Nada Waleed Shalaby Email & Phone Number

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Cairo, Egypt

• Leads customer base segmentation and cohort analysis
• Plans and executes growth hacks and activities for activation, retention and reactivation purposes
• Runs post-analysis for all digital and on-ground campaigns, activities and promotions
• Visualizes data and create charts with tools like Amplitude
• Analyzes customers’ behavior on the application and creates automated flow-based messages to enhance conversions
• Works closely with data scientists to design and build engines such as Recommendation engine, Segmentation engine, etc.

Egypt

• Leading customer base segmentation and the analysis of segments’ behaviors and trends.
• Planning and implementing growth hacks for different customer segments.
• Post-analyzing growth hacks conversions and adjusting our weekly hacks plan accordingly.
• Analyzing the customer journey and implementing automated personalized triggers through the product.
• Improving & iterating Bus customer network planning.
• Creating customers’ surveys and using the insights to create new projects for product enhancements.

Egypt

- Budget, plan and implement Digital and ATL campaigns - Brief and follow up on agencies for Digital and outdoors content - Create and implement the monthly comms Plan/Calender - Contributing to segmenting our customer base, Growth hacks planning and SMSs script writing - Manage Partnerships along with creating and following up on deals

Egypt

• Recruited six general managers of the committee which included plan development and interviews.
• Led a team of six general managers and 40 members who are managing six different projects.
• Set the strategic plan and goals of the committee with the general managers.
• Supervised the operations and the strategies of six different projects which includes the SU Market, SU Packs, SU Lounge, SU Real Life, SU Tutoring Center and Continuous Services.

Egypt

• Went for market visits to retailers from modern trade and traditional trade to study the trade tactics of the competition and study the Chocolate Milk RTD market.
• Organized and monitored different activations for Nesquik with marketing agencies in different country governorates.
• Went on field visits in different fields including metro stations to study the potential branding and activations of Nesquik.

Egypt

• Organized a trip for 12 people to Silicon Valley.Ushered at the competition event of “San3ety”.

Egypt

• Dealt with drivers and any problems (misunderstandings) that happens before, during or after the rides.
• Called customers for feedback and analyzing the problems they faced in any of the rides.