costing and negotiations, documentation etc.3. Allocating business / purchasing the right product from right supplier among the supplier panel4. Maximizing the purchase gains 5. Ranking the vendor base on axes of Delivery, Price, Quality and DesirabilityIndustrialization1. Optimizing the material consumption, labour and Cut make cost for vendors 2. Providing technical support to Vendors3. Capacity Planning and orders allocation.4. Product duplication for multiple factories and size set approvals.5. Launching Industrialization in factories, introduction of lean concepts like 5S and VSM.Quality1. Assuring the quality of product at Pre and Post production stage.2. Training Vendors on initial and final Inspection SOP3. Managing Supplier’s Quality Organization4. PRT (Problem resolution technique)5. Managing of Supplier’s Ethical/Social Organization6. Statistical analysis of Quality figures.7. Implementing Best Practices and conducting process audits.Product Development:1. Development of initial series2. Detailed Analysis of cost sheets and Negotiation mapping 3. Fit Approvals/Size set approvals4. Time and Action plan (proto sample to shipment) 5. Designing and proposing viable products to Brands. Show less

- Initiate Market Research, Marketing Strategies and coordinate actions to influence the markets per the brand image and direct the Product Development/Designing·- Categories handled - women's wear, accessories, handbags, home textile.- Sampling and production follow up.- Co-ordination with design team, fabric team, production team, finishing team- Responsible for the process control of the Merchandising unit and Supply Chain Management.- Finalize on the material… Show more - Initiate Market Research, Marketing Strategies and coordinate actions to influence the markets per the brand image and direct the Product Development/Designing·- Categories handled - women's wear, accessories, handbags, home textile.- Sampling and production follow up.- Co-ordination with design team, fabric team, production team, finishing team- Responsible for the process control of the Merchandising unit and Supply Chain Management.- Finalize on the material specifications and other details relating to the color, patterns and profiles·- Responsible for supplier range presentation for SS and AW with respective brands.- Expertise in both woven and knitwear.- Merchandising, costing, negotiation, vendor management.-Managed the export account for Home textile products-Material sourcing globally based upon the quality requirements and cost targets· Show less