LIAISES WITH THE DIRECTORS TO DETERMINE THE RANGE OF GOODS TO BE SOLD AND COME UP WITH A SALES STRATEGY AND SETTING SALES TARGETS. ANALYZE THE AVAILABLE PRODUCTS AND PRODUCE PLANOGRAMS FOR THE STORE MERCHANDISING ACCORDING TO THE CURRENT MARKET TREND. DISCUSS CLIENT AND REQUIREMENTS BY SURVEYS AND ANALYSE CUSTOMERS; REACTIONS TO ANALYSE PRODUCTS AND PRICINGS ETC. COMPILES AND ANALYSES SALES FIGURES, PREPARES PROPOSALS FOR MARKETING CAMPAIGNS AND PROMOTIONAL ACTIVITIES AND UNDERTAKES MARKET RESEARCH TO INCREASE THE FUEL VOLUME AND INCREASE CUSTOMER SPENDING IN THE STORES, AND INCREASE CUSTOMER LOYALTY. HANDLES SUPPLIERS ACCOUNT RECRUITS AND TRAINS JUNIOR STAFF PRODUCES REPORTS AND RECOMMENDATIONS CONCERNING MARKETING AND SALES STRATEGIES FOR SENIOR MANAGEMENT KEEPS UP TO DATE WITH PRODUCTS AND COMPETITORS