Nada Mousa Email & Phone Number

Blackfriars, London, Gb

Blackfriars, London, Gb

- Drove portfolio strategy for global leading deodorant brands Dove, Dove Men +Care, Degree Male & Female to accelerate deodorant category performance in North America. Worked with key stakeholders in both local & global market. - Led Deodorant Scale End to End-Asset Development, Brand Engagement, Promo activity- CMI, Sampling, Media & Influencer content creation.- Customer Engagement- Marketing POC for driving strategy with customers & shaping our long range planning. - NCAA Unilever Partnership- owned & managed large scale Sports Partnerships for our key brands Dove, Axe, Vaseline, Degree & Suave. This included overseeing all end to end activities, sponsorship rights negotiations and activations including March Madness & College football.

Blackfriars, London, Gb

Blackfriars, London, Gb

Lead the Homecare Category for the Irish business. 3 sub-categories spanning across 9 brands- Persil, Surf, Comfort, Day 2, Neutral, Seventh Generation, Cif, Sun & Domestos. Many of which are No. 1 market leading brands in Ireland & Europe.Adapt Unilever Global Homecare Strategy. Creating & developing a fit for purpose Irish market strategy. Ensuring local JTBD framework, retailer channel alignment & Optimising all commercial opportunities.Delivered several large budget, 360 campaigns across several of the homecare brands which contributed to the business exceeding internal targets.Analyse Market Data & Performance ensuring the delivery of highly targeted consumer orientated campaigns.Drive & Lead data driven marketing through our digital platforms. Ensuring customer retention & continuous brand growth.Manage all touch points of the annual NPD process-including business case development(P&L), product choice, creative, channel strategy, budget, pricing, promotion strategy, category, supply chain, implementation, execution & post campaign performance review.Develop share-growth-oriented marketing & category plans that seizes all opportunities through product renovation, pricing strategy, competitor activities, customer/channel.Champion competitive behaviour and mindset translating it into targeted marketing activities ensuring brand share growth.Localise, Implement & Manage bespoke ATL & BTL campaigns for the Irish market.Utilising customer & market data and category trends.Provide Category & Brand Performance updates, Marketing review, Spend & Competitor analysis.Manage HC budget within agreed business targets. Aligning with customer advertising activities.Relationship management with key senior stakeholders, cross functional teams & externally with key retailers & agencies.

Blackfriars, London, Gb

Paris, Fr

Brand,Digital and Merchandise Marketing of the Consumer Products Division for brands L'Oréal Paris, Garnier, Maybelline & Essie for the Irish Market.• Manage all elements of 360 product/campaign launches for the Irish Market which include developing creative and innovative in-store POS, Digital & localisation adapt of all Press,OOH and TV.• Implemented Devised a strategic localised digital plan for the CPD brands bringing them to another level. i.e. Creating social media pages and localising content.• Manage all campaign content, creative, platform delivery, competition mechanisms, SEO, analysis during and post campaign ensuring they have met campaign objectives of driving awareness, engagement and impressions). I have had several campaign firsts for digital in L'Oréal Ireland including a Youtube Ireland HPTO.• Briefing both the design and creative agency to develop creative localised campaigns and communications across the category.• Develop strategic and effective media campaigns with our media agency.• Merchandising Management from brief to completion stage of Cosmetics Refits for all in-store retail units on a nationwide scale.• Management of marketing budget across all owned divisions.• Listened and developed a deep understanding of local consumers & generated new insights.• Worked closely with GM & UK marketing team defining the brand trade marketing strategy execution• Took ownership and responsibility for all launches and developed the right plan to achieve objectives• Work closely with the CPD Irish Commercial team to beat commercial targets set • Involvement at senior level with retailers to influence commercial strategy & drive trade marketing initiatives to maximise brands plan with customers.• Worked closely with the CPD Ireland GM to monitor all brand budgets• Worked closely with PR to maximise all opportunities across all 4 brands.• Liaise with 3rd party supplies, agencies and retailer teams.

London, Gb

• I worked closely with a wide team including retail managers, visual and display, general management, HR, web design, as well as central Head Office marketing, press and events, and directors. Creating strong relationships with these teams I was able to drive the business forward by generating and implementing innovative ideas and events.• I created, implemented and maintained all Marketing and Event Manage for the Harvey Nichols Bristol Store which includes: o The Second Floor Restauranto The Second Floor Baro Foodmarketo Menswearo Womenswear & Accessorieso Beauty brands & Concessions• Responsible for maintaining the brand reputation of Harvey Nichols in Bristol and the South West region.• Event Management for Harvey Nichols Bristol and concessions which includes the bi-annual fashion shows in SS & AW.• Budget Management and cost control.• Social Media Management.• Business Development Manage of Current and Potential Corporate Clients.• Effectively built and maintained a quality network of local Press and Marketing contacts in order to maximise the PR coverage for store promotions and events.• Devised Press Releases for all events and promotion.• Provided copy text and images for articles on websites and regional, local magazine and newspaper publications.• Networking and attending events in the Bristol Area representing Harvey Nichols Bristol.

Co. Dublin, Leinster, Ie

As a Marketing Advisor I worked as team lead or participant in small groups on projects right through from the initial client meeting to conducting research through to the final presentations and reports. I have worked on projects involving marketing strategy, market research, digital marketing and the construction of business plans using platforms such as analytical software SPSS. A number of these projects have been for companies who are industry leaders both on a national and international level. This included researching the m-commerce market in Ireland for telecommunications giant Vodafone, researching and compiling a marketing strategy for the non-alcohol beverage market in Dublin for Molson-Coors, Nationwide research and analysis for an Irish owned FMCG company, In-depth research into the service offering of Travelodge Ireland and recommendations for improvement; amongst other projects in the non-profit and environment industries.

- Managing, organising and scheduling of all the CEOs appointments, emails and calls.- Specialised in internal systems Booksolve and the national library system Interleaf.- Company expert in the Accelerated Reader Programme for all Ireland & UK orders.- B2B and B2C executive, direct POC for all business clients and private customer orders

Ie

Pinetown, Kwazulu-Natal, Za

Msc In Marketing Practice- Ucd Smurfit Business School, Marketing

Postgraduate Certificate In Management- Digital Marketing, Marketing

Honours Bachelor Of Business Degree, With Specialisation Marketing

Leaving Certificate, Various