- Drive revenue and subscriber growth of target segments through identification and evaluation of the segment needs.- Contribute in the development, delivery & management of offers & propositions for Inwi Mobile’s Prepaid subscribers.- Identify opportunities within the base to drive customer retention and ARPU growth initiatives with relevant stakeholders.- Plan, define and deploy 360° marketing activities/ programs from concept to execution including digital and CRM program.- Establish insights, customer understanding and the competitive environment of the prepaid market to explore opportunities to grow revenue and subscribers.- Consistent monitoring of performance of key indicators of the Prepaid business including weekly and monthly reports for management updates.- Manage product and service design and architecture.- Develop product roadmaps and manage product/ service through its life-cycle.- Launch Promotions to boost our revenue in collaboration with our MFS partner Inwi Money.

- Develop and implement a marketing strategy according to objectives and budget.- Study company profile and operations to understand its marketing needs.- Provide advice on branding, positioning, communications and other marketing issues.- Develop and nurture long term relationship with in house teams and external vendors.- Give direction to marketing efforts with the most effective methods and tools.- Keep abreast of emerging trends and share best practices knowledge and insights.- Execute strategic tasks and monitoring outcomes.

More than 10 years of professional experience in marketing :• Marketing strategy development and translation to country marketing priorities and country plans for large networks.• Research deployment (market studies, test of concepts, pre and post test for marketing campaigns, Field Task Force).• Management of West-African communication (360° campaigns with digital activation). • Experienced in Brand, Legal, and Procurement, Consumer Analytics, CRM and Business Intelligence departments.• Development and management of tactical, institutional and seasonality campaigns throughout Africa, Europe, US and Canada.• Experienced in advertising agencies management across African countries.• Development & management of Loyalty and CRM-oriented initiatives to increase market share.• Management and analysis of customer databases.• Strategy Development and management of marketing websites.• Development of diaspora initiatives targeting Africans living in EU/US. • Monthly analysis of financial results and proposal of action plans to correct negative trends.• Launch of the e-wallet in Ivory Coast and Account Based Money Transfer in West African countries.

Heading Marketing for a large network in Morocco (+1200 locations) • Marketing strategy development • Research deployment (market studies, test of concepts, pre and post test for marketing campaigns, Field Task Force).• Management of products communication (Western Union, MoneyGram, Santander, Ria, Cash Express, Floussy, Hissab Bikhir)• Management of ATL, BTL & PR agencies (the briefing, Pitch and selection)• Management of institutional communication and Public Relations.• Development and management of tactical, institutional and seasonality campaigns throughout Morocco and Europe, UAE, Canada and Africa.• Experienced in advertising agencies management in Morocco.• Management and analysis of customer databases.• Launched the website• Strategy Development and management of marketing website.• Development of diaspora initiatives targeting Moroccans living in EU, US and UAE. • Monthly analysis of financial results and proposal of action plans to correct negative trends.• Marketing budget management for Morocco.

• Marketing strategy development • Research deployment (market studies, data monitoring, business intelligence).

• Marketing strategy development • Development and management of tactical, institutional and seasonality campaigns throughout Morocco.• Research deployment (market studies, test of concepts, pre and post test for marketing campaigns).