I am a Behavioral Scientist at BCG's BehSciLAB with over a decade of experience specializing in research methods, behavioral science, experimental design, and data analysis, primarily focused on the MENA region. Prior to joining BCG, I served as Executive Vice President at Nudge Lebanon, where I remain an active member of the Board of Directors.My work includes establishing over five Behavioral Insights Teams and 'Nudge Units' within both public and private institutions, notably including the nudge unit at the Organizing Committee for the FIFA World Cup Qatar 2022. I have managed more than 80 experiments across diverse policy areas and have extensive experience in academia, having delivered graduate-level courses and executive masterclasses in Behavioral Science.