Principal Product Manager
• Led product development efforts across multiple facets of the business—including patient, provider, and internal API teams—driving key growth strategies and delivering impactful outcomes.• Led the zero-to-one development and launch of Zocdoc’s Appointment Coverage Guide (ACG), helping 160K users/month review personalizedinsurance coverage and driving a +5% increase in incremental 30-day rebookings.• As the first product lead on a new Patient Insurance API team at Zocdoc, I led the development and implementation of the HIPAA-compliant Patient Insurance Lookup Service (PILS), which securely retrieved and deidentified patient insurance information from Availity’s API for internaluse.• Led the integration of Zocdoc’s Intake product into the default experience for all practices, transforming it from a previously cumbersome, optional SaaS add-on into a core offering. Overhauled the onboarding flow for new practices, increasing active practices from 6K to 17K (+183%) and boosting activation rate from 22% to 99%, spanning both small practices and large health systems.• Seamlessly transitioned existing practices into adopting Intake as part of their standard Zocdoc experience, managing product marketing campaigns and overseeing technical implementations. This eliminated complex onboarding steps and automated intelligent settings for allpractices.• Increased Intake patient conversion rates from 16% to 53%, significantly improving the user experience for both patients and providers.• Developed the first revenue-generating feature for non-registered users, contributing $200K in annualized revenue through this new monetization initiative.