Nacho Alonso Email & Phone Number

España

Barcelona Y Alrededores, España

Lead and manage, the creation of a new business unit focused on the digital transformation of the company. With the goal of concentrating all the online customers at a global level, market places, pure players and retailers to enhance growth of the channel. Build the e-commerce and develop the direct to consumer.

Responsible for planning, developing and implementing commercial strategies based on company goals and objectives with the main goal to support and accelerate growth of the main brands. Management of the Marketing & Trade Marketing A&P investments with the commercial team.

Opening new markets, though key retailers and distributors. Defining the strategy and business plans to achieve the established objectives leading a team of Area Managers.

Positioning of premium and CORE brands with distributors, including price planning, inventory control, definition of strategies and business plans to achieve the established objectives

Miami, Florida, Estados Unidos

• Leading distributors and working with national key accounts, definition of strategies and business plans to achieve the established objectives. Key on premiunization though trade Marketing, activating new customers and.
• First year: sales of 1.2m€ (starting from 0) equivalent to 30% of the business in the US:
• 500k€ cases in Florida and the rest among other states.
• Florida: Increase in sales, starting from a significant… Show more Leading distributors and working with national key accounts, definition of strategies and business plans to achieve the established objectives. Key on.
• Florida: Increase in sales, starting from a significant loss of business to achieve growth of 70%. Show less

Education record

PLD

Bachelor Of Business Administration - Bba