As President of Epson Middle East FZCO, I lead the dynamic META-CW Asia region (Middle East, Türkiye, Africa, and Central & West Asia) from its headquarters in Dubai, UAE. Our vision is to reimagine what a technology partner can mean for consumers, businesses, and the planet. In my role, I oversee all business operations; sales, marketing, supply chain, product development and business strategy, driving market leadership across Epson's product range in printing, scanning, visual display, manufacturing, and lifestyle solutions. I am focused on accelerating Epson's growth, optimising its operations, and nurturing a culture which thrives on diversity and collaboration.Previously, this region was part of Epson Europe EMEAR where I was Vice-President CISMETA (now renamed META-CW) from 2018 undertaking a specific expansion in one of the world’s most high-potential regions. Due to the significant business growth and profit, the region became a direct subsidiary of Seiko Epson Corporation in 2024, the most significant corporate structural change in a generation. Prior to that, I led the pan-EMEAR Professional Display business that focused on our range of high-value interactive visual technologies including installation projection, home cinema and augmented reality smart glasses. During a period of unprecedented growth, the Pro AV division achieved No.1 market share position in both volume and value, ensuring Epson became one of the most successful AV brands in the industry. This followed the strategic foundation built by the Visual Technology Business Unit where I was Executive Director for EMEAR.My career began with a classic blue-chip career foundation at Coca-Cola and Pedigree Mars, I then discovered my passion for consumer electronics establishing Pioneer GB Ltd as the market leading brand in both plasma display and pro DJ categories. From 2004 to 2011 I led various teams that were instrumental in developing the Panasonic Pro AV brand as the leading display technology in Europe, winning clear market leadership in 28 countries. My position as General Manager, Panasonic Marketing Europe was based in Wiesbaden, Germany (2006-2011).In my spare time I enjoy being fit and active engaging in activities such as hiking, Pilates, yoga, cycling and football.
Listed skills include Strategic Leadership, Strategic Planning, Marketing Strategy, Global Strategy, and 20 others.