• Planning and Execution of the Digital Marketing strategy to meet key Marketing objectives.• Leading the team of Online & Digital Marketing by ensuring the smooth functioning of the Social Media Campaigns, Google Campaigns, Website & SEO functioning & update.• Understanding digital space and upcoming trends that would cater to the growth for both B2B and B2C.• Thinking beyond the basics of social media and manage brand to develop a meaningful Social personality. Identify and tap into new channels to optimize ROI and increase revenue growth.• Tracking the performance of the website coming from paid and organic mediums which includes site traffic, banner advert performance, and backlinks through Google Analytics and other tools.• Manage campaigns on a day-to-day basis ensuring that approved design and technical solutions are executed to the highest levels of quality.• Experiment, scout and implement new digital marketing channels, tools, best practices to consistently improve ROIs.

Determine and communicate areas of accountability and performance expected of team members. Conduct performance evaluations regularly to provide feedback on performance. Provide recognition and corrective action when appropriate.Responsible for ensuring that each team member is provided with training, mentoring, coaching and support in proper marketing consulting practices and other relevant training as required and in preparation for future growth.Foster a cooperative and harmonious working climate.Self-starter and change agent with a proven ability to create real and positive change and able to promote diversity, involvement /ownership, operational skills, quality at the source and in-process trainingFoster a strong working relationship with all other departments to maximize productivity, efficiency, effectiveness, and morale.Manage and resolve major issues or matters of significance and take prompt corrective action, suggest alternative courses of action or escalate to appropriate team/manager when necessary.

• Devising strategies to drive online traffic to the client's website.• Tracking conversion rates and making improvements to the website.• Developing and managing digital marketing campaigns.• Utilizing a range of techniques including paid search, SEO, and PPC.• Overseeing the social media strategy for the company.• Managing online brand and product campaigns to raise brand awareness.• Improving the usability, design, content, and conversion of the client's website.• Responsibility for planning and budgetary control of all digital marketing.• Evaluating customer research, market conditions, and competitor data.• Review new technologies and keep the company at the forefront of developments in digital marketing.