Working as Marketing Director for PASHION Magazine; www.pashionmagazine.com the high-end Fashion and Lifestyle magazine in the middle east, being distributed and published in 9 arab countries targeting the high end brands and the Creme de La Creme of the readers in the region, the magazine is covering the European Fashion weeks and featuring all of the international luxurious brands, with exclusive productions in NY, Paris & London. Giving Pashion a high level of brand recognition in the domestic market whereby it became a Star Name in the Luxurious Fashion branding market organizing under its name the most luxurious events in town; F.ex., have partnered up with Fred, Dior, Pomellato, Van Cleef & Arpels in Monte Carlo for exclusive PASHION readers in store cocktails. In Dubai hosted a fashion photography exhibition with The Empty Quarter Gallery in DIFC, in Cairo hosted 2 charity shopping events a joint event with jewelery designer Azza Fahmy and a beauty event.

Developing the annual marketing plan and events in conjunction with Marketing Director ensuring all costs related to execution of mall activities and promotions are accounted for, and subject to approval by the management, assist in the achievement of budget by tracking expenses, support strategies for increasing revenues through traditional/ non traditional sources of income, and maintain relevant accounting records so as to monitor and control variances. Responsible for the First Place Magazine entire production. Conduct promotions and activities as per the agreed marketing calendar under the direct supervision of the Mall Manager, right from inception to completion, ensuring adherence to allocated budgets and track performance through feedback forms to measure effectiveness of the campaigns. Approaching multinational & local organizations to sponsor First Mall events and campaigns Worked on the early structuring of the First Mall Website www.firstmallcairo.com until its actual date of launching. Was in charge of the regular update for information regarding the brand on the Mall website, so as to provide accurate and current information to visitors to the site, as well as responsible for implementing all e-marketing strategies. Representing the Company name in Opening Nights, Trade Shows, Press Launches and similar event. Implementing an effective PR and advertising strategies to get maximum possible mileage for the First mall via press releases and coverage of mall events and activities in social media. Working on the Company database system closely with Four Seasons hotel PR department

Held the position of Assistant Marketing and PR Director at (PME) at its Sheffield branch in England, the company has nearly 30 years of experience in building brands and is widely regarded as one of the leading names in the industry in the UK, my role dealt with managing strategic and operational development of key client relationships and branding activities, initiatively through monitoring competitor activity in the market and implementing in-depth market research on the financial data and integrated marketing strategies implemented commercially, gaining an extensive market knowledge with the UK market; this position was offered as an internship placement scheme with the university of sheffield. Tasks and Responsibilities:Managing the production of marketing materials, including leaflets, posters,flyers, acrylics, and billboards campaigns renewal.Maintaining and updating the company customer databases.Preparing weekly report, monthly report, results and analysis of activities (Post activities report) etc, with the objective of providing management with the necessary information to make decisions relating to short term and long term business strategies. Approaching sponsors for our events and campaigns carried on behalf of our clients contributing to and developing brands recognition and market share.Was involved on a secondary level on the campaigns budget management and allocation.Involved in evaluating customers research and questionnaires Monitoring competitor activity in the UK market through in-depth market research on the financial data and how competitors implement their integrated marketing communication and what strategies that proved to work in the UK market.

Developing the annual marketing plan and events in conjunction with Mall Manager ensuring all costs related to execution of mall activities and promotions are accounted for, and subject to approval by the management, assist in the achievement of budget by tracking expenses, support strategies for increasing revenues through traditional/ non traditional sources of income, and maintain relevant accounting records so as to monitor and control variances.Responsible for the First Place Magazine entire production.Conduct promotions and activities as per the agreed marketing calendar under the direct supervision of the Mall Manager, right from inception to completion, ensuring adherence to allocated budgets and track performance through feedback forms to measure effectiveness of the campaigns.Approaching multinational & local organizations to sponsor First Mall events and campaignsWorked on the early structuring of the First Mall Website www.firstmallcairo.com until its actual date of launching.Was in charge of the regular update for information regarding the brand on the Mall website, so as to provide accurate and current information to visitors to the site, as well as responsible for implementing all e-marketing strategies.Representing the Company name in Opening Nights, Trade Shows, Press Launches and similar event.Implementing an effective PR and advertising strategies to get maximum possible mileage for the First mall via press releases and coverage of mall events and activities in social media.Working on the Company database system closely with Four Seasons hotel PR department