Medvice develops easy to use and smart cloud solutions for clinics, by automating a multitude of tedious clinical processes. Medvice's mission is to increase patient centrality in the consultation room, to support the healthcare professional in case history and status management and to also support them in medical decision making. Medvice's vision is to contribute to make clinics more accessible, cheaper and more sustainable by 2026.how i helped Medvice : Investigated website data and conducted a comprehensive SEO audit.Developed and implemented a 6 months SEO strategy to significantly improve MEDVICE's website visibility and search ranking.Improved website content, structure, and meta descriptions to optimize for search engines.Generated regular SEO and SEA reports to communicate progress, identify areas for improvement, and ensure data-driven decision making.

During my end-of-studies internship, I had the unique opportunity to dive deep into search engine optimization. My role was to audit and optimize a company's website to improve its search rankings and traffic.I started by conducting extensive keyword research to identify high-value terms that aligned with the company's offerings. This involved analyzing search volume, competition, and intent to pinpoint the best targets.Next, I audited the website's on-page elements - titles, headers, content, etc. I looked for opportunities to optimize these components for the focus keywords. This included updating page titles and meta descriptions to include keywords, adding alt text to images, and integrating keywords into content naturally.The most exciting part was technical SEO. Here, I implemented improvements to site architecture, URL structure, speed, mobile optimization, and more. I also built internal links between related pages and earned high-quality backlinks from other websites.These efforts led to a major ranking boost. In just 2 months, we improved the site's search visibility and saw a 32% increase in organic traffic from Google.The internship gave me invaluable hands-on SEO experience. I learned optimization best practices and saw firsthand how technical and on-page factors impact rankings.

Contributed to the development of the web marketing strategy for a marketplace:Actively engaged in shaping the web marketing strategy for a marketplace, collaborating on initiatives to enhance online visibility, user engagement, and overall market presence.Participated in the development of the SEO strategy for an e-commerce website:Played a key role in crafting the SEO strategy for an e-commerce website, contributing insights and expertise to optimize search engine rankings, increase organic traffic, and improve the overall online discoverability of the platform.Analyzed Google Ads campaigns for an e-commerce site and a showcase site:Conducted a thorough analysis of Google Ads campaigns for both an e-commerce site and a showcase site. This involved assessing the effectiveness of ad performance, refining targeting strategies, and optimizing budget allocation to maximize ROI.Participated in the organization of a project launch event:Actively involved in planning and executing a project launch event, contributing to the coordination, logistics, and overall success of the initiative. This included collaborating with cross-functional teams to ensure a seamless and impactful event that aligned with project objectives.

Competitive Analysis: Research and analyze competitors' websites and SEO strategies to identify opportunities for improvement.Content Analysis: Evaluate and analyze website content for relevance, quality, and SEO performance.Keyword Research: Assist in conducting keyword research to identify valuable search terms and phrases for client websites.SEO Audits: Participate in website audits to identify technical SEO issues and propose solutions.Reporting and Analysis: Assist in creating SEO performance reports using tools like Google Analytics and SEO software. Interpret data to make data-driven recommendations.