Nada Matti-Leighton Email and Phone Number
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I help purpose and value-driven brands, regenerative businesses, scale-ups and SMEs grow, pivot, and get their groove back by helping with three specific things:👉🏼 1. Defining Your Brand Strategy --> At minimum, understanding your audience, positioning and objectives. And also, uncovering your Why? How? and What? to establish your purpose and a stand-out brand experience for long-term success. For brands young and old.👉🏼 2. Firing Up Your Marketing Strategy --> Deliver new and/or improving existing marketing strategies. Analyse current performance, company strengths, opportunities and competitive advantages to identify priority markets, audiences and products. How you engage your audience and how to communicate your brand identity.👉🏼 3. Keeping You On Track for Business Leaders and Senior Marketers --> a fractional CMO, providing ongoing strategic support consultancy, helping brands and businesses do the right things for the right reasons.My background is in design, marketing and sociology. Predominantly in-house: designer to brander and award-winning marketer to strategist. I have experience working in travel and leisure, food and drink, outdoor, adventure, experience and landscape design sectors. I've continued to work with high growth start-up, scale-up and SMEs, including: Moon Roast Coffee, Brevis, Sprigster, BCorp Canopy & Stars, and established family-run cum employee-owned travel brand Sawday's. I am particularly proud to be one of the Founding Members of Canopy & Stars, helping grow from startup zero to seven figures in less than six years with 30% to 50% year-on-year growth since launch. I've spoken at VISION Bristol, sat on panel discussions and been a creative and strategic judge for the Influencer Marketing Awards (IMA). I am a Do Lectures alumnus (Wales 2016). I am a Kerning the Gap mentor.My purpose is to see things differently with honesty and optimism so that we create opportunities without limits. Get in touch ✉️ nada@bynada.co.uk or send me a DM, I'd love to work with you.Specialist in: ▪SME Scale-Ups ▪Brand Strategy ▪ Marketing Strategy ▪Digital Marketing ▪Commercial Innovation ▪Product Diversification ▪Facilitation ▪Business Planning ▪Creativity ▪User Research
By Nada.
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Brand-Driven, Performance-Focused Growth Strategist | Fractional CmoBy Nada.Bristol, Gb
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Strategic Brand & Marketing Consultant | Fractional CmoBy Nada. Jan 2021 - PresentBristol, England, United KingdomI help purpose-driven brands and businesses grow, pivot, and get their groove back with over 18 years of international marketing and branding experience for mission-driven scale-ups and SMEs.Together, we can define your brand strategy, fire up your marketing strategy, know who buys your stuff and keep your business on track.
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Philanthropy Marketing & Growth Committee MemberQuartet Community Foundation May 2024 - PresentCity Of Bristol, England, United Kingdom -
Board TrusteeRelate Avon Nov 2023 - PresentBristol, England, United KingdomRelate Avon is an independent charity, part of the national federation of Relate: the UK's largest provider of relationship support: Relationship Counselling, Sex Therapy and Family Counselling. Their vision is a future where healthy relationships are actively promoted as the heart of a thriving society. -
Advisor | Fractional CmoSprigster Drinks Sep 2023 - Sep 2024 -
Strategic Marketing & Brand Director, Sawday'S | Canopy & StarsSawday'S Oct 2018 - Jan 2021BristolOperating as a member of the senior leadership team, I was responsible for strategic growth, overall performance, identifying new opportunities in the market, setting direction for collaboration, and profitability of the business. I also oversaw the Group's marketing strategy and worked closely with brand, digital, offline and PR teams of the Sawday’s Group (Sawday’s and Canopy & Stars); increasing brand awareness, delivering more enquiries and solidifying ownership of existing and new… Show more Operating as a member of the senior leadership team, I was responsible for strategic growth, overall performance, identifying new opportunities in the market, setting direction for collaboration, and profitability of the business. I also oversaw the Group's marketing strategy and worked closely with brand, digital, offline and PR teams of the Sawday’s Group (Sawday’s and Canopy & Stars); increasing brand awareness, delivering more enquiries and solidifying ownership of existing and new marketplaces, and thus revenue for the Sawday’s Group.• Helped grow Canopy & Stars from startup zero to seven figures in less than six years with 30% to 50% year-on-year growth since launch• Established three-year growth and product strategy, including expansion of existing product and three new potential brands/businesses• Led Canopy & Stars and Sawday’s rebrands (2018) and digital transformation project (the latter delivering change of business model for Sawday’s); including guest/user research and competitor analysis • Obtained B Corp Certification (2018)• Dreamed and delivered Canopy & Stars at Crane 29; the world’s first treehouse suspended in one of Bristol Harbourside’s iconic cranes. Received Highly Commended DRUM Marketing Award 2018 for B2C Integrated Campaign Strategy of the Year and Leisure and Travel Marketing Strategy of the Year• Mentored, developed and grew marketing team from 6 to 16• Speaker on how client and agency can establish a relationship via creativity at Vision Bristol (2016) Show less -
Head Of Marketing & Brand, Sawday'S | Canopy & StarsSawday'S Jan 2016 - Oct 2018Bristol, United Kingdom
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Strategic Marketing & Brand Director And Founding Member, Sawday'S | Canopy & StarsCanopy & Stars Oct 2018 - Jan 2021Bristol, United KingdomOperating as a member of the senior leadership team, I was responsible for strategic growth, overall performance, identifying new opportunities in the market, setting direction for collaboration, and profitability of the business. I also oversaw the Group's marketing strategy and worked closely with brand, digital, offline and PR teams of the Sawday’s Group (Sawday’s and Caanopy & Stars); increasing brand awareness, delivering more enquiries and solidifying ownership of existing and new… Show more Operating as a member of the senior leadership team, I was responsible for strategic growth, overall performance, identifying new opportunities in the market, setting direction for collaboration, and profitability of the business. I also oversaw the Group's marketing strategy and worked closely with brand, digital, offline and PR teams of the Sawday’s Group (Sawday’s and Caanopy & Stars); increasing brand awareness, delivering more enquiries and solidifying ownership of existing and new marketplaces, and thus revenue for the Sawday’s Group.• Helped grow Canopy & Stars from startup zero to seven figures in less than six years with 30% to 50% year-on-year growth since launch• Established three-year growth and product strategy, including expansion of existing product and three new potential brands/businesses• Led Canopy & Stars and Sawday’s rebrands (2018) and digital transformation project (the latter delivering change of business model for Sawday’s); including guest/user research and competitor analysis • Obtained B Corp Certification (2018)• Dreamed and delivered Canopy & Stars at Crane 29; the world’s first treehouse suspended in one of Bristol Harbourside’s iconic cranes. Received Highly Commended DRUM Marketing Award 2018 for B2C Integrated Campaign Strategy of the Year and Leisure and Travel Marketing Strategy of the Year• Mentored, developed and grew marketing team from 6 to 16• Speaker on how client and agency can establish a relationship via creativity at Vision Bristol (2016) Show less -
Head Of Marketing & Brand And Founding Member, Sawday'S | Canopy & StarsCanopy & Stars Jan 2016 - Oct 2018Bristol, United Kingdom
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Marketing Manager And Founding MemberCanopy & Stars Sep 2011 - Jan 2016Bristol, United KingdomHelped grow Canopy & Stars from startup zero to seven figures in less than five years with 30 to 50% year-on-year growth since launch. Responsible for all brand and marketing, including: digital and direct marketing, advertising, brand development, planning and strategy.
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Account ManagerFlourish Digital & Direct Marketing 2010 - Sep 2011Ran effective digital and print direct response projects for clients in FMCG (Coca-Cola, Powerade, Schweppes), insurance (Hiscox Insurance), newspaper publishing (The Telegraph) and charity (Plan UK) industries. -
Co-Founder/Co-OwnerThe Legendary Welsh Adventure Co. 2009 - 2011Cardigan, WalesFounded a UK based international adventure travel company from the ground up.
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Marketing Business Development ExecutiveCentron Group 2008 - 2010Calgary, Canada Area -
Head DesignerHomescapes Complete Residential Landscaping 2002 - 2008Calgary, Canada Area
Nada Matti-Leighton Skills
Nada Matti-Leighton Education Details
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3.8 (First Class Honours) -
4.0 (First Class Honours)
Frequently Asked Questions about Nada Matti-Leighton
What company does Nada Matti-Leighton work for?
Nada Matti-Leighton works for By Nada.
What is Nada Matti-Leighton's role at the current company?
Nada Matti-Leighton's current role is Brand-Driven, Performance-Focused Growth Strategist | Fractional CMO.
What is Nada Matti-Leighton's email address?
Nada Matti-Leighton's email address is na****@****s.co.uk
What is Nada Matti-Leighton's direct phone number?
Nada Matti-Leighton's direct phone number is +4411720*****
What schools did Nada Matti-Leighton attend?
Nada Matti-Leighton attended Haskayne School Of Business (University Of Calgary), Olds College.
What are some of Nada Matti-Leighton's interests?
Nada Matti-Leighton has interest in Snowboarding, Art, Snowboarding Photography, Photography, Abstract, Travel, Food And The Environment.
What skills is Nada Matti-Leighton known for?
Nada Matti-Leighton has skills like Digital Marketing, Marketing Strategy, Marketing, Brand Management, Social Media, Direct Mail, Email Marketing, Account Management, Direct Marketing, Strategy, Leadership, Business Development.
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