Juan Ignacio Amaya Email & Phone Number

Ciudad De México, México

Soy el Head Creativo de Content Studio. Lidero y coordino un equipo diverso que incluye copywriters, diseñadores, animadores, community managers y otros profesionales para dar vida a campañas publicitarias, principalmente digitales. Mi labor es supervisar y liderar la ejecución de campañas AON o temporales. Además, me encargo de liderar la producción de piezas publicitarias para medios tradicionales, como anuncios de televisión y radio, creando experiencias de marca integradas y cautivadoras.● He logrado el crecimiento del equipo con nuevas incorporaciones y promociones de puestos para desarrollar las nuevas marcas.● Dirijo exitosamente/o de manera efectiva la producción audiovisual de campañas basadas en estrategias; reviso, ajusto y apruebo las piezas para su correcta salida al aire y coordino la creación de audios y gráficos.● Encabecé una campaña creativa 360° para la marca Restonic: spots de TV y radio, dirección en foto fija, generación de personaje y parrillas para redes sociales.● Colaboro y trabajo en equipo con otros departamentos y áreas de la empresas con la finalidad de producir sinergias nutriendo y fortaleciendo los entregables del equipo lo que nos ha permitido un mejor posicionamiento.● Mantengo contacto directo con clientes para interpretar de forma óptima sus necesidades de comunicación y poder generar briefs completos y puntuales que agilicen el trabajo del equipo fidelizándoles e incrementando la cartera de clientes.

Mexico City Area, Mexico

● I implemented and developed an innovative project for the generation of content within the HBO-Extras application. I designed the content of this app that complements the series with extra relevant information. The product was very well accepted by our clients. I directed the design of the second screen.● I researched, analyzed and detected viral trends to generate more affinity with users. I achieved double visualization of the contents in series such as: Chernobyl, Game of Thrones, Watchmen and Sharp Objects. I gained the loyalty of a young audience and increased the number of new subscribers to the HBO GO platform.● I managed to turn many of the potential users of the HBO GO platform into customers.● I created, reviewed and approved content unifying the conceptual line according to the tone of the content.

Mexico

● Within seven months I earned a promotion. I simultaneously held the positions of copywriter and editor. I took control of the creative pieces of the Max Prime channel by editing the different spots. I changed the target audience, achieved gender equity.● I directed the audiovisual production of campaigns; I reviewed, adjusted and approved the pieces for their correct release on the air and coordinated the creation of audio and graphics to refresh the channel's image. These changes attracted more female viewers.● I created unique and original content and pieces for the Max Up (family channel) and Max (art and international cinema) channels for different audiences.● I developed pieces of identity for the channel and its different spaces, I managed to position the channel Max Prime in the highest positions.● I led the change of name, identity and image of the Max Prime channel to HBO Xtreme. I executed a new way of speaking to the audience. I managed to strengthen the channel and gained recognition from the audience.● I made HBO Xtreme the most watched channel in the HBO family.

Mexico

● I was the main responsible for the elaboration of creative campaigns and the identity to differentiate the EXA TV and Channel 52 channels.● I designed successful multichannel campaigns for clients such as: L'Oréal, Telcel, CNDH, La Costeña, Peugeot, Nestlé, Coca-Cola, Renault, Universal Pictures, etc. I was recognized and congratulated for my work.● I led multiple campaigns in tight deadlines with a creative vision oriented to results. I designed the creative concept, selected scripts, created the structure of mentions read live and gave talent direction and achieved greater acceptance. This procedure was established and is still in place today.

Mexico

● As a copywriter, I was dedicated to the development of attractive and personalized messages. I generated copies and scripts for television and radio for different brands such as Burger King, Walmart, Canada Dry, DHL, AAA, Secretaría de Salud, Fester and Fidecine. Burger King's "Eat like a king" (Come como Rey) slogan achieved national recognition and the company significantly increased its sales. ● I marked the line of work of announcers and talent for different advertising spots of multiple brands. I was responsible for the editing, proofreading and final approval of written and audiovisual materials.

Licentiate Degree, Communication And Advertising

Intercambio, Licenciatura