Muhammad Nabeel Butt Email & Phone Number

Dubai, Ae

United Arab Emirates

Developed and led video campaigns for prominent clients including du, Enoc, Canon, DEWA, TheExecutive Council of Dubai, MAF, and RTA, ensuring all video content was aligned with their brandvoice and objectives.Collaborated with clients to conceptualize and produce impactful social media and commercial videocontent, generating significant audience engagement across multiple platforms.As a freelance Associate Creative Director at SocialEyez, worked on high-profile campaigns forclients such as du and The Executive Council of Dubai, maintaining brand consistency and drivingcreative innovation.As a freelancer, led creative video projects for Houza, talabat, and Dubai Cares, increasing theirbrand visibility through visually compelling storytelling and strategic content.

United Arab Emirates

Spearheaded the brand marketing strategy, leading a team of creatives to develop and execute marketing campaigns that enhanced brand visibility and customer engagement across multiple channels.Orchestrated the creative direction for major product launches, ensuring that all content was cohesive and aligned with the overall brand strategy.Collaborated closely with cross-functional teams to develop a unified brand message that resonated with the target audience and drove measurable business results.Monitored and analysed market trends to adapt strategies and maintain the brand’s competitive edge in the market.

Emerging Markets - Mena

Led the rebranding of dubizzle to OLX in Egypt, Lebanon, and Oman, managing a simultaneous launch in all three countries with a highly structured approach, ensuring audience reach and message consistency.Achieved top-tier performance across OLX's rebranding campaigns, retaining 80% of users in Lebanon post-launch, setting new benchmarks for engagement and user retention.Drove a 200% growth in Unique Listings (UL) in Lebanon and Egypt through innovative digital-first campaigns, becoming a regional leader in brand visibility and engagement.Established a comprehensive framework for creative briefs, team selection, and production requirements, optimizing the efficiency of creative and campaign activities across MENA markets.Directed in-house creative teams to deliver highly effective performance-based campaigns, achieving industry-leading Cost Per New Lead (CPNL) and Cost Per User Lead (CPUL) metrics.Managed the planning, media booking, and testing of 360-degree and digital campaigns across MENA, ensuring cohesive brand messaging and maximizing campaign effectiveness.Developed a collaborative system for aligning messaging and creative testing between performance marketing and creative teams, improving the overall effectiveness of campaign strategies.

Dubai

Copywriter & Filmmakerdubizzle.com, Dubai | Oct 2013 - Apr 2015Developed and told compelling stories based on strategic insights that not only drove user engagement but also created a strong emotional connection with the brand.Collaborated closely with the internal marketing team to brainstorm and execute content concepts that addressed key user challenges, enhancing the overall brand experience.Led the entire content production process, including scripting, filming, and editing, ensuring the final outputs were both educational and entertaining for users.Coordinated with external video production partners to secure optimal deals and produce high-quality, compelling content that aligned with the brand’s vision.Managed all video-based communications on dubizzle’s social media channels, ensuring content was cohesive and aligned with marketing objectives.Awarded the Silver Award at Dubai Lynx 2014 for a highly successful Facebook game and its promotional videos, attracting over 70,000 users and 450,000 engagements in just 8 weeks.Played a key role in the creation of the “It’s worth more than you think” campaign, which was shortlisted at Dubai Lynx 2015, further positioning dubizzle as a brand with a relatable and impactful story.Directed and filmed a documentary about an urban legend in the dubizzle office, which continues to be used as part of the onboarding process for new employees.

United Arab Emirates

Developed a diverse portfolio of content for various clients, including corporate videos, music videos, testimonials, and web commercials, tailoring each project to fit the unique goals and vision of the client.Collaborated closely with clients from various industries to conceptualize, script, and produce engaging video content that effectively communicated their brand message.Managed the entire production process, from pre-production planning and storyboarding to filming, directing, and post-production editing, ensuring that all projects were delivered on time and met the client's objectives.Demonstrated flexibility and creativity by adapting to different client needs and budget constraints, producing high-quality content regardless of the project size or scope.Honed storytelling skills by working on a variety of genres and formats, ensuring that each project had a compelling narrative that resonated with the intended audience.Built long-lasting relationships with clients, leading to repeat business and referrals through consistent delivery of high-quality and impactful visual content.

United Arab Emirates

Led the development of creative content for various digital channels, including websites, emails, and banner ads, ensuring a consistent and compelling brand voice across all platforms.Crafted engaging and persuasive copy for a range of marketing materials, such as catalogs, circulars, direct mail, print advertisements, and signage, effectively promoting the brand’s services.Scouted and coordinated local talent for casting sessions, ensuring the selection of suitable individuals for various production needs.Created detailed production proposals, outlining creative concepts and project plans, and collaborated with account managers to pitch the agency’s services to prospective clients, contributing to new business development.

United Arab Emirates

Directed and wrote several short films, leading the creative process from conceptualization to final production, ensuring that each film aligned with the intended vision and narrative.Developed compelling storylines, characters, and dialogue for short films, focusing on creating emotionally engaging and thought-provoking content.Managed all aspects of film production, including casting, location scouting, set design, and coordination of the production crew, ensuring smooth execution of shoots within budget and timeline constraints.

United Arab Emirates

Managed all logistical aspects of film production, ensuring smooth operations by overseeing talent management, crew coordination, and location arrangements.Responsible for organizing filming schedules, ensuring that all production milestones were met on time and that the director had all necessary resources and support for successful execution.Coordinated with various departments, including set design, cinematography, and post-production teams, to maintain efficient workflows and adherence to project timelines.

United Arab Emirates

Reported directly to the operations manager, providing assistance with daily tasks and gaining hands-on experience in the operational aspects of a major news network.Shadowed the Executive Producer (EP) and Director of the morning bulletin show, observing the live production process from the control room and learning about real-time broadcast management.Gained exposure to the coordination between various departments, including editorial, technical, and production teams, to ensure smooth and timely news broadcasts.

United Arab Emirates

Reported to the regional marketing manager, assisting with day-to-day marketing operations and gaining valuable insights into marketing strategies and campaign management.Shadowed the marketing manager, observing how marketing plans were developed and executed, while learning about customer engagement and market research.Provided administrative support by organizing marketing materials, tracking campaign progress, and assisting in the preparation of presentations and reports.