Ms. Popal has over 20 years experience in Consulting, Research and Data analytics working in the United States and Dubai, U.A.E. Currently based in Washington DC, Ms. Popal serves as Global Senior Research Director for the Consumer device team, at International Data Corporation (IDC) - a leading global market research, analysis and advisory firm specializing in IT, telecommunications, and consumer technology. Ms. Popal is featured regularly at leading media and publications (Bloomberg, WSJ, NY Times, The Post etc) to share her expert analysis and insights on leading trends in Smartphones and other Consumer Devices. She works closely with the biggest names in tech like Apple, Qualcomm, Samsung, MediaTek, Google and others to provide them with strategic guidance, market overviews and advisory services to identify opportunities to improve their business.Ms. Popal started her career in market research and consulting - specializing soon into IT consulting with CGI, consulting in all phases of systems development requirements life cycle (SDLC). In her 8 years at CGI Ms Popal grew into a Senior Business Consultant managing clients and various projects before moving to IDC in Dubai, UAE. In addition to a strong professional background, Ms. Popal brings vast cultural experiences having lived in Hong Kong, Dubai and Washington D.C. - an asset in today's globalized world. She strongly believes that the key to success is lies in strong relationships and a dynamic team that can proactively address client’s needs.