Nabiha Ahmed Email & Phone Number

Washington Dc, Us

While waiting for my work permit built my DMV network and volunteered for the following:- Product Design & Strategy mentor at Techstars Washington DC & Techstars Equitech Accelerator Baltimore- On the advisory board for Product Design at one of the Techstars startups in AI- Redesigned Indus Valley School of Art & Architecture's Undergraduate Degree major for Interaction Design- Facilitated Design Thinking Workshops at DC Startup week & Project Moonbase

Dallas, Tx, Us

Joined as the second member of the Design team, assuming a dual role: Firstly, championing Human-Centered Design principles to articulate return on investment to stakeholders. Secondly, spearheading the prioritization, planning, and execution of projects.

Welwyn Garden City, Hertfordshire, Gb

Found new opportunities to improve processes & apps used by store employees. Created a collaborative tie across teams to improve our ways of working & increase UX influence.

Massive: Our team collaborated with our Canadian client, WWE, to re-design their responsive website (RW), native app and TV app. My focus was managing stakeholders and guiding the experience of their RW and native app (that has been downloaded more than 16 million times from users in 220 countries). We started with defining the RW and device breakpoints/grids. This was followed by designing the sign up/sign in journey. After numerous discussions, key product level decisions were made about which products should be shown at different sign up entry points. Another key component I worked on was the media player that allowed fans to view Live/recorded shows and allowed fans to use chrome-cast/airplay to cast the content on their home TV.From Here On: coached British Telecommunication (BT) UI Designers how to create an MVP using a UCD process (from value proposition definition to handing designs to Engineering). My responsibilities were to coach the BT team research methods, UX design, user journeys & prototyping. The project was a finalist for SDN awards 2018. EY-Seren: Created personas, a customer journey map & conceptual designs for a surveillance tool that learns and adapts over time to help trading floors understand and be more proactive about their business risks. Vodafone: Worked in an Agile team to create hi-fi design assets that were researched & iterated to build a user-centred app ready to be delivered to 25 million users across 22 markets. The app had 1.5 star rating on Google Play/App Store at the start. After changes, the rating increased to 3.6 stars on Google Play & 3 stars on the App Store.

London, Gb

Facilitated formative/summative research & designed the end-to-end experience for B2B & B2C products/services while working in multi-disciplinary Agile teams.- Strategised & scoped projects to meet client needs & keep costs lean.- Defined conceptual designs by understanding user context & mental models- Validated designs using most appropriate research methods.- Created detailed prototypes, using appropriate interactions for users.- Managed evolving stakeholder needs & informed them of progress on milestones. - Created & debriefed findings to senior clients, to help shape future direction. - As a result, built trust & helped with clients returning to give bigger projects.

London, England, Gb

Worked on the User-Centered Design process for various clients, from defining the vision to handing designs over to the build team.- Liaised with clients to understand their needs and define their project vision.- Conducted heuristic evaluations to produce conceptual designs for new ideas.- Evaluated designs to improve user journeys, flows & interactions of omni-channel experiences.- Created prototypes to facilitate guerrilla and lab-based user testing & identify problematic areas. - Wrote & presented reports to clients with summarized problems and design recommendations.- Helped clients to fulfill user requirements & launch a more usable product while keeping costs low.

London, Gb

Created two videos for two different audiences using the same set of Data Visualization prototypes for E.on via City Universities Interaction Lab- Liaised with stakeholders to gather requirements and understand the vision of the two videos.- Created two concepts for the two audiences. - The first video was for E.on data analysts, management and an academic conference audience.- The second video was for E.on customers.- Highlighted the salient features of the Data Visualization prototypes within 5 minutes of video.- Under time pressure made multiple iterations and produced the final two videos within budget.

London, Gb

Helped to analyze data and produced a video for the IEEE VAST 2012 Data Challenge, a forum for advances in scientific and information visualization. - Helped to analyze source data that consisted of over a million transactions. - Identified anomalies and trends using Mondrian, a statistical data analysis tool.- Produced video to demonstrate how the data visualization tool was used to highlight anomalies in the data set.- Team Awarded ‘Efficient Use of Visualization’ by IEEE VAST 2012. - To see project go to: https://independent.academia.edu/AhmedNabiha

London, England, Gb

Worked on a segment called 'Untold Stories' that showcases 5-minute documentaries to promote various charities all over UK. This was broadcasted on the Community Channel.- Assisted with research, coordination and filming

30 film makers were selected from across Pakistan to take part in LIDF. We had to work on concept development, research, script writing, shooting and editing. From these 30, 6 film makers, including me, were flown to London to represent our documentaries during the screening at British Museum.To see video go to: http://vimeo.com/49172299

Msc In Human-Centred System, (User Experience, Interaction Design)

Bachelors In Design, (Graphic Design, Typography, Advertising And Film)