DV is driven by a mission – to build a better advertising industry. We help brands improve the effectiveness of their online advertising, giving them clarity and confidence in their digital investment.DV pioneered digital ad verification over a decade ago. Today, we authenticate media quality and power performance for the world's largest brands, platforms and publishers.I spearheaded DV’s launch in India making it one of the most trusted partner and a leader in Ad Verification/measurement technologies.

LinkedIn Marketing Solutions' mission is to be the most effective platform for marketers to engage with professionals. As Agency Relationship Lead, my responsibility is to develop, nurture and uplevel partnership between LinkedIn and key communications agency partners in India. With over 39mn+ professions in India to tap on LinkedIn, I help agencies to strategically and innovatively reach them to deliver value for their clients. As a platform evangelist, my role encompasses building education programs, joint brainstorming with the agencies, developing business cases, leveraging LinkedIn data for insights and most critically playing role of content marketing evangelist by providing scalable creative content marketing solutions. With rapidly changing digital eco-system and content marketing taking the center stage, it's only fueling my passion to provide strategic and scalable business solutions to the partners.

Leading Digital business for Mindshare West India.1. Heading digital business and managing the digital team for the Mindshare West Region2. Partnering with brands to craft customized digital journey to meet brand objective3. Establishing publisher partnerships and ensuring smooth execution4. Create integrated strategies across digital ecosystem (Paid, Owned and Earned )5. Strategizing media agnostic 360degree solutions for the client needs6. Develop and present new business pitch strategies, campaigns and platform recommendations.7. Creating new media opportunities with media partners8. Establish best practices through collaboration with various other stakeholders9. Educating internal stakeholders as well as clients on the importance of digital media10. Team Management and Recruiting desired talent11. Improving agency product, process and focus on award winning work12. Innovate on new media like mobile, social for additional revenue generation13. Responsible for billing and revenue targets14. New business pitching- digital only as well as integrated media15. Key accounts included ICICI, Kellogg’s, HSBC, Castrol, Star, Bridgestone, SBI Life, MP Tourism, Godrej etc

1. Leading digital business for a cluster of accounts2. Create executable digital brand strategy to fulfill the brand objective3. Client servicing and maximizing digital billings and revenue4. Responsible for billing and revenue targets.5. New business pitch6. Key Clients: ICICI, Castrol, Star, Bridgestone etc

1. Responsible for Setting up Digital Media wing2. Responsible for preparing Digital media strategy for brands, media planning, buying, campaign execution & optimization for the clients3. Providing qualitative and quantitative analytical inputs for the campaign4. Planed and negotiated international, national and regional digital properties5. Creating properties/ opportunities on digital media in tune with the client’s overall communication strategy6. Building digital capabilities within the system7. Preparing 360 degree digital media strategy for the clients (includes Display, Mobile, SEO, SEM, Social and ORM etc)8. Training internal as well as client teams to align them with digital media marketing9. Overlooking and managing all day to day operational aspects10. New business pitching11. Key clients: Idea Cellular Ltd, Samsonite India, Citizen Watches, American Tourister, Bharat Petroleum Corporation Ltd, Tata Capital Ltd, Morphy Richards, Bajaj Electricals, Austrian Airlines, Union Bank of India

1. Providing online marketing and advertising support to clients2. 360 degree client management3. Responsible for media planning, buying and campaign execution for the clients4. Planed and negotiated international, national and regional digital properties5. Managing all day to day operational aspects6. Delivered daily, weekly, monthly and quarterly reports and analysis to the client7. Key client includes Monster.com (one of the largest spender in digital space), Citi Financial, Kyazoonga.com, Bugzy etc.8. Pitching for new businesses

Online media planning, media buying and client servicing. Worked on accounts like Dish TV, Omaxe, Andaman Tourism and Themage Inc (USA) etc.