-Developing and executing various Marketing initiatives ATLs &BTLs -Managing the new supermarket line and Packaging changes. -Develop short term as well as long term communications, pricing & promotional strategies. -Launch new SKUs/ brands to fill any current market gaps and block competition. -Responsible for the annual brand plans and marketing calendar development. -Ensure on time marketing material development and distribution -Created creative briefs for agencies and followed up on key requirements. -Managing the development of advertising communication to fulfill Marketing Plan.

-Handling all day to day client requests, working with all departments in the agency to deliver the client’s requirements and comments. -Handling social media accounts for brands ranging from F&B clients including their Facebook, Twitter, and Instagram platforms.-Coming up with core creative ideas and strategies to ensure content is relevant to brand's target market.-Developing client’s annual strategic and social monthly content plans.-Manage the brain storming sessions between; social, creative, production and media departments-Create online reports on a weekly basis.

 Ads Analysis. Facebook Competitor analysis for clients. Content Creation for Mall of Arabia account

 Working On the Corporate event. Handling Social Media Platforms. Working on “ITWORXStudents” Program.

 Handling all social media platforms. Covering “Cairo Innovates” Event on social media. Working on “Khaliha Swesi” Online Campaign.