*Led the strategic integration of a key outbound telefundraising competitor post acquisition;*Drove +50% YoY growth in outbound telefundraising business within the same fiscal of the acquisition & +330% YTD since its inception in 2020;*Developed infrastructure (capacity building, market assessment, pricing strategy, repeatable performance across 100% campaign types, and profitability margins) to scale the outbound business unit 110% YoY.*Developed a funnel for succession planning of key management resources by Launching Emerging Leaders Program*Implemented churn as a metric for verification agents to further align service offerings and differentiators across leadership and frontline staff;* Led the Campaign Quality Team to identify, and where necessary, rectify frontline behaviors and its impact on donors experience and retention.*Expanded contact centre offerings to include Inbound Donor Services laying the foundation for the organization to position itself as an Agency of Record for all Annual Fund donors*Increased efficiency in the newly acquired inbound line of business by 86% through accurate forecasting and strategic scheduling *Procured & implemented AI based Quality *Assurance platform 10 x'ing call audit coverage to drive predictive donor behavior insights* Invited to speak on the AI enhanced QA success stories at Customer Contact Week '23 (Vegas), AI in Philanthropy Superconference '23 (Toronto), Professional Fundraising Association Spring Workgroup '24 (Washington DC), Bridge Conference '24 (Washington DC)*Won Customer Success Story of the Year awarded by Level AI

Strategic and developmental oversight of a $24M donor acquisition, engagement and stewardship portfolio spanning across 4 fundraising streams for 45+ non profit partners with a multidisciplinary department of 70 in various frontline, quality assurance, data analytics, operations and leadership roles*Drove +1,000% YoY growth in outbound business by refining hiring strategies*Reduced donor attrition by -45% YoY across all donor facing business units *Instituted an educational approach geared to inspire long term giving which increased average individual contributor performance by +80% on Outbound, and by +51% (from 43% to 65%) on Inbound*Prepared the business for scale for during and post COVID expansion through process engineering, automation and product diversification *Spearheaded Compensation Plan and Incentive Program policy for a variety of sales & sales support roles Led cross-functional Incentive Compensation Initiatives, collaborating on Plan Design and Compensation Administration with Data Analytics, Finance, Sales strategy, and HR*Oversaw Change Management, Business Process Improvement (BPIs) as a consequence and to facilitate compensation changes*Led the end to end integration of an acquired company, HCB * Won Employee of the Year 2021 Award

*Transformed the nature of frontline verification creating a +7% growth in monthly donor acquisition by introducing back pocket tools*Increased Service Level by +40% and doubled efficiency through strategic scheduling which set the organization to save $600K/annually against historicals *Slashed employee attrition by -66% by defining metrics of success, introducing KPIs, and developing scorecards *Scaled Quality Assurance capacity by +150% through automation to continuously elevate donor engagement *Built a brand new business unit (Outbound Donor Acquisition) utilizing only 86% of budget; on track to quadruple results against target *Promoted to Vice President of Operations within 5 months in role

On ME to WE Trips, WE do not get off the beaten path, but stay firmly on it to walk in the footsteps of locals and the generations that came before them.Created strategic plan to execute $5.8M in travel sales across 3 lines of business with a team of 9 SDRs, 2 Account Managers and 1 Associate DirectorKEY ACCOMPLISHMENTSDrove +30% YoY growth in outbound business by diversifying key business drivers and refining prospecting strategiesAchieved 90% staff engagement rate, increased average tenure from 8 months to 3 years and reduced attrition by -10% through creating career road map and defining levels of workIncreased average individual contributor performance by +15% by facilitating understanding, ownership and accountability through introducing Quarterly Portfolio Reviews across all levels and providing specific deal oversight Improved gross margin by +9% through consolidating trips, creating a group departure strategy and precision to forecastMaintained partial individual contributor portfolio and generated 7% ($421K) of total departmental revenue while overseeing the departmentMember of the Executive Escalation team providing real time decision using sound judgement impacting travellers overseas in highly critical situations.

Executed tactical plan to drive $4.4M in travel sales in FY2017/2018 with a team of 11 SDRs, 1 Account Manager and 2 Sales ManagersManaging tactical plan by overseeing sales operations, sales enablement and managing key sales campaigns Collaborating with revenue influencing departments for quality lead generationExecuted tactical plan to drive $4.4M in travel sales in FY2017/2018 with a team of 11 SDRs, 1 Account Manager and 2 Sales ManagersKEY ACCOMPLISHMENTSDrove a turnaround from an underperforming year to exceeding quota in FY2017/2018 by +9% Grew sales team by +57%, refined lead indicators for key campaigns, pipeline forecasting practices, and developed Sales Playbook to plan for +30% growth in the next FY Led the largest strategic amalgamation of two departments as a part of a taskforce to help bring the DTC Sales Team to lifePromoted to Director of DTC Sales within 13 months in role Maintained partial individual contributor portfolio and generated 8% ($370K) of total departmental revenue while managing the team

Salesforce.org is revolutionary and innovative corporate philanthropy model that works to tackle the most important social issues of our time with a focus on technology innovation, education and workforce development. The company executes and shares the 1-1-1 model of leveraging their technology, people and resources to improve the state of the world. Salesforce currently is the fastest growing technology provider and the most recognized thought leader in nonprofit and education.I worked with small non-profits as a strategic advisor to help them gain critical insights into their business processes and make decisions to accelerate their mission through the innovative cloud based CRM platform. My clients were emerging companies in the Mid West region in the US who have the desire to transform their technological ideology from those anchored in hardware and servers to agile cloud solutions.Managed 3,000+ accounts serving as the quarterback and primary point of contact for key customers and prospect stakeholders in the US non-profit space to attain sales quota and annual recurring revenue within assigned territory while accurately forecasting sales activity and revenue achievement Crafted territory prospecting and execution plans through research and discovery calls including reviewing business operations of key accounts including financial statements, organizational structure, key decision makers, procurement processes of IT/marketing services, workflow and growth strategyQualified, built, and managed sales pipeline through development of SDR/BDR qualified leads, proactive prospecting, networking Leveraged marketing slide-decks and other materials to create custom sales presentations to client needs and presented by phone, webinar, and/or in person and negotiated client pricing requirements and concessions Mentored SDRs and BDRs in all aspects of lead qualification and prospective to drive organization bottom-line effectively

I managed the largest revenue generating region on the Youth Engagement Team consisting of 5 coordinators and 1 team lead who specialize in generating and nurturing business across Ontario region, as well as, 24 other US states On a day to day basis, my role consisted of: Reviewing team performance to address performance metrics and providing structured, as well as, ad-hoc 1:1 coaching Maintaining an up-to-date account of team’s sales pipeline and reporting insights to the Director to co-strategize on approachFormulating and executing the department’s and regional team's sales strategy and tracking results to proactively develop new approaches when necessaryMentoring pipeline strategy and modelling best sales practice by managing a portfolio of high-touch clients while also acting as an escalation point for client or staff issue resolutionCreating regional targets, individual goals and conducting staff evaluationsTracking campaign specific lead and staff performance Liaising with other departments and leading trainings to generate leads and strengthen pipeline, maintaining quality control with internal and external leadsKEY ACCOMPLISHMENTS* Created and executed the Daily Skill Build plan consisting of relevant sales trainings that ensure that staff across the department are on the path of continued success and professional growth* Planning, developing and executing 2 week new hire departmental onboarding across all regions of the department * Supported Sales Managers in driving performance and execution of trainings for new hires* Supported Director with Departmental Annual Planning for 2016/17/18 FYs to generate approx $10M in revenue* One of 6 people across the organization to be selected to be a part an integral Taskforce that spearheaded and specialized in 360° engagement across all sub-sects of WE

Coaching and mentoring a team of 15 sales coordinator who engage a customer profile consisting of youth, young adults and parents alike.My roles entailed creating and executing structured trainings that build on existing skills and innovative strategies to overcome common and recurring challenges while aligning closely with priorities that are closest to revenue objectives. The trainings ranged from 1:1 call coaching, call recording analysis, to implementing best practices around assertive language, types of closing, value based selling with aim to create stellar client experience, YOY customer retention and efficient sales cycles.Liaised with other Trips departments to create seamless client experience and mitigate cancellationsManaged relationships with business partners offering Scholarship opportunities to youth and in turn, managing relationships with Scholarship winners and engaging them on priority experiences Delivered numerous workshops, webinars, and presentations across Canada to an attendance of diverse stakeholders (i.e. youth, educators, parents) that spoke the value and impact in investing in a ME to WE experiencesKEY ACCOMPLISHMENTS*Drove an underperforming department in 2014/2015 matrix year to exceed target and increased revenue from by 12% in 2015/2016*Personally engaged 316 clients in ME to WE volunteer trips accounting for over $1M in sales revenue. *Developed a 2 week long departmental onboarding plan, trained 14 staff members using that plan. 6 of whom had already been promoted to Senior Coordinator with others on track to match similar performance indicators

In this sales role, I worked alongside 14 other team member to engage with a diverse portfolio of youth between 9 - 25 yrs of age for ME to WE experiences through a Value Based Selling approach.My role entailed: Assessing customers' needs, maturity, preparedness and value proposition in order to recommend the right kind of leadership program. Providing support and assistance to alumni in the reintegration process upon return from ME to WE international volunteer trips and leadership academies;Facilitating international volunteer trips for youth groups of 25-30 between ages 13 - 25 that involved building on participants' leadership skills, understanding of service work, and what it means to be a global citizen as their legal guardian. It also meant ensuring overall safety of the experience, chaperoning cultural excursions, facilitating leadership modules and liaising with country teams and Toronto headquarters to arrange for and provide emergency medical services when needed.Designing and running enablement sessions for staff to further product knowledge and skills while working closely with the ManagersLeading WE Day campaigns on department specific sales strategy which included market research, creating corresponding strategy; hosting information sessions and webinars, co-creating targets with the Sr. Leadership Team, and supervising the Youth Engagement Team to fulfill those goals as needed.KEY ACCOMPLISHMENTS:*2014/15 FY Top Sales Performer: Personally generating $677,000.00 in revenue which translated to 123 youths registered on ME to WE trips. This accounted for 13% of the entire sales team's fiscal target. *Project Managed the University Matrix: Strategized, implemented and successfully executed the University Matrix ($0.7 million project)*Promoted to Manager in April 2015 due to exceptional sales track record; sound understanding of value-based selling and proven ability to mentor peers.

Captained U-16 National Team to partake in 33rd Interamnia World Cup, 2005 held in Teramo, Italy.