Heading Industrial Chemicals division with major focus in Oil & Gas, Petrochemicals and Fertilizer. Operating twin business models i/e Merchandize as well as Indenting. On sideline expanding product portfolio of the company through collaboration with foreign Principlas who desire to establish sales in emerging markets like Pakistan. Long Term goal is to establish Matrix pvt Limited as the preferred business partner in the organized sector to meet the needs of raw materials in its niche market.

Responsible for B2B sales of Intermediates & Catalyst for Pakistan as country head. Total accumulative turnover for 2020 valued at US$10 Million. Responsibility other than sales include executing Performance Management which encompasses training & development plans of reporting colleagues. Member of the executive committee which is the platform to discuss & debate company affairs and business direction. Coaching & Enabling team members to manage customer relations successfully. Drive change to achieve business goals. Decision making that require an immediate investment & action for the sake of long term benefits. Interpret the marketing plan and develop the strategy and tactics for communication and promotion. Knowledge and assessment of sales cost components, supply/demand balance and value of product to customer for development of pricing strategy. Market Mapping to ascertain demand & value chain.Understanding external factors such as government regulations, demographics, culture/attitudes, politics, alternative technology, pressure groups in order to develop the product/market strategy. Profiling industry growth rates, size, cyclicality, barriers to entry/exit, general outlook, seasonality. Profiling BASF's: internal strengths and weaknesses; determining BASF's competitive advantage, distinctive competency, key weakness, key opportunity and threats.

Shift Manager at Polymer Unit

Worked on Ammonia Unit