Nada Darwich Email & Phone Number

Giza, Giza Governorate, Eg

Finalizing the loyalty programs’ scope end to end in terms of creating the business case, pointing Scheme, projected profitability & recommended merchants for points/vouchers redemptions after performing qualitative research on the targeted personas.- Negotiate Contracts and finalize deals• Managing & Serving as commercial consultant of the Governmental projects of (The Ministry of Finance, Ministry of Education and Egypt Post )• Managing & Serving as commercial consultant of the Oil & Gas Industry in Egypt and KSA ( ExxonMobil Corporation , ASPCO )• Leading and handling the loyalty of the banking accounts• Preparing the yearly budget/target of the business unit.• Utilizing different commercial solutions to improve the revenues considering cost-benefit efficiency.• Working closely with the business analysis team to generate automated analytical reports and gather insights that help the company and the projects grow.

Managing the day-to-day activities & guidance of a senior executive, setting KPIs & ensure the full understanding of the programs objectives to achieve them.• Managing the relationship of a portfolio of banking accounts within Egypt & MEA region• Identifying new business opportunities with existing clients and engaging them in cross selling & upselling activities. (Co-promos)• Managing & recommending relevant partners for different campaigns ensuring the maximum engagement of the end users.• Identifying business opportunities and propose campaigns initiatives to maximize consumers engagement, retention & acquisition• Ensure the full understanding of all the internal stakeholders (Product, Tech Team, Partnerships, solution design) upon launching a loyalty program/ campaign.• Ensure that risk assessments & controls are applied accurately to limit any possible misuse or suspicious behavior upon launching a campaign/ program.• Keep an eye on the clients main competitors (Competitive analysis ) to be always providing the best value in the market/industry.

1-Developing a thorough understanding of the market,seasonality and market trend and launch different campaigns based on it.2-Managing the loyalty programs of a portfolio of accounts in the egyptian market3-Recommend best practices in loyalty programs to build tactical promos.4-Recommend relevant partners to our clients and managing the different partnerships.5-Daily tracking and following the trends and consumer behaviors and monthly reviews to recommend the business way forward based on data and trends.

1-Handle the relationship of selected Dsquares well-established clients in Telecom & FMCGs industries.2-Track the loyalty program performance in terms of reporting and customers behavior analysis in differentindustries (telecom, FMCGs)3-Introduce relevant new initiatives & tactical promos for existing loyalty programs based on analyzing the market & program’s performance.4-Collaborate with different internal teams to introduce effective enhancements & features to the loyalty & rewards programs.5-Work closely with different teams (Project Managers-Solutions Architects & Technology) to set the best-in-class customer experience regarding the new clients.

1- Execution & support of market, client and customer reporting as well as basic or advanced data analysis activities.2-Process advanced and strategic reports (regionally / globally).3-Initiated Master Data Clean up project to increase the accuracy of the figures and help the team become moreefficient and profitable4-Initiated “Finance workshop” project by using different financial systems-GRIBS, COLOR, TOPAZ & SAP- to match figures of all departments which in turn increased the efficiency and accuracy5-Plan and track Competitive activities for all MEA region-14 countries- for Laundry Homecare& Beauty Care.6-Work on the CPS efficiency analysis, whilst designing models that uplift distribution and marketplace execution KPIs.7-Handled MDS for IDHs creation and proper launch data for all SKUs whether promo, new launch, logisticchange (i.e: Marketing brief-GO2-, Supply chain, Sales PH & R&D)8-Analyzing and monitoring various market performances and providing recommendations and way forward9-Analyze and evaluate the development of geographical expansion, and distribution channels.10-Assisting sales and S&OP in preparing the annual budget and market forecast through giving close attention tomarket dynamics; watching trends, patterns, and swings and looking for clues in every fluctuation.11-Support and analyze In-house research techniques to gather insights and data

1-Creating monthly dashboards on the key accounts and traditional trade performances, and trends.2-Monitoring all SKU's sales trend and controlling all SKU's mix to match Market trends and demand of the categories3-Responsible for monthly reporting and analyzing the “Loyalty program” points in house for distributors at Henkel4-Responsible for execution and support of market, client and customer reporting as well as basic or advanced data analysis activities in Sales(Category/Channel/Client Channel turnover/profitability/Sales effectiveness analysis)5-Preparations of ad hoc reports and analysis, needed for decision making of global process owners.6-Support and cooperation on harmonization initiatives and migration projects. Testing, analyzing necessary changes and advising on future steps in adherence with the guidelines of the Framework.7-Involvement in projects related to system enhancements and process improvements.

1-Presenting, promoting Foradil / Miflonide using solid arguments to existing and prospective doctors2-Performing cost-benefit and needed analysis for existing and potential customers to meet their needs.3-Establishing, developing positive business and customer relationships by weekly communication and visits.4-Organize Conduct business meetings and round table discussions with potential doctors.5-Organized the Onbrez launch event.

Master Of Business Administration (M.B.A.), Business, Management, Marketing, And Related Support Services

Diploma, Marketing/Marketing Management, General

Bachelor'S Degree, Pharmacy, Pharmaceutical Sciences, And Administration, Excellent With Honors