RESPONSIBILITIES• Lead creative team to produce all Hero design assets, print and digital• Strategize, art direct, and execute budgeted photoshoots for campaigns• Establish the brand voice and visual identity through all marketing verticals• Strategize editorial calendar and execute 360 seasonal campaigns alongside product releases and launches

RESPONSIBILITIES• Led creative marketing team to produce all Petit Vour design assets, print and digital• Strategized, art directed, and executed budgeted photo shoots for product and fashion• Established brand voice and visual identity through all marketing verticals• Strategized and executed against editorial calendar and 360 seasonal campaigns alongside product releases and launches.• Owned all front-end design and development; programmed all web updates and functional needs.ACCOMPLISHMENTS• Accelerated consumer lift by 2% in revenue month after month with 45K monthly impressions, and 4.71% conversion of new users by strategizing targeted marketing campaigns based on Google/Shopify Analytics • Increased email marketing-generated sales by 28% by A/B testing, segmenting, and establishing customer flows with Mailchimp and Klaviyo• Improved lead generation by 12% in 4 months by designing for the customer journey; understanding of multi-channel customer acquisition through customer feedback• Programmed customed code in Shopify to streamline brand promotions.

RESPONSIBILITIES• Produced all Petit Vour marketing assets, print and digital; owned all graphic design, photography, copywriting, and front-end development• Assisted Creative Director in planning, art directing and executing budgeted photo shoots for product and fashion• Strategized editorial calendar and executed seasonal campaigns alongside product releases and launches• Established brand voice and visual identity through all marketing verticals. ACCOMPLISHMENTS• Instrumental in driving $3 million in revenue for 2018 and 42-152% year-over-year growth.• Owned and executed email marketing; increased email-generated sales by 28% by A/B testing, segmenting, and establishing customer flows with Mailchimp and Klaviyo. • Spearheaded strategy, design, and copy for the company's pitch deck and WeFunder campaign materials, yielding a crowd-funded raise of over $650K.• Copy, photography, and design work showcased in company features for Vogue, The Wall Street Journal, Marie Claire, BuzzFeed, LiveKindly, and VegNews.

RESPONSIBILITIES• Style, photograph, edit, and update all e-commerce product photography and creative laydowns.• Design print and digital assets including the monthly box card, web banners, and social media needs.ACCOMPLISHMENTS• Updated and streamlined e-commerce photography using Lightroom, CaptureOne and Adobe Bridge. • SEO-optimized product descriptions; established Petit Vour blog. • Boosted subscriptions by 35% by copywriting and designing for the customer experience. • Trained and cultivated Product Photography team; updated and standardized retouching style guide.• Built Petit Vour mobile-forward website using HTML, CSS, and Ruby; redesigned subscription box using die-lines; created print and digital collateral in Photoshop, illustrator, and InDesign; copy wrote all content.