At the heart of my role at Social Lions by Publicis Israel lies a passion for harnessing the power of social media and AI to connect with over 3 million content consumers. Our team believes in the transformative potential of social marketing strategies and the innovative use of generative AI tools to craft compelling content across platforms like Facebook, Instagram, and TikTok. Drawing from my academic journey in Economics and training as a copywriter, my expertise lies in creating narratives that resonate with diverse audiences. The path from conceptualization to execution involves collaborative efforts, where my contributions in scriptwriting and social productions underscore a commitment to impactful storytelling and client success, including high-profile accounts such as Clalit and Israel Trailway.