A short-term contract, working with the global brand team on initiatives and governance including strategy and planning.

A 4-months contract, crafting the development of bold, strategic communication plans that are grounded in business and brand strategy.

• Led Polar's re-brand project to enable a consistent and distinct image among global players and better align with the organization’s purpose and key differentiators.• Recruited a specialized agency partner to build an internal cultural and communications program.• Designed a philanthropic plan that amplifies Polar’s charitable work and build bonds with talent, clients, and the community.

• Led client businesses across government, fashion, technology, financial services, consumer health and education, integrating brand strategy, creative, channel and communication planning.• Worked on brand strategies, positioning and creative platforms for new organizations and organizations going through transformation.• Built global campaigns for Canadian brands. Localized global strategies for international brands.• Spearheaded IBM’s interagency team across brand and performance marketing.Clients: ALDO, Invest in Canada, IBM, York University, GSK Consumer Health, Polar Asset Management Partners

• Led the digital media strategy and planning of multi-channel campaigns across search, affiliate marketing, display and social.• Grew revenue from e-commerce and customer acquisition by improving engagement KPIs and attributing success to tactics contributing to growth.Clients: American Express, Canada Post, Equifax, George Brown College and Sporting Life.