*Achieved Sale Forecast for 2014 and 2015 in declining Market Share conditions.*Outperformed the Region and the District in delivering Volume and Reach targets for new product launch.*Successfully launched New product in Territory and exceeded new product sales targets by utilizing trade programs to ensure Consumer retention in Franchise and Growth in Source of Business consumers.*Actively sought out Micro Opportunities to combat competitors actions in territory and position ITL brands for growth.*Demonstrated true leadership beyond territory and positively impacted district and regional results.

•Grow sales volume in retail Accounts including Large National Grocery Chains, Regional Chains, Mass Merchandisers, Food Service and C-Stores.•Review bakery category with customers, identify concerns/opportunities and implement plans to attain Category goals.•Maintain business relationships in Independent Key Accounts, negotiate annual business agreements, plan promotional activity, manage new product listings with customer and leverage TPR (Temporary Price Reduction) spending to achieve sales objectives.•Managed a team of 5 Independent Distributors (IDs) to ensure Objectives, Customer Expectations and KPIs are met by providing direction, focus, coaching and mentoring.•Develop territory sales plan based on territory mapping, competitive intelligence, trends and growth opportunities.•Leverage multiple reports to gain insights, identify issues and opportunities to develop effective category actions for customer & ID review.•Recipient of “Win-It” Award for New Business Development.

•Managing $15,000,000 territory with Strategic accounts, including accounts with exclusive distribution agreements. •Developed Territory plan in support of CGP (Canada Growth Plan) by preparing a SWOT analysis of territory by using Narro (internal data platform) and AC Nielsen data.•Built strong trade partnerships with Key Account (KA) outlets for KAs such as Petro Canada, Macs, Esso, Shell, 7-Eleven, Rabba Fine Foods, Kitchen Food Fair, Pioneer, Loblaws and Metro.•Analyzed territory pricing, Developed and Implemented actions to ensure ITCAN was priced at an advantage vs. competitors.•Demonstrated strong Project Management and Strategic leadership skills as a regional lead for New Canadians initiative for the region consisting of 113 TMARs and 12 District Managers. •Gathered insights from GFK research data and developed Trade Program to increase trial of ITCANs Premium flagship brand in an emerging segment, while increasing awareness of product packaging features

•Effectively managed a territory of $11,000,000 and exceeded sales forecast in 2011 by finishing at 101.6% in a declining market.•Consistently outperformed District and Region on Brand campaign initiatives and trade programs. •Successfully deployed Collaborative Replenishment (CR) platform in territory and Exceeded CR Certification targets by achieving 93% vs. target of 80%.•Featured twice on Simon (Company Intranet) in recognition of performance.•Provided Direction and focus by acting as District Manager (DM) during DM’s absence to ensure team was prepared for cycles and ensured organizational objectives were met. Led team to number 1 position during 3G campaign.•Led the district of 8 account representatives through critical 75% health warning transition effectively, to achieve retailer messaging retention targets while maintaining optimal product distribution. •Created Trade Program to ensure customer engagement during the 75% health warning transition and enhance trade message retention.•Trained, mentored, coached and provided support to AARs to improve operational skills through on the job training and on own time.

•Led AAR conference Calls to create an environment to support AAR operational effectiveness by sharing best practices, training on retail financials. •Executed marketing activities in the outlets located within the territory in order to meet customer and consumer objectives as described in the cycle plan.

·Exceeded Sales target of 3.5 million to finish at YTD 4.25 million in 2008.·Making Calls to Engineers, Architects, Landscape Architects, Municipalities, Developers, Electrical Contractors, Electrical Distributors and BIA’s.·Guided and influenced specifiers to specify appropriate product for their applications.·Provided quotations, budgetary pricing, Photometrics and specification sheets.·Promoted company at trade shows and other industry events to foster new business.·Lunch and Learn presentations to train key specifiers/clients on product portfolio and new technologies. ·Received awards for Largest margin increase and Largest new product sales increase in 2007.

•Achieved Sales forecast, Concord Hilti Centre Sales Growth 112%, Toronto East Hilti Centre 110% YTD December 2006.•Exceeded new business target in all four quarters of 2006.•Trained new staff on SAP and various product lines.