Nabeela Tariq Email & Phone Number

Doha

LOC-AFC Asian Cup Qatar 2023™ & LOC-AFC U23 Asian Cup Qatar 2024™:1. Driving the English content as English Content Lead in the Marketing department.2. Successfully, launched the Host Country website and spectator guide.3. Creating informative, innovative and high-quality English content/ core messaging (website, newsletters, guides, flyers, social media channels, films, etc.) for marketing campaigns, to drive ticket sales and promote the Host Country experience.4. Ensuring content accuracy, clarity, and consistency by editing and proofreading written materials; checking for grammar, spelling, punctuation, and adherence to style guidelines.5. Collaborating with cross-functional teams (communications, digital, design, film production, event management, Hayya, etc.) to ensure content aligns with overall marketing and business objectives, along with providing support and guidance on content-related matters as needed.

Doha, Qatar

LOC-FIFA World Cup Qatar 2022™:1. Drove Qatar 2022™ website rebuild as English Lead; assisted Digital Team in uploading content to CMS.2. Created persuasive, innovative and creative high-quality English copy and core messaging to support marketing initiatives across different SC platforms with acute attention to detail, to ensure it complied with brand guidelines.3. Contributed towards the Host Country vision for the successful delivery of the tournament in alignment with Qatar’s national plans.4. Managed relationships with creative partners to conceptualise and deliver campaigns (ticketing, accommodation, transport, mascot, 'Live it All in Qatar' and legacy)-(annual campaign spend: USD 100M).5. Worked with internal departments, external stakeholders and digital agencies to create accurate and engaging content aligned to a positive user experience. Successes included the Qatar2022.qa tournament time website launch (Aug 2022), ‘Hayya to Qatar 2022’ ticketholder app development (Sep 2022) and delivered extensive email, SMS and WhatsApp campaigns.6. Directed promotional and informative content, public service and crisis communications to all ticketholders at the Main Operations Centre during tournament time.7. Supported Arabic Content team in maintaining meaning and tone when translating content.8. Fact-checked to ensure external content was logistically sound for best customer experience.

Doha, Qatar

1. Consistently produced high-quality content on different topics with strong user engagement for I Love Qatar and its different and varied clients to support marketing initiatives across different social media platforms and on the I Love Qatar website. 2. Planned, developed and wrote content while refining keywords, meta content to organically grow readership and improve SEO ranking.3. Created innovative and creative copy in support of marketing initiatives across different social media platforms and on the I Love Qatar website. 4. Conducted in-depth research and gathered information from various credible sources before creating any content. 5. Drove traffic to the I Love Qatar website through writing content, optimised to enhance website SEO, and sharing on social media platforms for more visibility. 6. Used social media platforms to get the message across to a diverse audience. 7. Attended events, conferences, meetings and did social media coverage to promote them. 8. Assisted in creating strategies to bring more traffic to the site. 9. Uploaded video content on YouTube and shared it across the I Love Qatar’s social media platforms. 10. Participated in video content on different subjects for I Love Qatar's YouTube channel..

1. Created content that that supported the launch of multiple blogs and websites.2.Effectively managed a team of creative writers, ensuring the accuracy of all content and adherence to proper style and format.3. Authored imaginative content and articles for diverse websites and blogs.4. Revised and refined blog content and articles.5. Verified the accuracy of all content prior to publication on blogs by conducting thorough research on the subject.

Islamabad

1. Led and inspired a creative team, overseeing and assisting in the pre and post production of written and digital content. 2. Coordinated with writers, copy editors, and account managers to ensure clients' satisfaction. 3. Proactively resolved day-to-day issues affecting quality and delivery of advertising standards.4. Effectively directed and managed multiple assignments concurrently within established time frames and budgets.5. Conceptualised TV commercial ideas and crafted copy for various media platforms as part of campaign development.6. Maintained the highest standards of quality by meticulously proofreading and editing media content before publication.7. Developed innovative brand and creative strategies to position brands in the market and provide a competitive advantage, and ensured constant brand reinforcement in the market.8. Composed compelling scriptwriting for documentaries, as well as creative content for press releases, presentations, annual reports, technical bid proposals, and various printed materials such as booklets, brochures, leaflets, posters, and invitations.9. Created and implemented below-the-line activities to enhance brand awareness and reach a wider audience.

Islamabad

1. Responsible for overall quality and presentation of client work.2. Coordinated with the design team and production supervisor to ensure client satisfaction; managed time and calculated the estimated time required to complete a project.3. Interpreted and complied with editorial and brand guidelines of the company.4. Created concepts and copy for advertising campaigns and promotional print material for clients and Encore.5. Supervised the development, design and content of annual reports, publications, booklets, brochures, leaflets, posters, invitations, etc.6. Successfully evaluated copy and art simultaneously.7. Edited and proofread copy for all outgoing work in production.

Lahore

1. Assisted in developing the portal's marketing communications by developing imaginative, up-to-date editorial material/advertising.2. Developed and maintaining the PakFree portal including design, content, look, feel and usability; full responsibility for regular maintenance of the site.3. Obtained an in-depth understanding of the brand or product to be marketed and promoted, and the documentation requirements to produce high-quality content that met clients' standards and was appropriate for its intended audience. 3. Ensured the portal delivered top quality information/content to users.4. Continually improved the quality of the portal as a result of day-to-day interaction with the Web Team, design and marketing departments and the network of content providers.5. Updated content on regular basis.6. Wrote content for the portal.7. Researched, sub edited and proofread content.8. Helped plan editorial strategy, keeping portal fresh with focused and timely content.9. Evaluated competing portals and ensured the portal was always evolving; developed ideas to increase portal traffic.

Lahore

1. Acquired an in-depth understanding of the brand/product to be advertised to create top-notch content that adhered to relevant guidelines and was suitable for the target readership.2. Developed concepts and wrote creative copy for print ads and TV commercials and promotional articles that helped contribute to a 15%-20% increase in revenue for different brands and products, like Polo, Nestle Yoghurt, Nestle MilkPak, etc.3. Assisted in executing advertising campaigns and wrote for various brands.4. Successfully contributed to the launch of Nestle's new product, Nestle Yoghurt' in Pakistan with concepts and creative writing for print, radio and TV, flyers, brochures and billboards, below-the-line activities and market research. 5. Pioneered new marketing techniques for Toffo which included a life size 'Snakes and Ladders' game and provided support in the creation of a sales video for Nestle Yogurt.

Lahore

1. Quality assurance and documenting test cases for software under development.2. Documenting test specifications.3. Project planning and resource allocation.4. Writing company profile and updating it; developing brochures and multimedia presentations for specialised training courses.5. Wrote and researched articles for software under development.6. Conducted PR-related activities including coordinating, advertising and publicity.7. Defined library processes and maintained all library records; handled all library matters and administration.

Master Of Arts (Ma), International Journalism

I gained a Masters in Arts Degree in International Journalism

Bachelor Of Arts (Ba), Journalism, English Literature And English Language

I gained a Bachelor in Arts.