Nabeel Siddiqui Email and Phone Number

• Implemented advanced targeting strategies and optimized digital campaigns, resulting in a 40% increase in high-quality leads and increasing lead to prospect (SQLs) conversion rate by 35%.• Created and executed a comprehensive customer retention strategy, including personalized email sequences and customer feedback.• Utilized data analytics to identify and act on key performance metrics, leading to a 35% improvement in campaign ROI• Implemented advanced analytics tools and… Show more • Implemented advanced targeting strategies and optimized digital campaigns, resulting in a 40% increase in high-quality leads and increasing lead to prospect (SQLs) conversion rate by 35%.• Created and executed a comprehensive customer retention strategy, including personalized email sequences and customer feedback.• Utilized data analytics to identify and act on key performance metrics, leading to a 35% improvement in campaign ROI• Implemented advanced analytics tools and dashboards to monitor and analyze marketing performance in real-time, leading to a 30% improvement in campaign efficiency• Developed and implemented a robust SEO strategy that improved organic search rankings, resulting in a significant increase in organic traffic. Show less

• Develop and implement email drip campaigns aimed at increasing user acquisition by 35%.• Use data-driven insights to identify growth opportunities, optimize campaigns, and measure performance.• Optimize landing pages, and user funnels to improve conversions and drive customer acquisition by 25%.• Collaborate with product and sales teams to identify the new opportunities and ensure effective communication of the product's value proposition.• Regularly report on KPIs, providing… Show more • Develop and implement email drip campaigns aimed at increasing user acquisition by 35%.• Use data-driven insights to identify growth opportunities, optimize campaigns, and measure performance.• Optimize landing pages, and user funnels to improve conversions and drive customer acquisition by 25%.• Collaborate with product and sales teams to identify the new opportunities and ensure effective communication of the product's value proposition.• Regularly report on KPIs, providing insights and recommendations for continuous improvement. Show less

• Develop and execute data-driven growth strategies to maximize ROI and revenue growth of the clients.• Optimize various digital marketing campaigns to deliver outstanding performance• Delivered innovative solutions to clients keeping in view the industry trends and emerging technologies.• Communicated and worked closely with clients in order to identify and assess their business situations.• Evaluated and optimized conversion rates, and performed an in-depth analysis of… Show more • Develop and execute data-driven growth strategies to maximize ROI and revenue growth of the clients.• Optimize various digital marketing campaigns to deliver outstanding performance• Delivered innovative solutions to clients keeping in view the industry trends and emerging technologies.• Communicated and worked closely with clients in order to identify and assess their business situations.• Evaluated and optimized conversion rates, and performed an in-depth analysis of marketing performance. Show less

• Led and developed all marketing plans.• Ensured the implementation of effective marketing strategies.• Developed corporate brand identity in consultation with executive and upper management.• Monitored, reviewed and reported on all marketing activities, results, and ROI.• Consistently identified new and expanded revenue opportunities and strategized the implementation plan.

• A US based fintech deal in financial solutions for small and media sized businesses.• Spearheading all branding across web and digital platforms, increasing the product visibility by 250%• Grew customer base over 80% and increased revenue 50% by creating & implementing several digital campaigns.• Established multi-media campaigns achieving maximum exposure for new branding and logo identity - also introduced graphic standards• Averaged 55% MQL to SQL conversion rate and 25%… Show more • A US based fintech deal in financial solutions for small and media sized businesses.• Spearheading all branding across web and digital platforms, increasing the product visibility by 250%• Grew customer base over 80% and increased revenue 50% by creating & implementing several digital campaigns.• Established multi-media campaigns achieving maximum exposure for new branding and logo identity - also introduced graphic standards• Averaged 55% MQL to SQL conversion rate and 25% from SQL to New Bookings • Led new customer acquisition campaigns through SEM, retargeting, programmatic & Facebook advertising. Achieved 40% month to month growth (Jan 2022 Onwards) in SQLs and lowered CPA and CAC. Show less

• Drove Marketing initiatives to increase product visibility and marketing performance by 250%• Analyzed sales data and channel information and created effective plans for sales growth using digital marketing; Achieved a growth of 50% in TCV in the first month and a recurring growth 80% in bookings. • Drove strategy and execution for digital campaigns, outperforming engagement goals by 120% and traffic by 300%. • Led new customer acquisition campaigns through SEM, retargeting… Show more • Drove Marketing initiatives to increase product visibility and marketing performance by 250%• Analyzed sales data and channel information and created effective plans for sales growth using digital marketing; Achieved a growth of 50% in TCV in the first month and a recurring growth 80% in bookings. • Drove strategy and execution for digital campaigns, outperforming engagement goals by 120% and traffic by 300%. • Led new customer acquisition campaigns through SEM, retargeting, programmatic & Facebook advertising. Achieved 40% month to month growth (Jan 2022 Onwards) in SQLs and lowered CPA and CAC. Show less

• Oversaw 20 clients throughout Pakistan, North America, as well as Africa, with an annual advertising spend of $2.5M-3.5M USD to deliver aggressive ROAS growth with a laser-like focus on customer acquisition, customer retention, across digital and traditional media including but not limited to search (SEM, SEO), display, social, affiliate, television, radio, out-of-home (OOH), print, et cetera• Manage and mentor a cross functional team of 15 to 20 media professional across planning… Show more • Oversaw 20 clients throughout Pakistan, North America, as well as Africa, with an annual advertising spend of $2.5M-3.5M USD to deliver aggressive ROAS growth with a laser-like focus on customer acquisition, customer retention, across digital and traditional media including but not limited to search (SEM, SEO), display, social, affiliate, television, radio, out-of-home (OOH), print, et cetera• Manage and mentor a cross functional team of 15 to 20 media professional across planning, buying, and analytics, to handle end-to-end client workflow, i.e. media brief, planning, publisher partnerships, media flowcharts, campaign forecasts, mid-campaign optimization, mid- and post-campaign reporting, quarterly business reviews.• Optimized media campaigns based on sound analytical guidance from test and learn initiatives, i.e. A/B testing, multi-variate testing, to inform business decisions around landing pages, creatives, messages, offers, et cetera.• Directed digital strategy and re-launch of various international brand, lifting organic visits, and engagement and user satisfaction.• Evaluated trends assessed new data and kept the company up-to-date with the latest marketing techniques Show less

• Developed data driven offline communication strategies for radio and outdoor for various Pakistan Red Crescent Society (PRCS) funded by UNDP and Government of Japan. Resulting in effective IEC campaign reaching out to 90% targeted audience.•Conducted a series of meetings with respective government authorities, UN agencies and target community to develop a communication strategy and IEC material for STEP (Strengthening Tsunami and Earthquake Preparedness)•Represented Pakistan Red… Show more • Developed data driven offline communication strategies for radio and outdoor for various Pakistan Red Crescent Society (PRCS) funded by UNDP and Government of Japan. Resulting in effective IEC campaign reaching out to 90% targeted audience.•Conducted a series of meetings with respective government authorities, UN agencies and target community to develop a communication strategy and IEC material for STEP (Strengthening Tsunami and Earthquake Preparedness)•Represented Pakistan Red Crescent Society (Sindh) in UNDP, PDMA, PMD and other related authorities as a media consultant and presented the communication strategy and IEC Materials.•Conceptualizing the strategy and material with respect to tsunami and earthquake considering the following -The Role and responsibilities of the community committee embedded in Disaster Management cycle - Provincial Disaster Management Authority/District Disaster Management Unit role - Children health and safety in tsunami, earthquake and other disasters. - Material specifically on Women empowerment through livelihood Show less

A subsidiary of AlWasiq Management Consultancy Dubai(www.alwasiq.net)• Managed the company's project and new ventures. Makingstrategic goals and executing them with a team• Researched consumer insights to align with brand goals for ATL andDigital Communication• Evaluated and developed the marketing strategies and marketingplan for different ventures and clients.• Continually reviewed changes to the market, consumer trends and theactivities of competitors… Show more A subsidiary of AlWasiq Management Consultancy Dubai(www.alwasiq.net)• Managed the company's project and new ventures. Makingstrategic goals and executing them with a team• Researched consumer insights to align with brand goals for ATL andDigital Communication• Evaluated and developed the marketing strategies and marketingplan for different ventures and clients.• Continually reviewed changes to the market, consumer trends and theactivities of competitors, adjusting the marketing plan accordingly Show less

Created strategies for brands for the image building, increasing the reach by 150%• Designed and implemented strategic development strategies & plans, increased revenues by 30%.• Identified and managed new business opportunities for the company and achieved 100% client retention.• Educated, led and supervised a team of the business development team to ensure the project's achievements.• Looked after the creative strategies and design for the clients

Teaching:Communication Design CoursesDigital Media CoursesMarketing and Strategic Advertising CoursesAdvertising Design CoursesProduction Courses

- Lecturer of Media Studies - Designing of the curriculum- Writing Research Papers